Optimisation and Analytics SEO, Paid Search, Social Media & Digital PR Specialists. http://www.digistraction.net
Things to consider <ul><li>Check your Competitors </li></ul><ul><li>Securing your brand </li></ul><ul><li>Long tail keywor...
Relative Importance of Algo Components in Google
Correlation Data: Relative Importance of Algo Components in Google
Types of link building <ul><li>Organic link building: where links are built naturally because of the value your site provi...
Link building Strategies <ul><li>Submit to web directories </li></ul><ul><li>Submit on social bookmarking websites like Di...
Aspects of a Quality Backlink <ul><li>Good anchor text </li></ul><ul><li>Variety of anchor text  </li></ul><ul><li>Authori...
Expert Opinion
Correlations
Correlations Importance of KW Usage in Various Parts of the URL
Expert Opinion
Correlation with Specific Metrics Across the Engines
 
Importance of Link Popularity Features on Root Domains, Subdomains & Pages
 
Forrester – Social Technographics
#2 – Leverage Emotions that Make Us Link
What the Experts Like:
What the Experts Like:
What the Experts Like:
Further reading <ul><li>www.seomoz.org/blog  </li></ul><ul><li>www.searchengineland.com </li></ul><ul><li>www.seobook.com/...
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Digistraction web optimisation and analytics - SEO, PPC, DIgital PR Agency based in London & Brighton

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A look at how optimisation of your website, linkbuilding and analytics can help you with your Digital Marketing strategy.

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Digistraction web optimisation and analytics - SEO, PPC, DIgital PR Agency based in London & Brighton

  1. 1. Optimisation and Analytics SEO, Paid Search, Social Media & Digital PR Specialists. http://www.digistraction.net
  2. 2. Things to consider <ul><li>Check your Competitors </li></ul><ul><li>Securing your brand </li></ul><ul><li>Long tail keywords </li></ul>
  3. 3. Relative Importance of Algo Components in Google
  4. 4. Correlation Data: Relative Importance of Algo Components in Google
  5. 5. Types of link building <ul><li>Organic link building: where links are built naturally because of the value your site provides to the community </li></ul><ul><ul><li>Writing quality content, starting a blog, social bookmarking and posting in social networking sites etc fall under this category </li></ul></ul><ul><li>Artificial link building: where links can be manipulated </li></ul><ul><ul><li>Link requests, directory submission, article submission, paid links etc. all falls under this category. </li></ul></ul>
  6. 6. Link building Strategies <ul><li>Submit to web directories </li></ul><ul><li>Submit on social bookmarking websites like Digg, Redditt etc </li></ul><ul><li>Make use of social networking sites like twitter, Facebook, FriendFeed etc </li></ul><ul><li>Comment on do follow blogs </li></ul><ul><li>Comment on do follow forums </li></ul><ul><li>Submit articles to Article Directories like Ezine Articles, Go Articles etc </li></ul><ul><li>Guest blogging </li></ul><ul><li>Press release </li></ul><ul><li>Request/exchange links </li></ul><ul><li>Buy links </li></ul>
  7. 7. Aspects of a Quality Backlink <ul><li>Good anchor text </li></ul><ul><li>Variety of anchor text </li></ul><ul><li>Authority of linking site </li></ul><ul><li>Relevancy of linking site </li></ul><ul><li>Destination of link </li></ul>
  8. 8. Expert Opinion
  9. 9. Correlations
  10. 10. Correlations Importance of KW Usage in Various Parts of the URL
  11. 11. Expert Opinion
  12. 12. Correlation with Specific Metrics Across the Engines
  13. 14. Importance of Link Popularity Features on Root Domains, Subdomains & Pages
  14. 16. Forrester – Social Technographics
  15. 17. #2 – Leverage Emotions that Make Us Link
  16. 18. What the Experts Like:
  17. 19. What the Experts Like:
  18. 20. What the Experts Like:
  19. 21. Further reading <ul><li>www.seomoz.org/blog </li></ul><ul><li>www.searchengineland.com </li></ul><ul><li>www.seobook.com/blog </li></ul><ul><li>www.seroundtable.com </li></ul><ul><li>www.mattcutts.com/blog </li></ul><ul><li>www.distilled.co.uk/blog </li></ul><ul><li>www.searchenginejournal.com </li></ul><ul><li>www.webmasterworld.com </li></ul><ul><li>www.clickz.com </li></ul>

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