Social & Ecommerce –
understanding the missing link

www.dialogfeed.c
om
1
Dialog Solutions/Dialogfeed
Who are we?
Since 2008, Specialist in market
research and consulting, ideas and
innovation lab...
Exclusive research
• Online quantitative survey, conducted on n=1000
persons in France (n=520) and Belgium (n=482),
betwee...
Purchase frequency & budget
Purchase frequency

Annual budget

Every month

32%

Between 500 and
1000€

26%

Every one to ...
Main raisons for online purchases

5
Main researches about the product
I did a research on the Internet (Google, Yahoo!,…)

48%

I didn't search information at...
Type of information about the product

7
Social? Yes but not everyone !
Yes, I have a Facebook account

63%

No, I have nor a Facebook
account, nor a Twitter accou...
Sharing of testimonials (public) on the Internet –
have you aleady done it?
No

51%

Yes, about my order

Yes, about the
p...
Opinion after purchase on
Facebook/Twitter, 24% did it !

24%

Yes

No
76%

10
Would you be ready to make a testimonial
online after purchase (if asked) ?
No

Yes, about the product/service after use

...
And with an incentive?
Yes maybe, I would make a testimonial
more easily with something in return
Yes, absolutely, I would...
How would you do this testimonial ?
Via a dedicated section on the website, anonymously

63%

Via a dedicated section on t...
The influence of tweets/likes on your online
purchase

14
The ‘ratings & reviews’ and ‘social testimonials’ zoom

• The ‘classical’ reviews & ratings:
• Structured (note, details,…...
The ‘ratings & reviews’
Such opinions, with stars and comments
are useful to make a decision of purchase

Comments, mostly...
Social testimonials: emerging but already
interesting
Comments, mosty positive, are attractive
and make you like buying th...
Opinions-comments VS social testimonials – to
convince the resistants
Among those who are (neutral, partially disagree, fu...
Introduction solution
dialogfeed

19
What we do.

1

Capture social
streams

2

Enrich
Moderate
Curate

Stream

3

Republish and
Engage on any
screen /
page, i...
Brands & media use Dialogfeed to integrate social
on their Website

Any many other brands
Use Case: Social TV 2.0

+100%
Social engagement

One single solution for all programs, easy to use by journalists &
moder...
Use case:
Social hub

• A simple and filtered
feed of messages by
theme
• A central social hub
referred to in
campaigns, e...
Use case: home page integration
• Make website comes to
live
• Social feeds create
engagement (decrease
bounce rate)
• 600...
3

Republish the comments on social media
with your articles
• An article, posted on Facebook, generates
often more engage...
4

Increase the subscriptions on your social
media through a clear social map and feed

• A map of social networks, per
th...
6

Get creative with our custom apps

Each vote is a
post/Tweet with a
‘Hashtag’ (through
Twitter Web intent or
Facebook F...
Our management software (SaaS): highly
powerful & complete
• Easily plug in
Twitter, Facebook, Youtube, Lin
kedin, Instagr...
Contact !

•Alexandre Vandermeersch
•+32 491 08 80 09
•alexandre@dialogfeed.com
•Twitter: @alexvdm
•LinkedIn: /in/alexvdm
...
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Social Media Forum 2013 Dialogfeed

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Presentation of Dialofeed - Alexandre Vandermeersch for the Social Media Forum 2013 Digimedia

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Social Media Forum 2013 Dialogfeed

  1. 1. Social & Ecommerce – understanding the missing link www.dialogfeed.c om 1
  2. 2. Dialog Solutions/Dialogfeed Who are we? Since 2008, Specialist in market research and consulting, ideas and innovation lab. Dialogfeed – division, being spun off of Dialog Solutions Since 2012, Social software & services to optimise the websites’ social dynamic for brands and medias 2
  3. 3. Exclusive research • Online quantitative survey, conducted on n=1000 persons in France (n=520) and Belgium (n=482), between the 2nd and 14th September 2013. • Representative of the population, based on the quotas method + weighting • Objectives: • Who buys, why and how? • To explore the links between ‘social’ and ‘online purchase’ • Results hereafter are for Belgium only 3
  4. 4. Purchase frequency & budget Purchase frequency Annual budget Every month 32% Between 500 and 1000€ 26% Every one to 3 months 32% Between 250 and 500€ 26% Every 3 to 6 months 14% Beween 100 and 250€ Every 6 to 12 months 13% More than 1000€ 14% Between 50 and 100€ 12% Every week 5% Less than once a year 2% 20% Less than 50€ 2% 4
  5. 5. Main raisons for online purchases 5
  6. 6. Main researches about the product I did a research on the Internet (Google, Yahoo!,…) 48% I didn't search information at all 42% 11% I searched for forum to find some opinions I searched for press articles 8% 6% I asked for advice during a discussion 4% I searched for blogs or thematic personal's websites 4% I asked for advice to my friends directly per e-mail 2% 2% I asked for advice to my friends on Facebook or Twitter Social / opinion check is a key part of the decision, even though criteria vary 0% 3% I searched information on Twitter (research) 0% 6
  7. 7. Type of information about the product 7
  8. 8. Social? Yes but not everyone ! Yes, I have a Facebook account 63% No, I have nor a Facebook account, nor a Twitter account Yes i have a Facebook & Twitter account Yes i have a Twitter account 22% 13% 2%
  9. 9. Sharing of testimonials (public) on the Internet – have you aleady done it? No 51% Yes, about my order Yes, about the product/service, after use Yes, about the delivery 28% 27% 20% 9
  10. 10. Opinion after purchase on Facebook/Twitter, 24% did it ! 24% Yes No 76% 10
  11. 11. Would you be ready to make a testimonial online after purchase (if asked) ? No Yes, about the product/service after use 59% 33% Yes, about my order 22% Yes, about the delivery 21% 11
  12. 12. And with an incentive? Yes maybe, I would make a testimonial more easily with something in return Yes, absolutely, I wouldn't do a testimonial without nothing in return 58% 17% No, even if no matter what advantage is always good to take 13% No, I would not wait for anything in return, as long as I am satisfied and want to share it 12% 12
  13. 13. How would you do this testimonial ? Via a dedicated section on the website, anonymously 63% Via a dedicated section on the website, with my social profile (pic/name via Facebook for instance) 25% Via a Facebook post on the brand's page or public status Other Via a tweet on Twitter 21% 6% 1% 13
  14. 14. The influence of tweets/likes on your online purchase 14
  15. 15. The ‘ratings & reviews’ and ‘social testimonials’ zoom • The ‘classical’ reviews & ratings: • Structured (note, details,…) • Anonymous • The social testimonials (Facebook, Twitter,…): • Free • Real profiles 15
  16. 16. The ‘ratings & reviews’ Such opinions, with stars and comments are useful to make a decision of purchase Comments, mostly positive, are attractive and make you like buying thie product or to know more about this product/service 15% 50% 11% 27% 46% 31% 4% 8% 4% 4% Fully agree Partially agree Neutral Such opinions, if positive, can reassure me in making my choice and/or having a positive impact on my choice 9% The stars and comments are credible, we can trust them 5% 47% 33% 8% 4% Partially disagree Fully disagree 27% 51% 13% 4% 16
  17. 17. Social testimonials: emerging but already interesting Comments, mosty positive, are attractive and make you like buying the product or to know more about the product/service 8% Social testimonials, if positive, can reassure me in my choice, and/or having a positive impact on my choice 6% 40% 36% 37% 37% 11% 6% 11% 9% Fully agree Partially agree Neutral Partially disagree Such "social" testimonials are useful to make a decision of purchase 9% Social testimonials are credible, we can trust them 2% 32% 25% 38% 48% 12% 9% Fully disagree 17% 9% 17
  18. 18. Opinions-comments VS social testimonials – to convince the resistants Among those who are (neutral, partially disagree, fully disagree) with the equivalent affirmations on ratings & reviews, what do they think of those opinions from social media? 33% Credible, we can trust them Useful to make the decision to purchase 9% 28% 3% Partially agree Fully agree Can reassure me in my choice Make you like purchasing 21% 4% 20% 2% 18
  19. 19. Introduction solution dialogfeed 19
  20. 20. What we do. 1 Capture social streams 2 Enrich Moderate Curate Stream 3 Republish and Engage on any screen / page, in real time or not 20
  21. 21. Brands & media use Dialogfeed to integrate social on their Website Any many other brands
  22. 22. Use Case: Social TV 2.0 +100% Social engagement One single solution for all programs, easy to use by journalists & moderators. Recognized by Twitter as great case in France. 22
  23. 23. Use case: Social hub • A simple and filtered feed of messages by theme • A central social hub referred to in campaigns, email signatures,etc…. • Social content in many Web pages of next site through Dialogfeed 23
  24. 24. Use case: home page integration • Make website comes to live • Social feeds create engagement (decrease bounce rate) • 600% increase in sales through new homepage 24 24
  25. 25. 3 Republish the comments on social media with your articles • An article, posted on Facebook, generates often more engagement (comments) than on the Website • We republish those comments (as well as for Youtube, Twitter…) et allow to write comments from the Website (social login)
  26. 26. 4 Increase the subscriptions on your social media through a clear social map and feed • A map of social networks, per theme in 1-subscription click, allowing people to like/follow one or more networks without leaving the website. • A simple and filtered feed of messages gives already an idea of the pages/account publications before registering • This creates a central social hub referred to in campaigns, email signatures,etc…. 26
  27. 27. 6 Get creative with our custom apps Each vote is a post/Tweet with a ‘Hashtag’ (through Twitter Web intent or Facebook Feed Dialog) We collect the feed in real time We send a statistics feed to allow the display or an iframe for customised visualisation 27
  28. 28. Our management software (SaaS): highly powerful & complete • Easily plug in Twitter, Facebook, Youtube, Lin kedin, Instagrams streams • Configure multiple widgets for curation & Streaming • Create & send content to any widget • Edit posts • Enrichment available (URL previews, language, etc…) • Re-order posts • Set up publishing rules • Manage multiple roles • … Dialogfeed is the necessary tool to make Website social
  29. 29. Contact ! •Alexandre Vandermeersch •+32 491 08 80 09 •alexandre@dialogfeed.com •Twitter: @alexvdm •LinkedIn: /in/alexvdm •Brussels www.dialogsolutions.com 29
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