Follow the news
NovemberConfidential
Social
Networking
Photo Sharing News
Before
Mobile
!
Complex
Time
wasting
Mobile
-First
!
Simplified
Time
Sensitive
Optimiz...
How we consume news
c. 1605-2008 c. Today
e.g. gap time while in line for coffee,
waiting at a subway stop, etc.
Current news apps take an existing format
and force it into a smaller screen where
readers also have a dramatically shorte...
The smallest unit of measure: the article
All articles are long-form on a mobile
device
A: Real estate
Q: WHAT’S THE PROBL...
The smallest unit of measure: the card
cf. Tweets, Facebook status updates, etc.
Mobile news needs atomization
Atomization...
THE CONSTRUCTION OF MOBILE NEWS
Handwritten by editors, optimized
for mobile
Stories as collections of cards
Handwritten by editors, optimized
for mobile
Stories as collections of
interconnected cards
THE CONSTRUCTION OF MOBILE NEW...
Handwritten by editors, optimized
for mobile
Stories as collections of
interconnected cards
As a story develops, we only w...
Handwritten by editors, optimized
for mobile
Stories as collections of
interconnected cards
As a story develops, we only w...
At Circa, we atomize not summarize
Atomization: To break
down a story into its core
elements – the facts,
stats, quotes, m...
The big innovation
Articles are inefficient for producing and
consuming headline news
Circa has invented very powerful soft...
The “News Break”: an escalating arms race for urgency and attention
How Breaking News broke
BREAKING NEWS
Breaking news
Push notifications as news breaks
but instead of coming to a dead end
with no article, encourage readers to
f...
Accolades
Best news app of 2013 in both App
Store and Play Store
Current version (2.1) has a 5 star rating
in the App Stor...
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Circa digi lit prezo

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Circa digi lit prezo

  1. 1. Follow the news NovemberConfidential
  2. 2. Social Networking Photo Sharing News Before Mobile ! Complex Time wasting Mobile -First ! Simplified Time Sensitive Optimized The best mobile experiences are native
  3. 3. How we consume news c. 1605-2008 c. Today e.g. gap time while in line for coffee, waiting at a subway stop, etc.
  4. 4. Current news apps take an existing format and force it into a smaller screen where readers also have a dramatically shorter attention span New York Times iPhone App
  5. 5. The smallest unit of measure: the article All articles are long-form on a mobile device A: Real estate Q: WHAT’S THE PROBLEM WITH MOBILE NEWS?
  6. 6. The smallest unit of measure: the card cf. Tweets, Facebook status updates, etc. Mobile news needs atomization Atomization needs context A: Real estate Focus Q: WHAT’S THE PROBLEM WITH MOBILE NEWS?
  7. 7. THE CONSTRUCTION OF MOBILE NEWS Handwritten by editors, optimized for mobile Stories as collections of cards
  8. 8. Handwritten by editors, optimized for mobile Stories as collections of interconnected cards THE CONSTRUCTION OF MOBILE NEWS ! “” ?
  9. 9. Handwritten by editors, optimized for mobile Stories as collections of interconnected cards As a story develops, we only write/ push what’s new THE CONSTRUCTION OF MOBILE NEWS ! “” ?
  10. 10. Handwritten by editors, optimized for mobile Stories as collections of interconnected cards As a story develops, we only write/ push what’s new Our stories are long-form, timeshifted THE CONSTRUCTION OF MOBILE NEWS “”! “” ?
  11. 11. At Circa, we atomize not summarize Atomization: To break down a story into its core elements – the facts, stats, quotes, media, etc. Summarization: To create a smaller version of an existing piece, cutting content to make for a quicker read
  12. 12. The big innovation Articles are inefficient for producing and consuming headline news Circa has invented very powerful software and a unique process to continually update news stories over time, making production far more efficient and dramatically improving speed — an increasingly important factor Readers can follow news stories they care about, receiving the updates editors add over time — creating an innovative and incredibly sticky way of consuming news over time All of Circa's news content is created in structured formats, paving the way for many innovative new ways of presenting news
  13. 13. The “News Break”: an escalating arms race for urgency and attention How Breaking News broke BREAKING NEWS
  14. 14. Breaking news Push notifications as news breaks but instead of coming to a dead end with no article, encourage readers to follow stories to receive updates in real time Have seen nearly 50% conversion rate (following) during breaking news events, building a highly engaged audience in moments Circa's follow feature coupled with breaking news puts us in a class all our own during big events — one that is extremely difficult to replicate
  15. 15. Accolades Best news app of 2013 in both App Store and Play Store Current version (2.1) has a 5 star rating in the App Store with over 1,000 reviews #1 Startup to watch in 2014 –  Mashable VentureBeat Startup to watch in 2014 GigaOm – one of six most interesting things to happen in media in 2013
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