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Introduction Moderator - Mobile Forum, 2014

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Yves Kallaert: CM Telecom Belgium

Yves Kallaert: CM Telecom Belgium

Published in: Mobile, Technology, Business

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  • 1. Hi, I am Yves Kallaert Mobile Strategist, Co-founder of the Belgian Mobile Monday community, Community gatekeeper Mobile at IAB Belgium Member of STIMA Digital Marketing Expert Group Business Development Manager at CM Telecom Group Co-organizing the Mobile Convention Amsterdam – Mobile Convention Brussels Geek with a passion for Heisenberg’s Uncertainty Principle, quantum physics and The Hitchhiker’s Guide to the Galaxy Enthusiast networker , avid user of social media, Scuba diver & Horseback rider, Father of 3 marvelous sons, Happy to be alive +32 496270358 yves.kallaert@cmtelecom.be @yveskallaert yves kallaert yves.kallaert
  • 2. the Belgian specialist in mobile solutions for business customers. worldwide market leader in international SMS gateway. We offer our expertise in the following mobile domains: - Business SMS: we optimize your business communication with the integration of our SMS solutions. - Mobile Payment: we integrate payment via SMS or via Mobile Internet into your applications.
  • 3. The Mobile Equation
  • 4. Nine unique benefits of mobile as a media channel • Mobile is the first personal mass media • Mobile is permanently carried (always with you) • Mobile is permanently connected (always on) • Mobile has a built-in payment mechanism • Mobile is available at the point of creative inspiration • Mobile has the most accurate audience measurement • Mobile captures the social context of media consumption • Mobile allows augmented reality to be used in media • Mobile offers a digital interface to the real world • Source :Tomi Ahonen' book on the 7th Mass Media
  • 5. State of Mobile in Belgium • Only 34%** of Belgian internet users have a smartphone. • Only 1 in 2 of these smartphones has a data/internet subscription. Source: *Google Our Mobile World 2013 Q1 http://think.withgoogle.com/mobileplanet/en/down loads/
  • 6. Let’s get this show on the road 13.00 - 13.30 Welcome Coffee 13.30 - 13.45 Introduction Moderator Yves Kallaert: CM Telecom Belgium 13.45 - 14.10 Mobile Postcard: The brand experience through mobile Barbara Van Speybroeck: Bpost - Bertrand Prignon: Djm Digital 14.10 - 14.35 7 things that work for second screen TV interaction Hendrik Dacquin: Small Town Heroes 14.35 - 15.00 How do banks respond to the changing mobile environment? Ine Hox: ING Belgium 15.00 - 15.25 RTL’s Second Screen strategy Ludovic de Barrau: RTL Belgium 15.25 - 15.50 Going mobile & beyond. How goldenpages.be successfully embraces the multiscreen world Wim Vermeulen: goudengids.be 15.50 - 16.20 Networking Coffee Break 16.20 - 16.45 iBeacon - a recipe from the Prophets Kitchen Lucas Caesens: Prophets 16.45 - 17.10 Monify, the new mobile shopping experience Bernard Wilmet: Monify 17.10 - 17.35 myShopi: the story of a successful app Philippe Van Ophem: myShopi 17.35 - 18.00 Uber - Changing cities Alexandre Droulers: Uber 18.00 - 18.10 Closing Moderator Yves Kallaert: CM Telecom Belgium 18.10 - 18.30 Networking Session