How to maintain brand image and to unlock notoriety - Real Time Bidding Forum 2014
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How to maintain brand image and to unlock notoriety - Real Time Bidding Forum 2014

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Charles Gros : Tradelab

Charles Gros : Tradelab

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    How to maintain brand image and to unlock notoriety - Real Time Bidding Forum 2014 How to maintain brand image and to unlock notoriety - Real Time Bidding Forum 2014 Presentation Transcript

    • French leading Trading Desk IDENTIFICATION of the relevant users BEFORE THEY ARRIVE on the advertiser's site PRE-TARGETING RETARGETING from the first impression TRADELAB’S OWN PROPRIETARY DATA 12 Million Profiles INVENTORY PREMIUM inventory Efficient targeting TRADELAB BRANDING & PERFORMANCE
    • Get in touch : contact@tradelab.fr Performance ROI! vs. Trading Desks Media Buying Experts Leading RTB Player Custom Technology Exposure Effectiveness Full Transparency Proprietary Data Brand Safety Exposure Optimisation Proprietary Data Optimisation Platform Proprietary Algorithms 3rd largest buyer Overall 1st buyer among Independent Trading Desks Dashboard Transparency on URLs and buying costs 12 Million qualified Data WINNER SMARTDATA AWARD WINNER INTERNATIONAL DU NUMERIQUE AWARD IN PROCESS WINNER AACC AWARD TOP 10 BIG DATA START-UP FINALIST E-COMMERCE AWARD FINALIST TOP 100 EBG START-UPS Ref. AppNexus, Dec 2013 +60% vs. Adnetworks 35 RTB experts