Copyright 2013 Be Connect.
All Rights Reserved
BE CONNECT
MISSION

Drive more traffic, more leads, more sales
thanks to social media & mobile. 	
  	
  

Copyright 2013 Be ...
SOCIAL ONE STOP SHOP
SOCIAL Expert

CONSULTING

EXECUTION

We help you to Learn, Build & Optimize your presence
(Audit, St...
SOCIAL TOOLBOX
BE CONNECT Services

BRAIN

BUILD

Define your social
media strategy

Deploy and manage
your presence in
soc...
MEET THE TEAM
We are all qualified digital rockstars

SABRINA

OLIVIER

Co – Founder

Co – Founder

CEO, Consulting, Bus De...
OUR CREDENTIALS
Belgium

France

Copyright 2013 Be Connect.
All Rights Reserved
5 Social Media
Trends for 2014
Olivier de Decker – olivier@be-connect.eu - 17/12/2013

Copyright 2013 Be Connect.
All Righ...
MARKETEERS CHALLENGES
Good

Allocating

Demonstrating

ROI of SM

Content

RESOURCES

Integrating SM

Reorganizing

IN CRM...
Social Media in Belgium
5,4M	
  Profiles	
  

3M Connect

1,75M	
  Profiles	
  

with	
  a	
  Smartphone	
  
500k-­‐1M	
  Pr...
# CONTENT MARKETING

Copyright 2013 Be Connect.
All Rights Reserved
# CONTENT MARKETING
	
  

Your	
  customers	
  don’t	
  care	
  about	
  you,	
  your	
  products,	
  your	
  services…	
 ...
# CONTENT MARKETING

B2B
Top B2B Strategies :

Average	
  use	
  of	
  	
  

	
  Social	
  Media	
  	
  	
  	
  	
  	
  	
...
# CONTENT MARKETING

B2C: Image-Centric Content Will Rule

A picture is worth a 1000 words
A	
  macaroon	
  is	
  a	
  typ...
# CONTENT MARKETING

Image means more engagement !
Photos get the most action
The	
  most	
  engaging	
  post	
  types	
  ...
# VIDEO

Copyright 2013 Be Connect.
All Rights Reserved
# VIDEO

1/3 off all online activity is spent watching video	
  
%	
  of	
  informaEon	
  retained	
  by	
  audience:	
  	...
# VIDEO

If a picture is worth 1000 words,

then a video is worth a 1 000 000

Video

is hot !

Copyright 2013 Be Connect....
# VIDEO

Who will win the short video clip battle?
Ajouter	
  logo	
  
Vine/Instagram	
  
et	
  chiffre	
  clé	
  sur	
  
b...
# VIDEO

Smaller Messaging has a big impact

Copyright 2013 Be Connect.
All Rights Reserved
Video autoplay on mobile rolled out
to most IOS and Android internationally

Copyright 2013 Be Connect.
All Rights Reserve...
Digital	
  video	
  	
  

ad	
  spend	
  	
  

+ 40%
2014	
  

$5.72 billion

to	
  

+ 37%
in	
  Instagram	
  shares	
  	...
# MOBILE

Copyright 2013 Be Connect.
All Rights Reserved
Hot trend #1: Facebook Mobile
is the Largest Source of Social Traffic

874 million people used	
  Facebook’s	
  mobile	
  ...
# MOBILE

Hot trend #2: Geo-Targeting Puts Mobile
on the Map

Copyright 2013 Be Connect.
All Rights Reserved
# MOBILE

Hot trend #3: Snapchat and Instagram
Gain Social Currency
9%	
  of	
  mobile	
  users	
  use	
  Snapchat	
  
350...
# MOBILE

16 Handles Yogourt Shop: Snapchat Case
1.	
  	
  	
  Snap	
  a	
  pics	
  tasEng	
  product	
  
2.	
  	
  	
  Se...
# MOBILE

#4 Video is everywhere!
It’s even IN YOUR CUSTOMERS’ POCKETS

13 M

dowloads	
  in	
  1	
  Week	
  

	
  

130M	...
# HASHTAGS

Copyright 2013 Be Connect.
All Rights Reserved
# HASHTAGS

Are hashtags going to become
a leading search tool ?

Copyright 2013 Be Connect.
All Rights Reserved
# HASHTAGS

Solutions #Stromae

Copyright 2013 Be Connect.
All Rights Reserved
Solutions #Stromae

Copyright 2013 Be Connect.
All Rights Reserved

# HASHTAGS
# HASHTAGS

# Not working with Facebook!

Copyright 2013 Be Connect.
All Rights Reserved
# SOCIAL ACCEPTANCE

YES
Copyright 2013 Be Connect.
All Rights Reserved
# SOCIAL ACCEPTANCE
# SOCIAL ACCEPTANCE

Nearly 9 in 10 marketers
will	
  use	
  social	
  media	
  markeEng	
  next	
  year	
  

US Companies...
ANY QUESTIONS ?
If	
  you	
  would	
  like	
  to	
  get	
  in	
  touch	
  
olivier@be-­‐connect.eu	
  
@beconnectnews
/BeC...
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hSp://mashable...
Social Media Forum 2013 Be Connect
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Social Media Forum 2013 Be Connect

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Social Media Forum 2013 Be Connect

  1. 1. Copyright 2013 Be Connect. All Rights Reserved
  2. 2. BE CONNECT MISSION Drive more traffic, more leads, more sales thanks to social media & mobile.      Copyright 2013 Be Connect All Rights Reserved
  3. 3. SOCIAL ONE STOP SHOP SOCIAL Expert CONSULTING EXECUTION We help you to Learn, Build & Optimize your presence (Audit, Strategy Definition, Training, Coaching) We enable you to Engage & Monetize your community (Community management, Activation, Web/Mobile Application development, Advertising) Copyright 2013 Be Connect. All Rights Reserved
  4. 4. SOCIAL TOOLBOX BE CONNECT Services BRAIN BUILD Define your social media strategy Deploy and manage your presence in social media Copyright 2013 Be Connect. All Rights Reserved BOOST Measure the results and achieve your marketing objectives
  5. 5. MEET THE TEAM We are all qualified digital rockstars SABRINA OLIVIER Co – Founder Co – Founder CEO, Consulting, Bus Dev COO, Bus dev, Admin 13 Years of experience 11 Years of experience Skyrock – head of Mobile & Bus.Dev Mobistar – Bus Dev Mkt SBW Paris, HP Partnership Audencia – ESC Nantes M Cube/ Mobile Web ICHEC, ESHAL Copyright 2013 Be Connect. All Rights Reserved
  6. 6. OUR CREDENTIALS Belgium France Copyright 2013 Be Connect. All Rights Reserved
  7. 7. 5 Social Media Trends for 2014 Olivier de Decker – olivier@be-connect.eu - 17/12/2013 Copyright 2013 Be Connect. All Rights Reserved
  8. 8. MARKETEERS CHALLENGES Good Allocating Demonstrating ROI of SM Content RESOURCES Integrating SM Reorganizing IN CRM APPROACH CORPORATE STRUCTURES Copyright 2013 Be Connect. All Rights Reserved
  9. 9. Social Media in Belgium 5,4M  Profiles   3M Connect 1,75M  Profiles   with  a  Smartphone   500k-­‐1M  Profiles   90% of Belgian 536  000   Profiles   Smartphone owners use  their  Facebook   App  once  a  day   4M  unique  visitors/Month   154  000  unique   visitors/Month   63% check  their  profiles   several  Emes  per   day   144  000  unique   visitors/Month   Source  :  Havas  Media/  BNP  Paribas  ForEs  -­‐  Comscore   Copyright 2013 Be Connect All Rights Reserved
  10. 10. # CONTENT MARKETING Copyright 2013 Be Connect. All Rights Reserved
  11. 11. # CONTENT MARKETING   Your  customers  don’t  care  about  you,  your  products,  your  services…   they care about themselves, their wants and their needs.   Content  markeEng  is  about     creating interesting information your  customers  are  passionate  about     so  they  actually  pay  a2en3on  to  you.   Copyright 2013 Be Connect. All Rights Reserved
  12. 12. # CONTENT MARKETING B2B Top B2B Strategies : Average  use  of      Social  Media                                                                                                                                              87%   13 MKT Tactics 6 SM platforms ArEcles  on  a  business’s  website                                                81%   eNewsleSers                                                                                                              80%   30% of B2B marketing budget  used  for   content  marke3ng   Case  studies                                                                                        73%   Videos                                                                                                            73%   58% of marketeers will  increase  their   budget  next  year   ArEcles  on  other  websites                        68%   Marketeers’ Challenges : •  Enough  content   •  Engaging  content   2013        Source  :  Content  MarkeEng  InsEture  :  B2B  Content  MarkeEng  2014  Benchmark  &  trends  North  America   Copyright 2013 Be Connect. All Rights Reserved
  13. 13. # CONTENT MARKETING B2C: Image-Centric Content Will Rule A picture is worth a 1000 words A  macaroon  is  a  type  of  light,  baked  confecEon,  described  as   meringue-­‐like  cookies  depending  on  their  consistency.  The   original  macaroon  was  a  "small  sweet  cake  consisEng  largely   of  ground  almonds”  similar  to  Italian  amare_.   The  English  word  macaroon  and  French  macaron  come  from   the  Italian  maccarone  or  maccherone.  This  word  is  itself   derived  from  ammaccare,  meaning  to  bruise,  used  here  in   reference  to  the  almond  paste  which  is  the  principal   ingredient.   Most  recipes  call  for  egg  whites  (usually  whipped  to  sEff   peaks),  almonds,  coconut,  or  nuts.  Almost  all  call  for  sugar.   Macaroons  are  someEmes  baked  on  edible  rice  paper  placed   on  a  baking  tray.     The  earliest  recorded  macaroon  recipes  are  for  the  almond   meringue  variety  similar  to  amare_,  with  a  crisp  crust  and  a   socer  interior.  They  were  made  from  egg  whites  and  almond   paste.  The  name  of  the  cookie  comes  from  an  Italian  word   meaning  paste,  maccarone.  About  the  origin,..         Copyright 2013 Be Connect. All Rights Reserved
  14. 14. # CONTENT MARKETING Image means more engagement ! Photos get the most action The  most  engaging  post  types  on  Facebook   Copyright 2013 Be Connect. All Rights Reserved
  15. 15. # VIDEO Copyright 2013 Be Connect. All Rights Reserved
  16. 16. # VIDEO 1/3 off all online activity is spent watching video   %  of  informaEon  retained  by  audience:     Video  -­‐  95%   Text  –  10%   Copyright 2013 Be Connect. All Rights Reserved
  17. 17. # VIDEO If a picture is worth 1000 words, then a video is worth a 1 000 000 Video is hot ! Copyright 2013 Be Connect. All Rights Reserved
  18. 18. # VIDEO Who will win the short video clip battle? Ajouter  logo   Vine/Instagram   et  chiffre  clé  sur   base  du  lien  ci-­‐ dessous.               Copyright 2013 Be Connect. All Rights Reserved
  19. 19. # VIDEO Smaller Messaging has a big impact Copyright 2013 Be Connect. All Rights Reserved
  20. 20. Video autoplay on mobile rolled out to most IOS and Android internationally Copyright 2013 Be Connect. All Rights Reserved # VIDEO
  21. 21. Digital  video     ad  spend     + 40% 2014   $5.72 billion to   + 37% in  Instagram  shares        on   with  Instagram  video     100 hours of  video       2/3 # VIDEO mobile  data  traffic   WILL  BE  VIDEO   to   EVERY  MINUTE   are  creaEng   2 TIMES     more  engagement     than  Instagram  photos   Copyright 2013 Be Connect. All Rights Reserved by  2017     5 TWEETS per  second     contain  a  
  22. 22. # MOBILE Copyright 2013 Be Connect. All Rights Reserved
  23. 23. Hot trend #1: Facebook Mobile is the Largest Source of Social Traffic 874 million people used  Facebook’s  mobile  app,     up  by  45%  from  the  year  before.     Smartphone use has  reached  criEcal  mass   in  the  U.S.     Copyright 2013 Be Connect. All Rights Reserved # MOBILE
  24. 24. # MOBILE Hot trend #2: Geo-Targeting Puts Mobile on the Map Copyright 2013 Be Connect. All Rights Reserved
  25. 25. # MOBILE Hot trend #3: Snapchat and Instagram Gain Social Currency 9%  of  mobile  users  use  Snapchat   350 millions pictures  per  day   18% of  mobile  users  use  Instagram 55 millions  pictures  per  day     Copyright 2013 Be Connect. All Rights Reserved
  26. 26. # MOBILE 16 Handles Yogourt Shop: Snapchat Case 1.      Snap  a  pics  tasEng  product   2.      Send  to  snapshat  -­‐>  Receive  a  coupon   3.      Open  it  when  in  the  shop       Copyright 2013 Be Connect. All Rights Reserved
  27. 27. # MOBILE #4 Video is everywhere! It’s even IN YOUR CUSTOMERS’ POCKETS 13 M dowloads  in  1  Week     130M     users  now  with  Video   Copyright 2013 Be Connect. All Rights Reserved 874 M people  using  FB  mobile  App   now  with  video  autoplay  !    
  28. 28. # HASHTAGS Copyright 2013 Be Connect. All Rights Reserved
  29. 29. # HASHTAGS Are hashtags going to become a leading search tool ? Copyright 2013 Be Connect. All Rights Reserved
  30. 30. # HASHTAGS Solutions #Stromae Copyright 2013 Be Connect. All Rights Reserved
  31. 31. Solutions #Stromae Copyright 2013 Be Connect. All Rights Reserved # HASHTAGS
  32. 32. # HASHTAGS # Not working with Facebook! Copyright 2013 Be Connect. All Rights Reserved
  33. 33. # SOCIAL ACCEPTANCE YES Copyright 2013 Be Connect. All Rights Reserved
  34. 34. # SOCIAL ACCEPTANCE
  35. 35. # SOCIAL ACCEPTANCE Nearly 9 in 10 marketers will  use  social  media  markeEng  next  year   US Companies using social media for marketing %  of  total   Copyright 2013 Be Connect. All Rights Reserved
  36. 36. ANY QUESTIONS ? If  you  would  like  to  get  in  touch   olivier@be-­‐connect.eu   @beconnectnews /BeConnectWorld www.be-connect.eu Copyright 2013 Be Connect. All Rights Reserved
  37. 37. Sources •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  hSp://mashable.com/2013/11/19/first-­‐selfie-­‐hashtag-­‐instagram/   hSp://www.forbes.com/sites/jaysondemers/2013/09/17/the-­‐top-­‐7-­‐online-­‐markeEng-­‐trends-­‐that-­‐will-­‐dominate-­‐2014/   hSp://www.jemullas.com/2013/09/20/12-­‐awesome-­‐social-­‐media-­‐facts-­‐and-­‐staEsEcs-­‐for-­‐2013/   hSp://www.adweek.com/news/technology/facebook-­‐plays-­‐favorites-­‐autoplay-­‐video-­‐feature-­‐154020   hSp://www.florentlemens.com/2013/06/why-­‐instagram-­‐video-­‐is-­‐aSracEve-­‐for-­‐brands/#preSyPhoto   hSp://www.mediabistro.com/alltwiSer/social-­‐markeEng-­‐2014_b51228   hSp://fredericgonzalo.com/en/2013/11/03/5-­‐social-­‐media-­‐markeEng-­‐trends-­‐for-­‐2014/   hSp://www.informaEonweek.com/socware/social/5-­‐top-­‐social-­‐media-­‐trends-­‐for-­‐2014/d/d-­‐id/899805   hSp://www.socialmediaexaminer.com/mobile-­‐social-­‐media-­‐trends-­‐research/   hSp://www.toprankblog.com/2013/11/b2b-­‐social-­‐media-­‐markeEng-­‐trends-­‐Eps/   hSp://mwpartners.com/snapchat   hSp://www.entrepreneur.com/arEcle/229806   hSp://www.emarketer.com/ArEcle/Year-­‐of-­‐Social/1010386   hSp://www.sugarspunmarkeEng.com/blog/social-­‐media-­‐2014-­‐early-­‐indicators-­‐coming-­‐trends/#.Uo8qnKUTHwI   hSp://www.businessreviewusa.com/markeEng/web/four-­‐important-­‐online-­‐markeEng-­‐trends-­‐for-­‐2014   hSp://investorplace.com/2013/11/5-­‐top-­‐social-­‐media-­‐trends-­‐2014/#.Uo8q56UTHwI   hSp://hoEnsocialmedia.com/2014-­‐social-­‐media-­‐markeEng-­‐trends-­‐to-­‐watch-­‐for/   hSp://mashable.com/2013/10/08/what-­‐is-­‐hashtag/   hSp://vimeo.com/80292977   hSp://kamber.com.au/blog/page/2/   hSp://www.socialable.co.uk/21-­‐best-­‐hashtag-­‐tools/   hSp://www.socialmediaexaminer.com/new-­‐facebook-­‐markeEng-­‐research/#more-­‐47671   hSp://digiday.com/brands/15-­‐stats-­‐vine-­‐and-­‐instagram-­‐video/   hSp://the7thchamber.com/blog/brands-­‐on-­‐vine/   hSp://digiday.com/brands/15-­‐stats-­‐vine-­‐and-­‐instagram-­‐video/   hSp://techcrunch.com/2013/12/06/video-­‐is-­‐facebooks-­‐next-­‐big-­‐opportunity/   hSp://www.jemullas.com/2013/09/20/12-­‐awesome-­‐social-­‐media-­‐facts-­‐and-­‐staEsEcs-­‐for-­‐2013/   hSp://www.lemondeinformaEque.fr/actualites/lire-­‐ibeacon-­‐apple-­‐teste-­‐le-­‐markeEng-­‐geolocalise-­‐dans-­‐ses-­‐bouEques-­‐55921.html   hSp://belgium-­‐iphone.lesoir.be/2013/11/21/ibeacon-­‐en-­‐test-­‐chez-­‐macys-­‐a-­‐new-­‐york/   hSp://contentmarkeEnginsEtute.com/2013/10/effecEve-­‐content-­‐markeEng-­‐strategy/   hSp://contentmarkeEnginsEtute.com/wp-­‐content/uploads/2013/10/B2B_Research_2014_CMI.pdf   hSp://www.firebellymarkeEng.com/2013/06/4-­‐reasons-­‐millennials-­‐follow-­‐vine.html   hSp://mashable.com/2013/12/05/snapchat-­‐brands/?utm_campaign=Mash-­‐Prod-­‐RSS-­‐Feedburner-­‐All-­‐ParEal&utm_cid=Mash-­‐Prod-­‐RSS-­‐Feedburner-­‐All-­‐ ParEal&utm_source=feedly&utm_content=buffer38f5e&utm_medium=twiSerLien   Copyright 2013 Be Connect. All Rights Reserved
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