X

HOW TO BUILD A NEW E-COMMERCE PLATFORM
WITH A STRONG BRAND PURPOSE ?
E-COMMERCE SUMMIT - 26/02/2014 - BRUSSELS
Olivier ...
X
TEAM

PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

JOHN ROLLIER, 32

OLIVIER ROUSSEAUX, 28

FYBO BELGIUM SP...
X
TEAM

PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE

 INSPIRE PEOPLE IN THEIR DAY-TO-DAY LIFE
A STRON...
X
TEAM

PIXWAP

PRODUCT

CREATE YOUR CANVAS ON
WWW.PIXWAP.COM

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE
X
TEAM

PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE

A NEW DECORATION ACCESSORY
THAT IS VISUALLY IMPA...
X
TEAM

PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE

PIXWAP IS A SIMPLE 3 STEP PROCESS :
1

Create

F...
X
TEAM

PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE
X
TEAM



PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE
X
TEAM



PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE
X
TEAM



PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE
X
TEAM



PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE
X
TEAM



PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE
X
TEAM



PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE
X
TEAM

PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE

 CREATE A BRAND VALUE THAT GOES BEYOND
PRODUCT C...
X
TEAM

PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

ADVICE

GATHER AMATEUR
OR PROFESSIONAL
PHOTOGRAPHERS
IN ...
X
TEAM

PIXWAP

PRODUCT

PURPOSE

EXAMPLE

OFFER AN UNBOXING
TOUCH AT DELIVERY
AND AMAZE OUR
CUSTOMERS :

 EVENT TICKETS O...
X
TEAM

PIXWAP

PRODUCT

PRODUCT EVOLUTION

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

BRAND EVOLUTION

New colours and fram...
X
TEAM

PIXWAP

PRODUCT

PURPOSE

EXAMPLE

EVOLUTION

PROMO CODE

PIXWAP PROMOTION
GET YOUR OWN PIXWAP
30% OFF WITH THE CO...
X
TEAM

PIXWAP

PRODUCT

PURPOSE

ADVICE
Start by thinking about why, not what.
Support all your processes  investments.
T...
X

THANK YOU FOR YOUR INTEREST
AND YOUR ATTENTION!
JOIN OUR COMMUNITY:

See you on www.pixwap.com
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HOW TO BUILD A NEW E-COMMERCE PLATFORM WITH A STRONG BRAND PURPOSE - Ecommerce Summit

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Olivier Rousseaux
Pixwap

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HOW TO BUILD A NEW E-COMMERCE PLATFORM WITH A STRONG BRAND PURPOSE - Ecommerce Summit

  1. 1. X HOW TO BUILD A NEW E-COMMERCE PLATFORM WITH A STRONG BRAND PURPOSE ? E-COMMERCE SUMMIT - 26/02/2014 - BRUSSELS Olivier ROUSSEAUX, Co-Founder of Pixwap
  2. 2. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE JOHN ROLLIER, 32 OLIVIER ROUSSEAUX, 28 FYBO BELGIUM SPRL SOCIAL MEDIA BRANDING SPRL TWO ENTREPRENEURS DRIVEN BY PASSION & NEW CHALLENGES ADVICE
  3. 3. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE INSPIRE PEOPLE IN THEIR DAY-TO-DAY LIFE A STRONG COMMUNITY OF PASSIONATES Help them use the most of our product with professional tools and advice offered by passionates. PIXWAP IS MORE THAN JUST A PHOTO PRINTING WEBSHOP, IT’S A WAY OF LIFE ! WEBSITE PREVIEW
  4. 4. X TEAM PIXWAP PRODUCT CREATE YOUR CANVAS ON WWW.PIXWAP.COM PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  5. 5. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE A NEW DECORATION ACCESSORY THAT IS VISUALLY IMPACTING AND EASILY INTERCHANGEABLE. 3 FORMATS 6 SIZES 2 COLOURS Other new features coming soon ! 3 STEP PROCESS
  6. 6. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE PIXWAP IS A SIMPLE 3 STEP PROCESS : 1 Create FROM YOUR OWN PICTURES 2 Admire YOUR OWN CREATION 3 Change YOUR CANVAS TO YOUR LIKING VIEW THE GALLERY
  7. 7. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  8. 8. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  9. 9. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  10. 10. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  11. 11. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  12. 12. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  13. 13. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
  14. 14. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE CREATE A BRAND VALUE THAT GOES BEYOND PRODUCT CHARACTERISTICS. Ex : Offer exclusive advantages to members of our Brand Club. BUILD A COMMUNITY OF PEOPLE READY TO SHARE THEIR PASSION WITH OTHERS. Ex : Photography, Travel, Art, Design, Home Decoration, Music, etc. CONSIDER CLIENTS AS PARTNERS WHO WE SERVE WITH VALUABLE INFORMATION. Ex : Help people take better pictures with Expert Tips Advice. WE WANT TO GET THEM TO LOVE OUR BRAND BECAUSE OF OUR BRAND PURPOSE.
  15. 15. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE GATHER AMATEUR OR PROFESSIONAL PHOTOGRAPHERS IN OUR COMMUNITY FOR : PRIVATE GALLERIES POWERED BY PIXWAP ONLINE PHOTO COLLECTIONS TO SELL PHOTO EXPERTS AND ADVISORS EXEMPLE 2/2
  16. 16. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE OFFER AN UNBOXING TOUCH AT DELIVERY AND AMAZE OUR CUSTOMERS : EVENT TICKETS OR CULTURAL INFORMATION THAT MATCH THEIR INTERESTS ADD MORE VALUE TO THE EXPERIENCE AND GO BEYOND THE PRODUCT EXEMPLE 1/2 EVOLUTION PROMO CODE ADVICE
  17. 17. X TEAM PIXWAP PRODUCT PRODUCT EVOLUTION PURPOSE EXAMPLE EVOLUTION PROMO CODE BRAND EVOLUTION New colours and frame sizes P2P photo marketplace Led integration in the frames Private events for our clients Photo assembly (triptych) Advantageous Pixwap club Mobile app New features on our web platform ADVICE
  18. 18. X TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE PIXWAP PROMOTION GET YOUR OWN PIXWAP 30% OFF WITH THE CODE: ESUM2014 ADVICE
  19. 19. X TEAM PIXWAP PRODUCT PURPOSE ADVICE Start by thinking about why, not what. Support all your processes investments. Try and use your product with friends. Don’t (over)sell... Make them buy ! Have faith, but don’t over-convince yourself. SHARE CONTENT MEET PEOPLE. EXAMPLE EVOLUTION PROMO CODE ADVICE
  20. 20. X THANK YOU FOR YOUR INTEREST AND YOUR ATTENTION! JOIN OUR COMMUNITY: See you on www.pixwap.com
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