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Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
Mobile Postcard: The brand experience through mobile - Mobile Forum 2014
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Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

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Barbara Van Speybroeck: Bpost …

Barbara Van Speybroeck: Bpost
Bertrand Prignon: Djm Digital

Published in: Mobile, Technology, Business
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Transcript

  • 1. bpost mobile postcard A new brand experience
  • 2. Loyalty starts with great stories…
  • 3. bpost faces a growing 
 digital context
  • 4. We all write less cards…
  • 5. Why ?
  • 6. social 
 media
  • 7. instant
 messenger
  • 8. e-mails
  • 9. SMS
  • 10. But …
  • 11. 75% of Belgian population still prefers receiving a real postcard !
  • 12. The challenge
  • 13. Combine the personal touch of a postcard 
 with the convenience of modern technology!
  • 14. So we asked for help from a …
  • 15. Digital facilitator
  • 16. Digital Facilitator for Web, Mobile & e-Commerce
  • 17. Founded in 1999 Offers digital solutions Part of Mobile Leaders in Belgium Team of 15 experts Growth of 30 %
  • 18. We brought 
 a solution
  • 19. bpost mobile postcard
  • 20. Benefits
  • 21. Brand image
  • 22. Customer brand experience
  • 23. Real added value
  • 24. Defend letterbox
  • 25. Also discovered by companies
  • 26. Mobile Postcard 
 in a nutshell
  • 27. 180,000
 downloads
  • 28. Summer 2013: 1500 cards / day
  • 29. Growth of 50%
  • 30. Thanks! www.djmdigital.be www.bpost.be Try yourself !
 Promo code : 
 MOBILEFORUM

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