Darwin Analytics

Empowering marketers.
The daily mess
for marketers.
Darwin Analytics
Actionable insights that
help you reach your goals.
Your conversions
are going up!

“I’m very impressed t...
BENEFITS & CUSTOMERS

• Work faster & happier

Spend up to 10x less time in marketing dashboards

• Perform better

Let ev...
Five insights hidden
in your marketing data.
WHICH TWEET WINS?

Tweet 1

Tweet 2

OMG check out this amazing
lolcat!

Learn how Darwin helps all
marketers perform like...
WHICH TWEET WINS?

Tweet 1

Tweet 2

OMG check out this amazing
lolcat!

Learn how Darwin helps all
marketers perform like...
WHICH FACEBOOK POST WINS?

Facebook post 1

Facebook post 2

Fill out our contact form to try Here is a picture of our CEO...
WHICH FACEBOOK POST WINS?

Facebook post 1

Facebook post 2

Fill out our contact form to try Here is a picture of our CEO...
WHICH NEWSLETTER WINS?

Newsletter 1

Newsletter 2

Subject: Free everythings for
all your friends!

Subject: Help us buil...
WHICH NEWSLETTER WINS?

Newsletter 1

Newsletter 2

Subject: Free everythings for
all your friends!

Subject: Help us buil...
WHICH BLOGPOST WINS?

Blogpost 1

Blogpost 2

Subject: Share and win an iPad. Subject: How Darwin helps you
achieve better...
WHICH BLOGPOST WINS?

Blogpost 1

Blogpost 2

Subject: Share and win an iPad. Subject: How Darwin helps you
achieve better...
WHICH WEBSITE WINS?

Website 1

Website 2

Darwin Analytics data
whitepapers

Funny pictures chosen by
Darwin Analytics

3...
WHICH WEBSITE WINS?

Website 1

Website 2

Darwin Analytics data
whitepapers

Funny pictures chosen by
Darwin Analytics

3...
TWO THINGS TO LEARN

• One number is always useless.
You have to take other numbers into
account if you’re looking for rea...
Facebook
Pinterest
Twitter

Social
Media
Facebook

YouTube

Instagram

LinkedIn
Mediamix
Thank you.
Questions?
Anthony Bosschem
Founding CEO Darwin Analytics
anthony@darwinanalytics.com
Social Media Forum 2013 Darwin Analytics
Social Media Forum 2013 Darwin Analytics
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Social Media Forum 2013 Darwin Analytics

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Presentation of Darwin Analytics - Anthony Bosschem during the Social Media Forum. #Digimedia

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Social Media Forum 2013 Darwin Analytics

  1. 1. Darwin Analytics Empowering marketers.
  2. 2. The daily mess for marketers.
  3. 3. Darwin Analytics Actionable insights that help you reach your goals. Your conversions are going up! “I’m very impressed to see how far Darwin has come in making data more accessible for businesses.” — Bryan Eisenberg, keynote speaker, best seller, analyst. Darwin 1 1
  4. 4. BENEFITS & CUSTOMERS • Work faster & happier Spend up to 10x less time in marketing dashboards • Perform better Let every marketer perform like an A-player • Score internally Strenghten the position of marketing within your organization
  5. 5. Five insights hidden in your marketing data.
  6. 6. WHICH TWEET WINS? Tweet 1 Tweet 2 OMG check out this amazing lolcat! Learn how Darwin helps all marketers perform like Aplayers 55 retweets 7 retweets
  7. 7. WHICH TWEET WINS? Tweet 1 Tweet 2 OMG check out this amazing lolcat! Learn how Darwin helps all marketers perform like Aplayers 55 retweets 2 new followers 7 retweets 35 new followers
  8. 8. WHICH FACEBOOK POST WINS? Facebook post 1 Facebook post 2 Fill out our contact form to try Here is a picture of our CEO losing a game of pool. out the fresh new Darwin release <link> 1 comment: 42 comments: OMG you spammers! Facebook You are so awesome. is about engagement and love! Best company ever! Haha your CEO should be my boyfriend.
  9. 9. WHICH FACEBOOK POST WINS? Facebook post 1 Facebook post 2 Fill out our contact form to try Here is a picture of our CEO losing a game of pool. out the fresh new Darwin release <link> 1 comment: 42 comments: 21 conversions 0 conversions OMG you spammers! Facebook You are so awesome. is about engagement and love! Best company ever! Haha your CEO should be my boyfriend.
  10. 10. WHICH NEWSLETTER WINS? Newsletter 1 Newsletter 2 Subject: Free everythings for all your friends! Subject: Help us build our product. 975 forwards 3 forwards
  11. 11. WHICH NEWSLETTER WINS? Newsletter 1 Newsletter 2 Subject: Free everythings for all your friends! Subject: Help us build our product. 975 forwards 0 new Facebook fans 3 forwards 78 new Facebook fans
  12. 12. WHICH BLOGPOST WINS? Blogpost 1 Blogpost 2 Subject: Share and win an iPad. Subject: How Darwin helps you achieve better marketing results. 1 gazillion shares 1 share
  13. 13. WHICH BLOGPOST WINS? Blogpost 1 Blogpost 2 Subject: Share and win an iPad. Subject: How Darwin helps you achieve better marketing results. 1 gazillion shares 4 comments 1 share 25 comments
  14. 14. WHICH WEBSITE WINS? Website 1 Website 2 Darwin Analytics data whitepapers Funny pictures chosen by Darwin Analytics 350 monthly pageviews 50 monthly fan box likes 350.000 monthly pageviews 90.000 monthly fan box likes
  15. 15. WHICH WEBSITE WINS? Website 1 Website 2 Darwin Analytics data whitepapers Funny pictures chosen by Darwin Analytics 350 monthly pageviews 50 monthly fan box likes 75 conversions 350.000 monthly pageviews 90.000 monthly fan box likes 0 conversions
  16. 16. TWO THINGS TO LEARN • One number is always useless. You have to take other numbers into account if you’re looking for real insights. • Data from other channels are key when analyzing one channel. You can’t possibly understand Facebook performance without looking to the impact on websites, mailings, Twitter, ...
  17. 17. Facebook
  18. 18. Pinterest Twitter Social Media Facebook YouTube Instagram LinkedIn
  19. 19. Mediamix
  20. 20. Thank you.
  21. 21. Questions? Anthony Bosschem Founding CEO Darwin Analytics anthony@darwinanalytics.com

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