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The development of OTT (over-the-top) services has left American cable operators facing the threat of mass cancellations of premium TV subscriptions. If the number of cable TV subscribers is indeed diminishing in the United States, it would appear to be due more to competition from other networks than as a direct consequence of Netflix’s undeniable success. And at a time when OTT offerings are becoming increasingly available to European consumers too, what steps are being taken on both sides of the Atlantic to adapt to the significant surge in these new services?
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