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Anametrix Web Analytics Data Sheet

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Anametrix collects web-analytics data in real time, allowing marketers to analyze, visualize, report and act on metrics that matter. Anametrix Web Analytics offers customized data collection to ensure …

Anametrix collects web-analytics data in real time, allowing marketers to analyze, visualize, report and act on metrics that matter. Anametrix Web Analytics offers customized data collection to ensure that marketers can access relevant data without the constraints of the typical, web analytics format or structure. This way, marketers can: Anametrix users can process the data to increase the value when they: Data is collected and visualized in flexible ways that make sense to marketers, without having to conform to the traditional, web-analytics data structure. Marketers can understand and act on data by performing calculations, incorporating attribution models, enabling correlations across brands and much more.

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  • 1. ANAMETRIX WEB ANALYTICS How it Works AT A GLANCE Anametrix collects web analytics data in real time, allowing marketers to analyze, visualize, report and act on metrics that matter. Anametrix Web Analytics is the Data is collected and visualized in flexible ways that make sense to marketers, without having to conform to the traditional, web analytics data structure. Marketers can understand and act on data by performing calculations, incorporating attribution models, enabling correlations across brands and much more. industry’s most scalable and flexible web analytics solution, with robust features including: • Custom data collection and processing • Custom and ad hoc reporting • Microsoft Excel add-in • Native integration into complete marketing analytics solution • Mobile app access for reports and visualizations • Live segmentation and resegmentation features • Dedicated support and Client Success Managers at no extra charge  Collect Anametrix Web Analytics offers customized data collection to ensure that marketers can access relevant data without the constraints of the typical, web analytics format or structure. This way, marketers can: • Collect all relevant data from web pages, mobile devices and apps • Build custom data-collection rules and reporting options
  • 2. Process Anametrix users can process the data to increase the value when they: • • • • Add calculations Incorporate attribution models Enable correlations and cross-brand analysis by labeling data as necessary Correct and rebuild data with additional rules as they are discovered Visualize Customize dashboards and reports to increase usability, applicability and adoption with options that allow you to: • Name report categories, reports, metrics and dimensions in terms commonly used in your organization • Add textual descriptions or analysis to reports and dashboards within the interface to share insights • Use ad hoc reporting by building custom reports from scratch, including metrics from multiple data sources • Add custom calculations on the fly • Create robust visuals through Anametrix for Excel, a patent-pending bidirectional integration with Microsoft Excel Anametrix provides the only web analytics solution that is natively integrated into a marketing analytics solution. By approaching web analytics from the broader marketing analytics angle, Anametrix provides marketers with a more flexible and practical implementation that can grow seamlessly. “As a media outlet breaking news, it was critical for us to easily access U-T San Diego’s website performance results in real time and understand how to take actions that would help us increase readership. Anametrix Web Analytics delivered a real-time solution that was half the cost of the competitors, easy to customize and so immediately actionable that we increased our reporters’ traffic by more than 20 percent in the first year despite a paywall introduction. Our users love Anametrix, as well; one of our newest reporters increased traffic to his stories by 400 percent just one month after working with the tool.” Joseph Gordon, Director of Research, U-T San Diego As a native component of the cutting-edge marketing analytics platform, Anametrix Web Analytics offers marketers actionable insights through: • • • • Real-time data access through an API or Excel without additional fees Universal tagging support to ensure proper tracking The highest levels of data volume to eliminate roll-off Automated report delivery through bidirectional Microsoft Excel add-in integration • Multichannel data from both online and offline sources • Dedicated support and Client Success Managers ABOUT ANAMETRIX Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix headquartered in San Diego, CA. CONNECT WITH US sales@anametrix.com 858.558.8230 5414 Oberlin Drive, Ste. 200, San Diego, CA 92121 anametrix.com anametrix.com/blog newspaper.anametrix.com