Anametrix Retail Analytics Data Sheet

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Big data generated by advertising, email, social media, SEM, call centers, point of sale, social media and the many other consumer engagement touch-points pose massive challenges for retail marketers. Unfortunately, most of this data resides in silos, rendering multichannel analytics nearly impossible. Reporting is often cumbersome and time-consuming, taking weeks to complete, resulting in insights too old to implement, too late to impact ROI.

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Anametrix Retail Analytics Data Sheet

  1. 1. Anametrix for retailers Analytics for Retail Marketers Big data generated by advertising, email, social media, SEM, call centers, point of sale, social media and the many other consumer engagement touchpoints pose massive challenges for retail marketers. Unfortunately, most of this data resides in silos, rendering multichannel analytics nearly impossible. Reporting is often cumbersome and time-consuming, taking weeks to complete, resulting in insights too old to implement, too late to impact ROI. Anametrix for Retailers gives marketers a holistic view of the entire customer journey with a retail analytics solution that gives instant performance feedback and the power of predictive analytics required to improve results. A Solution for Multichannel Data The cloud-based Anametrix marketing analytics solution is designed to enable retailers to connect and analyze multichannel data in real time and act on findings on the fly. Anametrix presents a holistic view of paid, owned and earned media effectiveness to improve campaign results, lower customer acquisition costs and expand lifetime value. The platform allows marketers to perform ad hoc analysis of consumer search and engagement patterns, demographics, and social and campaign activity, and correlate consumer response with store performance and corporate financial data. In addition to presenting real-­ime, cross-­ hannel t c analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Armed with a deep understanding of the levers of change today, marketers can reallocate their marketing mix to achieve the desired results tomorrow. How It Works Retail marketing teams benefit with capabilities enabling them to: • Collect all of the data from any online and offline source in a single unified platform • Slice and dice the combined data in real time • Access reports and dashboard anytime/anywhere At a Glance Anametrix for Retailers delivers broad capabilities to improve marketing effectiveness: • Connect and analyze data from all customer touchpoints • Easily access insights across all channels of paid, earned and owned media • Analyze and predict weekly revenue versus goals • Import/export data with a native, bi-directional Microsoft Excel add-in • Evaluate social media and multichannel marketing campaign effectiveness in real time and adjust to increase ROI • Leverage sophisticated predictive analytics models directly in user interface and with connections to statistics frameworks such as R and SPSS
  2. 2. • Analyze and predict weekly revenue versus goals by analyzing spend, order velocity (recency/frequency), offers and average order value by customer segment • Analyze historical results for forecasting and conduct “what if?” analysis • Collaborate on up-to-date reports on a private social stream or share with select individuals “The Anametrix marketing analytics platform gives us insights that fuel decisions across multiple departments. We use the platform to forecast weekly/monthly revenue versus goals, assess product viability, and quantify campaign and channel influence on revenue, average order value and return on investment. Anametrix gives us the ability to take immediate action to attract and retain customers.” GM and CMO – Fortune 500 Retailer In the Anametrix dashboard, users can view many data sources, identify correlations and optimize campaigns on the fly. CMOs and other marketing leaders can now: • Predict points of conversion or attrition and offer right-time, targeted rewards and incentives • Optimize the customer journey by studying call center, point of sale and offline interactions with digital-marketing campaigns • Capitalize on hidden correlations to optimize return on marketing investment (ROMI) • Increase conversion rates and reduce customer churn • Increase average revenue per customer and customer lifetime value (CLV) • Save thousands of team hours wasted in manual reporting, avoiding reports that are too old to act upon ABOUT ANAMETRIX Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix headquartered in San Diego, CA. CONNECT WITH US sales@anametrix.com 858.558.8230 5414 Oberlin Drive, Ste. 200, San Diego, CA 92121 anametrix.com anametrix.com/blog newspaper.anametrix.com

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