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Akin Arikan - What is the biggest challenge facing marketers?

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Akin describes the biggest challenge facing marketers as they bring all these channels together and try to understand the voice of the customer across the various touch points in their journey. Seeing ...

Akin describes the biggest challenge facing marketers as they bring all these channels together and try to understand the voice of the customer across the various touch points in their journey. Seeing across the silos is key to revealing what the customer really wants, and truly being of service to them through relevance that can only come from a deep understanding. http://anametrix.com

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