Can smart devices save the Press?Chair: Xavier LORPHELIN, Managing Partner, Serena Capital• Ari ASSUIED, President, LeKios...
Global print circulation is declining, traffic to newspaperwebsites keep growing               Global circulation (paid da...
Global revenues are declining and not compensated by the  increase of online advertising             Global Newspaper Adve...
How smartphones are changing consumption habits                                 Top 10 Smartphone Apps                    ...
How tablets & smart devices are changing consumption habits      How often do you access these types of        news/inform...
What’s the future? Hope and glories…?  Survey on tablet users:   14% have paid for news on their tablets                 ...
Panel Questions What are the usage scenarios for news consumption on smart devices? What is the appropriate business mod...
Can smart devices save the Press?Chair: Xavier LORPHELIN, Managing Partner, Serena Capital• Ari ASSUIED, President, LeKios...
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Mr Lorphelin Smart Devices save the press ?

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Transcript of "Mr Lorphelin Smart Devices save the press ?"

  1. 1. Can smart devices save the Press?Chair: Xavier LORPHELIN, Managing Partner, Serena Capital• Ari ASSUIED, President, LeKiosque.fr• Jean-Louis CONSTANZA, Director Orange Vallée• Guillaume MONTEUX, Founder and CEO, Milibris
  2. 2. Global print circulation is declining, traffic to newspaperwebsites keep growing Global circulation (paid daily in Mil.) Aggregated US Newspaper Website Audience 600 538 540 526 518 519 October October % 500 2010 2011 growth Total Unique 105 250 112 196 +6,6% 400 Visitors (000) Total Minutes 3 238 4 129 +27,5% (mm) 300 Average Minutes 3,5 3,8 +8,6% per Visite 200 Average Visits 8,7 9,7 +11,5% per Visitors 100 Source: comScore 0 2005 2007 2008 2009 2010Source: 2011, WAN-IFRA  Engagement is a challenge on the web: Print Digital North America: - 17% between 2006 - 2010 Minutes per visit 25 4 Western Europe: - 12% between 2006 - 2010 Pages per visit 40 11,4 2
  3. 3. Global revenues are declining and not compensated by the increase of online advertising Global Newspaper Advertising (in Bil. US$) Newspaper US market Newspaper US advertising140 127 127 50 000 120120 99 97 95 40 000100 94 93 millions USD 80 30 000 60 Online 20 000 40 Print 20 10 000 0 2006 2007 2008 2009 2010 2011 2012 2013 0 Source: 2011, WAN-IFRA 2003 2004 2005 2006 2007 2008 2009 2010 Zenith Optimedia Source : Newspaper Association of America  Global advertising revenues: - 23% between 2006 – 2010  Decline of classified revenues: - 16% in 2007,  North America: - 41% between 2006 – 2010 - 29% in 2008, - 38% in 2009  Western Europe: - 20% between 2006 – 2010  Online advertising: 11% of total advertising (2010)  Advertising : 80% of total newspaper revenues 3
  4. 4. How smartphones are changing consumption habits Top 10 Smartphone Apps Top 10 Smartphone Apps Categories - US Categories - Japan Restaurant Information 12,7% Photo or Video Sharing Services 14,4% Digital Books/Magazine 13,0% Sports Information 15,9%Photo or video sharing service 14,8% Stock Quotes or Financial News 17,5% Bank Accounts 14,9% Entertainment News 18,3% Sports Information 15,5% Traffic Reports 20,2% Search 19,3% Social Networking 21,1% News 19,8% News 25,7% Maps 33,6% Search 27,3% Social Networking 38,7% Maps 35,7% Weather 41,2% Weather 41,7% 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 0,0% 10,0% 20,0% 30,0% 40,0% 50,0%  Smartphone users in the US and Japan rely more and more on their mobile phones to access news and information  In August 2011, 7.7% of total traffic going to newspaper websites came from mobile devices (source: comScore) 4
  5. 5. How tablets & smart devices are changing consumption habits How often do you access these types of news/information on your tablet? At least almost once in every day the past in the past month month World, national or 58% 22% local news Sports content 54% 22% Entertainment/ music/ celebrity 54% 20% news Financial news 52% 18% Technology news 49% 16% Source: comScore Source: comScore Tablet Advisor, US,  Tablet traffic peaks between 8pm and midnight September 2011  Mobile overtakes computer for at-home browsing Tablet users are heavy news consumers: Nearly 1 in 4 consume news daily 5
  6. 6. What’s the future? Hope and glories…?  Survey on tablet users: 14% have paid for news on their tablets  Revenues for newspaper publishers from online 86% have not advertising and digital subscriptions: (Source: Pew Research Center, The Tablet Revolution and 8.2 B$ in 2011 15.7 B$ in 2015 What it Means for the Future of News)  Total revenues for global newspaper publishers: 126.5 B$ in 2011 130.1 B$ in 2015  By 2015, the installed base of smartphones, tablets and eReaders will reach 2.8 billion. By comparison, the total daily readership of all the world’s newspapers in 2015 will be around 1.8 billion. Source: Generator Research Newspapers & the Internet (2011 to 2015) 6
  7. 7. Panel Questions What are the usage scenarios for news consumption on smart devices? What is the appropriate business model: (targeted)advertising, subscription, bundles…? What kind of newspaper and magazine content: real-time news, premiumcontent, multi-directional or linear…? What is the right format to package newspaper content on smart devices:PDF or rich media (ex: The Daily)? How smart device users can access news?  apps vs. browser  appstore (Amazon, Apple, Google, Microsoft) vs. digital newsstand (LeKiosque.fr, Zinio, Orange)…?  smartphone vs. tablet vs. eReader? Why smart devices can be an opportunity for newspaper and magazinepublishers? 7
  8. 8. Can smart devices save the Press?Chair: Xavier LORPHELIN, Managing Partner, Serena Capital• Ari ASSUIED, President, LeKiosque.fr• Jean-Louis CONSTANZA, Director Orange Vallée• Guillaume MONTEUX, Founder and CEO, Milibris

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