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THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014
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THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

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Jonathan Nyst …

Jonathan Nyst
Big Bad Wolf

Published in: Marketing
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  • 1. THE MARKETING POTENTIAL OF AUGMENTED REALITY
  • 2. ABOUT ME
  • 3. WHAT’S AUGMENTED REALITY (AR)? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 4. THE LIVE VIEW OF A REAL-WORLD ENVIRONMENT WHOSE ELEMENTS ARE AUGMENTED BY COMPUTER GENERATED CONTENT. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 5. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 6. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 7. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 8. WHY IS IT BOOMING NOW? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 9. 1968 THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 10. 2014 THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 11. BETTER & FASTER SMARTPHONES WILL HIGHLY TAKE PART IN THE FORTHCOMING YEARS TO THE HUGE DEVELOPMENT AND POPULARIZATION OF AUGMENTED REALITY. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 12. 2014 THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 13. WHAT KIND OF CONTENT? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 14. SOUNDS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 15. VIDEOS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 16. GRAPHICS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 17. HOW TO TRIGGER THE CONTENT? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 18. MARKERS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 19. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 20. CASE STUDIES & MARKETING PURPOSES THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 21. ZOMBIES FROM HELL THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 22. HELL PIZZAS MARKETING GOALS:  ENGAGE THEIR CUSTOMERS  CAPTIVATE THE AUDIENCE  INSPIRE BRAND LOYALTY  DRIVE SALES THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 23. ZOMBIES FROM HELL THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 24. SAYDUCK THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 25. SAYDUCK MARKETING GOALS:  BOOST ITS GROWTH  GAIN ATTENTION  ATTRACT INVESTORS  DRIVE SALES THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 26. SAYDUCK THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 27. CONSIDER THE MARKETING IMPACT OF NOVELTY: YOU CATCH MORE FISHES WHERE THE FEWER GO. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 28. OTHER MARKETING BENEFITS:  INNOVATIVE  WORD-OF-MOUTH  CONSUMERS’ ENGAGEMENT  BRAND LOYALTY  SALES INCREASE  SHAREABILITY THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 29. PROMISING FIELDS OF APPLICATION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 30. PROMISING FIELDS:  NAVIGATION  SIGHTSEEING  MILITARY  ENTERTAINMENT  MEDICAL  MAINTENANCE  GAMING  ADVERTISING & PROMOTION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 31. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 32. PROMISING FIELDS:  NAVIGATION  SIGHTSEEING  MILITARY  ENTERTAINMENT  MEDICAL  MAINTENANCE  GAMING  ADVERTISING & PROMOTION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 33. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 34. PROMISING FIELDS:  NAVIGATION  SIGHTSEEING  MILITARY  ENTERTAINMENT  MEDICAL  MAINTENANCE  GAMING  ADVERTISING & PROMOTION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 35. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 36. SO, WHAT’S COMING? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 37. MOBILE ANALYSTS EXPECT AUGMENTED REALITY TO BE ADOPTED BY A BILLION USERS BY 2020. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 38. INTEL IS BETTING THAT AUGMENTED REALITY WILL BE BIG AND IS INVESTING $100 MILLION OVER THE NEXT 2 TO 3 YEARS TO FUND ARRELATED COMPANIES. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 39. APPLE HAS BEEN AWARDED A U.S. PATENT ‘SYNCHRONIZED, INTERACTIVE AUGMENTED REALITY DISPLAYS FOR MULTIFUNCTION DEVICES’. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 40. WHEN THE AUGMENTED REALITY INDUSTRY TAKES OFF, A TRILLION DOLLAR MARKET WILL OPEN UP FOR ANIMATED CONTENT, SERVICES AND SPECIAL EFFECTS. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 41. AUGMENTED REALITY WILL GROW FROM SPECIFIC VERTICAL USES TO MASS MARKET APPEAL. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 42. ENRICHED / AUGMENTED ADVERTISING NETWORKS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 43. BRANDS ARE ADOPTING AUGMENTED REALITY TECHNOLOGY TO INCREASE PERFORMANCE AND SALES. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 44. THE SKILLS YOU NEED FOR EFFICIENT AR? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 45. YOU NEED FORWARD THINKING:  DEVELOPERS  3D ARTISTS  UI DESIGNERS  DIGITAL STRATEGISTS  UX SPECIALISTS  AUDIOVISUAL PROFESSIONALS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 46. HOW TO USE AR FOR MARKETING SUCCESS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 47. HOW TO USE AR FOR MARKETING SUCCESS:  KNOW YOUR CUSTOMERS AND MEET THEIR NEEDS  TEAM UP WITH EXPERIENCED PARTNERS  USE AR TO IMPROVE CUSTOMER EXPERIENCE  DON’T LOSE HEART THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  • 48. TIME FOR YOUR QUESTIONS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

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