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HOW TO BUILD A NEW E-COMMERCE PLATFORM WITH A STRONG BRAND PURPOSE - Ecommerce Summit
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HOW TO BUILD A NEW E-COMMERCE PLATFORM WITH A STRONG BRAND PURPOSE - Ecommerce Summit

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Olivier Rousseaux …

Olivier Rousseaux
Pixwap

Published in: Marketing

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  • 1. X HOW TO BUILD A NEW E-COMMERCE PLATFORM WITH A STRONG BRAND PURPOSE ? E-COMMERCE SUMMIT - 26/02/2014 - BRUSSELS Olivier ROUSSEAUX, Co-Founder of Pixwap
  • 2. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE JOHN ROLLIER, 32 OLIVIER ROUSSEAUX, 28 FYBO BELGIUM SPRL SOCIAL MEDIA BRANDING SPRL TWO ENTREPRENEURS DRIVEN BY PASSION & NEW CHALLENGES ADVICE
  • 3. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE INSPIRE PEOPLE IN THEIR DAY-TO-DAY LIFE A STRONG COMMUNITY OF PASSIONATES Help them use the most of our product with professional tools and advice offered by passionates. PIXWAP IS MORE THAN JUST A PHOTO PRINTING WEBSHOP, IT’S A WAY OF LIFE ! WEBSITE PREVIEW
  • 4. X TEAM PIXWAP PRODUCT CREATE YOUR CANVAS ON WWW.PIXWAP.COM PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  • 5. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE A NEW DECORATION ACCESSORY THAT IS VISUALLY IMPACTING AND EASILY INTERCHANGEABLE. 3 FORMATS 6 SIZES 2 COLOURS Other new features coming soon ! 3 STEP PROCESS
  • 6. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE PIXWAP IS A SIMPLE 3 STEP PROCESS : 1 Create FROM YOUR OWN PICTURES 2 Admire YOUR OWN CREATION 3 Change YOUR CANVAS TO YOUR LIKING VIEW THE GALLERY
  • 7. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  • 8. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  • 9. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  • 10. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  • 11. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  • 12. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  • 13. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  • 14. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE CREATE A BRAND VALUE THAT GOES BEYOND PRODUCT CHARACTERISTICS. Ex : Offer exclusive advantages to members of our Brand Club. BUILD A COMMUNITY OF PEOPLE READY TO SHARE THEIR PASSION WITH OTHERS. Ex : Photography, Travel, Art, Design, Home Decoration, Music, etc. CONSIDER CLIENTS AS PARTNERS WHO WE SERVE WITH VALUABLE INFORMATION. Ex : Help people take better pictures with Expert Tips Advice. WE WANT TO GET THEM TO LOVE OUR BRAND BECAUSE OF OUR BRAND PURPOSE.
  • 15. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE GATHER AMATEUR OR PROFESSIONAL PHOTOGRAPHERS IN OUR COMMUNITY FOR : PRIVATE GALLERIES POWERED BY PIXWAP ONLINE PHOTO COLLECTIONS TO SELL PHOTO EXPERTS AND ADVISORS EXEMPLE 2/2
  • 16. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE OFFER AN UNBOXING TOUCH AT DELIVERY AND AMAZE OUR CUSTOMERS : EVENT TICKETS OR CULTURAL INFORMATION THAT MATCH THEIR INTERESTS ADD MORE VALUE TO THE EXPERIENCE AND GO BEYOND THE PRODUCT EXEMPLE 1/2 EVOLUTION PROMO CODE ADVICE
  • 17. X TEAM PIXWAP PRODUCT PRODUCT EVOLUTION PURPOSE EXAMPLE EVOLUTION PROMO CODE BRAND EVOLUTION New colours and frame sizes P2P photo marketplace Led integration in the frames Private events for our clients Photo assembly (triptych) Advantageous Pixwap club Mobile app New features on our web platform ADVICE
  • 18. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE PIXWAP PROMOTION GET YOUR OWN PIXWAP 30% OFF WITH THE CODE: ESUM2014 ADVICE
  • 19. X TEAM PIXWAP PRODUCT PURPOSE ADVICE Start by thinking about why, not what. Support all your processes investments. Try and use your product with friends. Don’t (over)sell... Make them buy ! Have faith, but don’t over-convince yourself. SHARE CONTENT MEET PEOPLE. EXAMPLE EVOLUTION PROMO CODE ADVICE
  • 20. X THANK YOU FOR YOUR INTEREST AND YOUR ATTENTION! JOIN OUR COMMUNITY: See you on www.pixwap.com