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Mr Nelson Sony Ericsson Mobile Outlook
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Mr Nelson Sony Ericsson Mobile Outlook

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Transcript

  • 1. Mobile outlookNovember, 2011Joakim NelsonHead of Industry Collaboration & Asset ManagementTechnology, Sony EricssonCONFIDENTIAL 1
  • 2. Ten years of Sony EricssonFrom Feature phones to Smartphones
  • 3. Mobile history – Changing focus”4G” LTE and HSPA+ needed 2G Digital Voice/Text 1G Analog -90ties Cellular “4G”, OS, -80ties Apps 3G , Data,Tech iMode &Services End of -90ties integration Today! 2001-> LTE US is the leading smartphone market
  • 4. Qualify and Differentiate HSPA+
  • 5. XPERIA™ PLAY – An Ever-growing Ecosystem PlayStation™ Certified broadened within Xperia portfolio
  • 6. The Smartphone will be in the centre…More capable than most devices…. PS3 Android OS + Billions of connected devices
  • 7. Rapid changes PAST NOW FUTURE Mobile Telephony Mobile Internet Mobile Society Unite, consumer want Universal 2.5G 3G LTE/WiFi Cloud will access Stick and Clam Tablets/Touch Interact with anything Talk & Text Internet on the go Internet of things Operators Internet players Cross industry Local content Streaming content Contextual content Camera, MP3 player Internet devices Wallet, IDs, Keys, tickets
  • 8. An exponential developmentIllustrative Cloud and WEB Processing enablers Power Memory / Higher Storage Bitrates & Lower Latency Open OS and Miniaturization External of Components Innovation
  • 9. Moving to one standard?…with 1000 times the capability…1st Generation 2nd Generation 3rd Generation 4th Generation NMT PCS Finally one standard! HSPA AMPS GSM 3G HSPA+ LTE TACS TD- TD-LTE CDMA CDMA2000 ETACS SCDMA DECT PDH WiMAX # of Frequency bands 40 ..but extreme 30 increase in 20 frequency bands 10
  • 10. Summary• The mobile world is changing quicker than other industries• Mobile devices will have leading capabilities• Sony Ericsson has an unique position Thank You!