How Search Engine Optimisation and Paid Search can work together as part of your Digital Marketing strategy.
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5. Top Listing in both Paid & Organic will get more Clicks Potential Clicks per 1,000 Impressions
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7. The Key Players in Paid Search Main platforms: Google Ad Words Yahoo Search Microsoft Ad Centre Remember that Google does not have majority share in all global markets! e.g. Baidu in China
Here is an example of a sample search on Wanadoo. A user submits a search. In this case “ dvd ” . A business submits a listing comprising a Title & Description. The listings are ordered by bid price. Advertisers bid to appear at a certain position and receive all the response for appearing at that position. - The higher the bid, the higher up the results a listing appears, and the more response that is generated. 4. A user searching for a product or service clicks through to an advertisers web site from a chosen listing and this is when payment is made to Overture. http://www.digistraction.net