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Monify, the new mobile shopping experience - Mobile Forum 2014
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Monify, the new mobile shopping experience - Mobile Forum 2014

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Bernard Wilmet: Monify

Bernard Wilmet: Monify

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  • 1. Mobile Shopping & In-Store Payment Bernard Wilmet
  • 2. 2 Positioning Advertisers Consumers Media Monify is a Mobile Application that enables consumers to order/pay Products, Services & to digitalize couponing and Fidelity cards “ ”
  • 3. 3 Call 2 Action € % ! € 2 Interest Free Product Buy Product reBuy Product Couponing Fidelity Hub
  • 4. 4 Eco-System Advertisers Media Consumers Digital Fid’s Mobile Couponing Fulfilment Delivery Mobile Payment Data Mining Close Loop National (GS1) Digital Fidelity Cards Data flow MF  Advert. Automated ordering & delivery process Payment System Integration In-Store payment E-Meal Voucher Profiling targeting
  • 5. Mobile Couponing Pull Couponing: Digitalization of traditional couponing by scanning QR/Barcodes from traditional media support Push Couponing: Digital couponing pushed into Monify App based on: •Profiling •Geo-Loc Phase 1 – Closed Loop Couponing Phase 2 – National Couponing (GS1)
  • 6. Digital Fid’s Fidelity Card Digitalization: Monify enables consumer to digitalize & gather all his fidelity cards. The cards will be readable at the Cash Register Fidelity Program Gateway: Monify can be a gateway between the Fidelity Program/platform & the purchase Product/Service Purchase Fidelity Mecanism API Fidelity Platform
  • 7. Mobile Payment Outdoor payment: Thanks to Monify App consumer can order/pay product through the scan of QR Codes In-Store payment: Monify enables consumer to pay at the PoS by simply scanning a QR code at the Cash-Out All payments means (incl. e-Meal Voucher) will be accessible via the consumer’s wallet Payment Wallet Monify intends to improve the mobile payment experience through flexibility, simplicity & convenience “ Payment CONFIRM Choose your Wallet
  • 8. In-Store payment via a wide range of technologies: •QR Code •iBeacon •Phone N° •OCR Technology Mobile In-Store Payment
  • 9. Fulfilment & Delivery Fulfilment: Monify integrates the Picking & Packing platform of bpost Delivery: Monify enables Partners to track the delivery of the goods Product Order Goods Physical delivery & storage API Bpost Fulfilment & Delivery Delivery at Customer + Reporting Delivery Choose Delivery
  • 10. Customer Data Enrichment: each manipulation of Monify will generates consumer’s data to enrich his profiling for targeted actions (couponing, reward, promo) Bisnode Cross-Matching: extra data’s will be cross-matched with the consumer’s profiling (socio-Demographic layer: job, children, revenue…) Data Mining Cust. Data Customer’s behavior via Monify Geoloc DB Partner
  • 11. 11 Technologies QR Code Scan How to use it ? Scan the QR Code with the embedded scanner in Monify What for ? Offer a free product/Sampling, Sell paying product, Offer couponing Barcode Scan How to use it ? Scan the Barcode with the embedded scanner in Monify What for ? Offer couponing Push Notification How to use it ? Push in the App based on profiling What for ? Push Free Product/Sampling, paying product, couponing or new Gift Interactivity with TV/Radio (2nd Screen technology) How to use it ? Scan the Barcode with the embedded scanner in Monify What for Offer a free product/Sampling, Sell paying product, Offer couponing Interactivity with Geoloc Positioning How to use it ? Push in the App based on Geoloc What for ? Offer a free product/Sampling, Sell paying product, Offer couponing Display Character Recognition How to use it ? Scan the Cash Register display with the embedded scanner in Monify What for ? Enable Quick & Easy Mobile In-Store Payment
  • 12. Q&A Bernard Wilmet Email: bw@monify.be Tel: +32 477 4246 26 Thank You

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