bpost mobile postcard
A new brand experience
Loyalty starts with great stories…
bpost faces a growing 

digital context
We all write less cards…
Why ?
social 

media
instant

messenger
e-mails
SMS
But …
75% of Belgian population
still prefers receiving a real
postcard !
The challenge
Combine the personal
touch of a postcard 

with the convenience of
modern technology!
So we asked for help from a …
Digital facilitator
Digital Facilitator for Web, Mobile & e-Commerce
Founded in 1999
Offers digital solutions
Part of Mobile Leaders in Belgium
Team of 15 experts
Growth of 30 %
We brought 

a solution
bpost mobile postcard
Benefits
Brand image
Customer brand experience
Real added value
Defend letterbox
Also discovered by
companies
Mobile Postcard 

in a nutshell
180,000

downloads
Summer 2013:
1500 cards / day
Growth of 50%
Thanks!
www.djmdigital.be www.bpost.be
Try yourself !

Promo code : 

MOBILEFORUM
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
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Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

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Barbara Van Speybroeck: Bpost
Bertrand Prignon: Djm Digital

Published in: Mobile, Technology, Business
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Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

  1. 1. bpost mobile postcard A new brand experience
  2. 2. Loyalty starts with great stories…
  3. 3. bpost faces a growing 
 digital context
  4. 4. We all write less cards…
  5. 5. Why ?
  6. 6. social 
 media
  7. 7. instant
 messenger
  8. 8. e-mails
  9. 9. SMS
  10. 10. But …
  11. 11. 75% of Belgian population still prefers receiving a real postcard !
  12. 12. The challenge
  13. 13. Combine the personal touch of a postcard 
 with the convenience of modern technology!
  14. 14. So we asked for help from a …
  15. 15. Digital facilitator
  16. 16. Digital Facilitator for Web, Mobile & e-Commerce
  17. 17. Founded in 1999 Offers digital solutions Part of Mobile Leaders in Belgium Team of 15 experts Growth of 30 %
  18. 18. We brought 
 a solution
  19. 19. bpost mobile postcard
  20. 20. Benefits
  21. 21. Brand image
  22. 22. Customer brand experience
  23. 23. Real added value
  24. 24. Defend letterbox
  25. 25. Also discovered by companies
  26. 26. Mobile Postcard 
 in a nutshell
  27. 27. 180,000
 downloads
  28. 28. Summer 2013: 1500 cards / day
  29. 29. Growth of 50%
  30. 30. Thanks! www.djmdigital.be www.bpost.be Try yourself !
 Promo code : 
 MOBILEFORUM
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