Big data generated by advertising, email, social media, SEM, call centers, point of sale, social media and the many other consumer engagement touch-points pose massive challenges for retail marketers. Unfortunately, most of this data resides in silos, rendering multichannel analytics nearly impossible. Reporting is often cumbersome and time-consuming, taking weeks to complete, resulting in insights too old to implement, too late to impact ROI.

1. Anametrix for retailers
Analytics for Retail Marketers
Big data generated by advertising, email, social media, SEM, call centers, point
of sale, social media and the many other consumer engagement touchpoints
pose massive challenges for retail marketers. Unfortunately, most of this data
resides in silos, rendering multichannel analytics nearly impossible. Reporting is
often cumbersome and time-consuming, taking weeks to complete, resulting
in insights too old to implement, too late to impact ROI. Anametrix for Retailers
gives marketers a holistic view of the entire customer journey with a retail analytics
solution that gives instant performance feedback and the power of predictive
analytics required to improve results.
A Solution for Multichannel Data
The cloud-based Anametrix marketing analytics solution is designed to enable
retailers to connect and analyze multichannel data in real time and act on findings
on the fly. Anametrix presents a holistic view of paid, owned and earned media
effectiveness to improve campaign results, lower customer acquisition costs and
expand lifetime value. The platform allows marketers to perform ad hoc analysis
of consumer search and engagement patterns, demographics, and social and
campaign activity, and correlate consumer response with store performance
and corporate financial data. In addition to presenting real-­ime, cross-­ hannel
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analytics dashboards and historical reporting, Anametrix delivers predictive
analytics for easy forecasting. Armed with a deep understanding of the levers of
change today, marketers can reallocate their marketing mix to achieve the desired
results tomorrow.
How It Works
Retail marketing teams benefit with capabilities enabling them to:
• Collect all of the data from any online and offline source in a single unified
platform
• Slice and dice the combined data in real time
• Access reports and dashboard anytime/anywhere
At a Glance
Anametrix for Retailers delivers
broad capabilities to improve
marketing effectiveness:
• Connect and analyze
data from all customer
touchpoints
• Easily access insights across
all channels of paid, earned
and owned media
• Analyze and predict weekly
revenue versus goals
• Import/export data with
a native, bi-directional
Microsoft Excel add-in
• Evaluate social media and
multichannel marketing
campaign effectiveness
in real time and adjust to
increase ROI
• Leverage sophisticated
predictive analytics models
directly in user interface and
with connections to statistics
frameworks such as R and
SPSS

2. • Analyze and predict weekly revenue versus goals by analyzing spend, order
velocity (recency/frequency), offers and average order value by customer
segment
• Analyze historical results for forecasting and conduct “what if?” analysis
• Collaborate on up-to-date reports on a private social stream or share with
select individuals
“The Anametrix marketing
analytics platform gives us
insights that fuel decisions
across multiple departments.
We use the platform to
forecast weekly/monthly
revenue versus goals, assess
product viability, and quantify
campaign and channel
influence on revenue, average
order value and return on
investment. Anametrix gives
us the ability to take immediate
action to attract and retain
customers.”
GM and CMO – Fortune 500
Retailer
In the Anametrix dashboard, users can view many data sources, identify correlations and optimize
campaigns on the fly.
CMOs and other marketing leaders can now:
• Predict points of conversion or attrition and offer right-time, targeted rewards and incentives
• Optimize the customer journey by studying call center, point of sale and offline interactions with digital-marketing
campaigns
• Capitalize on hidden correlations to optimize return on marketing investment (ROMI)
• Increase conversion rates and reduce customer churn
• Increase average revenue per customer and customer lifetime value (CLV)
• Save thousands of team hours wasted in manual reporting, avoiding reports that are too old
to act upon
ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze
and make sense out of data across all channels in real time to enable marketers
to discover new truths about customers, prospects and the market at large.
Anametrix delivers 360-degree visibility into business data to uncover new trends
and hidden correlations, explore new relationships and deliver a bigger and more
predictable impact on revenue. Founded in 2010 by the trailblazing web analytics
team behind WebSideStory, Anametrix headquartered in San Diego, CA.
CONNECT WITH US
sales@anametrix.com
858.558.8230
5414 Oberlin Drive, Ste. 200,
San Diego, CA 92121
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