Mr Stringfellow EA Sports Multiple Connected Devices on game

Impact of multiple connected devices on game creation? Rick Stringfellow Exec. Art Director EA Sports.

EA Today

EA Built on big brands.

EA Sports – AAA titles!FIFA SoccerMadden FootballNCAA FootballNBANBA JAMSSXFight NightNHL HockeyTennisNFL BlitzTiger Woods+ Several New IP Titles

EA Sports – almost any platform

Platform Progression“Predictable” “Less Predictable”

EA Sports – Digital Content Authenticity = accuracy = brand strengthSkin must look real – shaders (tweaked per platform)Motion must be accurateSkeletons must be proportioned - male & femaleKits must be accurateGrass must look like grassInclude past and present athletesEverything must look as real as possible “Cinematic Photo Realism”

EA Sports – Lots of content!• Show and talk about FIFA

Complexity of FIFA (example)Simple Statistics: • Over 10,000 Players in the database • Over 3,000 animations • Over 2,000 Unique Kits •100’s of locations builtAverage game ships with over 25,000 Digital Assets

EA Sports – Authenticity!• Show and talk about FIFA

Simple MathOur challenge now is to Digitally ship & manage:25,000 Digital Assets * 9 platforms * 18 different games per year =4,050,000 Assets

EA Sports – Authenticity!• Show and talk about FIFA

Tools & Systems CONTENT CREATION Get a computer to Get the consumer to Build it yourself build it build it.Local OS $ Cost of content per unit $ Cost of tool/system development

EA Sports – GameFace!

AAA?Anyone, Anywhere, Anytime?

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Mr Stringfellow EA Sports Multiple Connected Devices on game

by DigiWorld by IDATE on Nov 21, 2011

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Mr Stringfellow EA Sports Multiple Connected Devices on game — Presentation Transcript