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Digistraction   web optimisation and analytics - SEO, PPC, DIgital PR Agency based in London & Brighton
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Digistraction web optimisation and analytics - SEO, PPC, DIgital PR Agency based in London & Brighton

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A look at how optimisation of your website, linkbuilding and analytics can help you with your Digital Marketing strategy.

A look at how optimisation of your website, linkbuilding and analytics can help you with your Digital Marketing strategy.

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Transcript

  • 1. Optimisation and Analytics SEO, Paid Search, Social Media & Digital PR Specialists. http://www.digistraction.net
  • 2. Things to consider
    • Check your Competitors
    • Securing your brand
    • Long tail keywords
  • 3. Relative Importance of Algo Components in Google
  • 4. Correlation Data: Relative Importance of Algo Components in Google
  • 5. Types of link building
    • Organic link building: where links are built naturally because of the value your site provides to the community
      • Writing quality content, starting a blog, social bookmarking and posting in social networking sites etc fall under this category
    • Artificial link building: where links can be manipulated
      • Link requests, directory submission, article submission, paid links etc. all falls under this category.
  • 6. Link building Strategies
    • Submit to web directories
    • Submit on social bookmarking websites like Digg, Redditt etc
    • Make use of social networking sites like twitter, Facebook, FriendFeed etc
    • Comment on do follow blogs
    • Comment on do follow forums
    • Submit articles to Article Directories like Ezine Articles, Go Articles etc
    • Guest blogging
    • Press release
    • Request/exchange links
    • Buy links
  • 7. Aspects of a Quality Backlink
    • Good anchor text
    • Variety of anchor text
    • Authority of linking site
    • Relevancy of linking site
    • Destination of link
  • 8. Expert Opinion
  • 9. Correlations
  • 10. Correlations Importance of KW Usage in Various Parts of the URL
  • 11. Expert Opinion
  • 12. Correlation with Specific Metrics Across the Engines
  • 13.  
  • 14. Importance of Link Popularity Features on Root Domains, Subdomains & Pages
  • 15.  
  • 16. Forrester – Social Technographics
  • 17. #2 – Leverage Emotions that Make Us Link
  • 18. What the Experts Like:
  • 19. What the Experts Like:
  • 20. What the Experts Like:
  • 21. Further reading
    • www.seomoz.org/blog
    • www.searchengineland.com
    • www.seobook.com/blog
    • www.seroundtable.com
    • www.mattcutts.com/blog
    • www.distilled.co.uk/blog
    • www.searchenginejournal.com
    • www.webmasterworld.com
    • www.clickz.com