Anametrix Social Analytics Data Sheet

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Anametrix Social Analytics unifies all social data in one place and lets marketers quantify the value of earned media by analyzing and correlating key marketing metrics around reach, engagement and conversion. How much does social media contributes to your marketing success? What are the top-performing social channels? Gain immediate feedback on your social efforts with our unique real-time performance sensor, giving you instant visibility into how your social media efforts impact your owned and paid marketing channels.

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Anametrix Social Analytics Data Sheet

  1. 1. ANAMETRIX SOCIAL ANALYTICS Moving “Likes” to Leads in Real Time Anametrix Social Analytics unifies all social data in one place and lets marketers quantify the value of earned media by analyzing and correlating key marketing metrics around reach, engagement and conversion. How much does social media contributes to your marketing success? What are the top-performing social channels? Gain immediate feedback on your social efforts with our unique real-time performance sensor, giving you instant visibility into how your social media efforts impact your owned and paid marketing channels. At a Glance Anametrix Social Analytics enables marketing organizations to: • Bring together all social and real-time web data together in a single platform • Compare social performance across multiple channels with unified reports and dashboards • Conduct drill-down assessments of social-media impact on website performance and paid media campaigns • Develop optimum marketing mix of traditional, online and social media. Access a Unified View Across Social Channels Anametrix Social Analytics delivers a single, go-to destination to assess performance across each social-media channel and compare reach and engagement metrics across the board. Marketers can discover in real time what people are saying about their business, brand, competition or any other topics of interest. Users can also dig deeper by comparing metrics for Facebook, Twitter, YouTube, Pinterest and other social-media channels. Social Analytics helps identify trends on social-media reach and engagement by channel and illustrates how changes in reach might impact engagement.
  2. 2. Anametrix Social Analytics enables the marketing team to: • View performance of each social-media channel in a unified interface • Identify key campaigns and influencersCompare reach metrics across all social-media channels Drill down by demographic or sociographic segmentationMove beyond likes, retweets, shares, favorites and comments to analyze engagement patterns and conversions Analyze Earned-Media Impact on Owned Media With Anametrix Social Analytics marketers can assess the contribution of social-media efforts to owned- and paid-marketing channels, giving users visibility into how best to focus their marketing efforts. Do you know the quality of traffic driven by social media to your website? ith W Anametrix, you can answer: • What percentage of website traffic comes from social media? • How do social-engagement metrics, such as mentions, likes and views correlate to changes in website traffic? • How do social media-driven visitors behave compared to overall website visitors? • How does the conversion rate of social media-driven traffic differ from other channels? What is the quality of traffic driven by social media to a website? With Anametrix, marketers can answer: • How do changes in social sentiment for a brand impact website reach, engagement and conversion rates? • How do changes in social sentiment for competitive brands impact website reach, engagement and conversion rates? ABOUT ANAMETRIX Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix headquartered in San Diego, CA. CONNECT WITH US sales@anametrix.com 858.558.8230 5414 Oberlin Drive, Ste. 200, San Diego, CA 92121 anametrix.com anametrix.com/blog newspaper.anametrix.com

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