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How Marketing Automation closes the gap between sales and marketing - Digital Marketing Forum 2014
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How Marketing Automation closes the gap between sales and marketing - Digital Marketing Forum 2014

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Published

Jan Van Caneghem …

Jan Van Caneghem
Campaigndock

Published in Marketing
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  • 1. How Marketing Automation closes the gap between sales and marketing jan@campaigndock.com | www.campaigndock.com How Marketing Automation closes the gap between sales and marketing
  • 2. The context of sales has changed How Marketing Automation closes the gap between sales and marketing
  • 3. In absence of sales and suppliers Based on referrals and online search The buying process today How Marketing Automation closes the gap between sales and marketing
  • 4. Insights in the actual needs of customers Real dialogue Adequate answers Data driven content marketing automation How Marketing Automation closes the gap between sales and marketing
  • 5. Inbound vs outbound How Marketing Automation closes the gap between sales and marketing
  • 6. Business to business Content rich Longer sales cycle Does it fit your needs? How Marketing Automation closes the gap between sales and marketing
  • 7. Introduce Analyse Argue Detect The anatomy of a sales pitch How Marketing Automation closes the gap between sales and marketing
  • 8. - Email - Survey - Landing pages - Drip mail - Lead scores - Lead qualification - CRM Integration -… What’s cooking in the kitchen? How Marketing Automation closes the gap between sales and marketing
  • 9. Single point of view Relevancy Qualified leads … and what is being served? How Marketing Automation closes the gap between sales and marketing