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SOLOMO: GET YOUR BUSINESS FURTHER - Ecommerce Summit
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SOLOMO: GET YOUR BUSINESS FURTHER - Ecommerce Summit

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Diego Cortez Salas …

Diego Cortez Salas
TagTagCity

Published in: Marketing
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  • 1. SoLoMo Get your business further
  • 2. SoLoMo? 1 2 3 Social Local Mobile Social network are everywhere + Geolocation is part of our everyday life + Source: http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 Be where your customers are
  • 3. Internet today 35% World Population 7 BILLION + Internet Users 2.5 BILLION + Source: http://www.bestedsites.com/the-internet-a-decade-later/ World Penetration
  • 4. Internet usage statistics 2002 46 MINUTES PER DAY 2012 HOURS 4 PER DAY Source: - Social Networks Users: http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 - Belgium: Insites
  • 5. Social Media Today A website is not enough anymore 1.8 billion Social Networks users Source: http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/ 26% Penetration
  • 6. Social Media in Belgium A website is not enough anymore 7/10 Of Belgian Internet users are on at least 1 Social Network Source: Google 5.2 Million users
  • 7. Social Media in Belgium 7/10 Of Belgian Business have no Facebook Page Source: Mobilosoft 99% of belgian businesses aren’t referenced correctly
  • 8. Mobile Phone 91% Of people have a mobile phone 50% Are smartphones Source: http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014
  • 9. Mobile Web MOBILE ADOPTION 8 x faster than Web adoption in the 90’s/2000’s 1.2 BILLION PEOPLE access to the Web with smartphones MOBILE WEB 15 % of all Internet traffic
  • 10. Mobile Web for business IN 2014 MOBILE WILL ECLIPSE DESKTOP Number of global users Source: Business Insider
  • 11. Mobile Web for business IN THE U.S, MOBILE IS THE ONLY MEDIA THAT IS GROWING Source: Business Insider
  • 12. Mobile Web for business 61% of people have better opinion of a brand if they offer a good mobile experience 76% Will run away if not mobile-friendly Source: Netbiscuits & Sterling Research and SmithGeiger "what users want most from mobile sites today"
  • 13. Mobile Web for business 61% Wants “Click-to-Call” 76% Asks for opening hours or location High expectations. Not a minority anymore. Source: Sterling Research and SmithGeiger "what users want most from mobile sites today"
  • 14. It’s all about the UX BEFORE NOT OPTIMIZED AFTER MOBILE FRIENDLY
  • 15. “Mobile Web users will do anything and everything desktop users will do if it’s presented in a usable way.” Brad Frost
  • 16. Mobile Web: Customers Behavior Overloaded 35% of businesses have a mobile friendly website Limited “know how” Too expensive
  • 17. “Not having a mobile website is like closing your store 1 day each week.” Google
  • 18. Web: Customers Behavior 13 190 1.1 Billion Billion Trillion Mobile Sales Web Sales Store sales influenced by the Web Source: http://www.technologyreview.com/featuredstory/522706/the-shopping-decision-tree/ 1.7 Trillion Store sales not influenced by the Web
  • 19. Web: Customers Behavior At the store Browsing or Buying? Sale guy or more check on mobile Buy at the store Buy online = Showrooming
  • 20. ROPO Customer wants to… 61% 50% 49% See the product No delivery & instantaneity Touch & feel the product 47% 45% Merchant advices Testing
  • 21. ROPO Research Online - Purchase Offline How to face Showrooming? Set up exclusive instore offers Show where you are Proximity Give them the information they need
  • 22. Local search 1.5 billion humans will do searches using geolocation What & Where?
  • 23. Local Search 85% of smartphone users already did a local search on their device 81% of them, acted after this search 27% called the business 44% visited the business
  • 24. Local Search Information Localisation Buy
  • 25. Local Search For a local merchant Ecommerce website is not the key Complexity Time consuming
  • 26. Local Search For a local merchant Ecommerce website is not the key Believe in the cross canal approach. Offline & Online are now COMPLIMENTARY
  • 27. In 5 years… …local business will beat online. (IBM) So… Go Social Local and Mobile!
  • 28. Location-based services
  • 29. Thank you! diego@tagtagcity.com www.tagtagcity.com

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