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How SEO & PPC Work. SEO, Paid Search, Social Media & Digital PR Specialists. http://www.digistraction.net
How do Search engines work?  Understanding the process of how search engines work in order to optimise traffic.
SEM: Organic and Paid
 
Top Listing in both Paid & Organic will get more Clicks Potential Clicks per 1,000 Impressions
Search Engine Optimisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Key Players in Paid Search Main platforms:  Google Ad Words Yahoo  Search Microsoft Ad Centre Remember that Google does  not have majority share  in all global markets! e.g. Baidu in China
PPC in action User clicks on paid link, triggering payment of bid price  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User submits search Listings  ordered by bid price / relevance 1 2 3 4
Importance of relevant keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Natural search  ,[object Object],[object Object],[object Object]
Search Engine Optimisation – basic considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key factors - top
Key factors - negatives
The Crawlers!
Quick case studies
VMware Content for all Searchers
Content for Education ,[object Object],[object Object],[object Object],[object Object]
 
 
Virtualization has its own directory and multiple sections covering  ‘what, why and who’
Content for Product Space ,[object Object],[object Object],[object Object],[object Object]
 
Video Content on YouTube about Virtual Machines. Found through search and on the VMware YouTube channel.
Content for Brand Product Names ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
HP Using Competitive Keywords
Goal ,[object Object],[object Object],[object Object]
 
 
 
Consider the visitor ,[object Object],[object Object],[object Object]
Paid and Organic Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Digistraction - How do search engines work - We are an SEO, PPC, Digital PR & Social Media Agency based in London & Brighton

Editor's Notes

  1. http://www.digistraction.net
  2. http://www.digistraction.net
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  8. Here is an example of a sample search on Wanadoo. A user submits a search. In this case “ dvd ” . A business submits a listing comprising a Title & Description. The listings are ordered by bid price. Advertisers bid to appear at a certain position and receive all the response for appearing at that position. - The higher the bid, the higher up the results a listing appears, and the more response that is generated. 4. A user searching for a product or service clicks through to an advertisers web site from a chosen listing and this is when payment is made to Overture. http://www.digistraction.net
  9. http://www.digistraction.net
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