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Social Networking
                        for Action and
                         Fundraising
                            ...
Fun Stats
• Gift economy in the U.S. in 2006 was?
• How much of that was from small
  individual donors?
• The most I’ve s...
How to Engage?
• You Are NOT the most
  important thing in the world.
How to Engage?
• Be Relevant and helpful
• What is in it for them?
• What else are people sharing?
• Marketing is conversa...
How to Engage
• Go where the people are....
How to Engage?
• Community Organizing Trumps
  Technology Any Day of the Week

Listen,    Learn, Adapt
How to Engage?
• Community Organizing Trumps
  Technology Any Day of the Week

Listen,     Learn, Adapt
   That said.... h...
Twitter
• Increases serendipity.
• Go beyond just Twitter.com: Try -
  Search.twitter.com, Mr Tweet, Twhirl,
  SocialToo, ...
Collecting Money?
• Facebook Causes (nonprofits only)
• ThePoint.com
• Fundable
• Pledgebank
• Chip-In
• Spot.Us (cheap plu...
Collecting Money
        Yourself
• Is possible but requires some overhead.

• Either: PayPal or Google Checkout
   Integr...
What is Possible?
     • Twestival
Web 2.0 Donors


• 1. Need more interaction than your
  brochure.
• 2. Live public lives - can be thanked publicly.
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Nonprofit

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First draft of a presentation for thursday.

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Transcript of "Nonprofit"

  1. 1. Social Networking for Action and Fundraising David Cohn Social Media and Nonprofits: Two-Day Intensive Workshop
  2. 2. Fun Stats • Gift economy in the U.S. in 2006 was? • How much of that was from small individual donors? • The most I’ve seen raised on Twitter in 90 minutes? (hint: Beth Kanter)
  3. 3. How to Engage? • You Are NOT the most important thing in the world.
  4. 4. How to Engage? • Be Relevant and helpful • What is in it for them? • What else are people sharing? • Marketing is conversation.
  5. 5. How to Engage • Go where the people are....
  6. 6. How to Engage? • Community Organizing Trumps Technology Any Day of the Week Listen, Learn, Adapt
  7. 7. How to Engage? • Community Organizing Trumps Technology Any Day of the Week Listen, Learn, Adapt That said.... here are some technical tips and tools.
  8. 8. Twitter • Increases serendipity. • Go beyond just Twitter.com: Try - Search.twitter.com, Mr Tweet, Twhirl, SocialToo, or any of the thousands of Twitter based tools.
  9. 9. Collecting Money? • Facebook Causes (nonprofits only) • ThePoint.com • Fundable • Pledgebank • Chip-In • Spot.Us (cheap plug for my project) • PLENTY OF OTHERS! Find one that is right for you.
  10. 10. Collecting Money Yourself • Is possible but requires some overhead. • Either: PayPal or Google Checkout Integration (cheaper and just as good by most accounts). • Or a Payment Gateway merchant account and SSL certificate.
  11. 11. What is Possible? • Twestival
  12. 12. Web 2.0 Donors • 1. Need more interaction than your brochure. • 2. Live public lives - can be thanked publicly.
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