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The Rise of OTT Professional Video
Technical motivation
Dave Robinson
20th November 2013

1
COPYRIGHT © 2013 ALCATEL-LUCEN...
Sarah change my bedtime

“
2
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
PayTV / OTT hybrid
Rival Catch-up TV integrated into STB

Sky content on any device – no STB

Add value to the SKY brand
3...
Access bandwidths sufficient
20% > 10Mbps

1HD or 2 SD

Source Akamai SOTI Q2 13

• Unmanaged Networks Sufficient
• Broadb...
Compelling Experience
DLNA CVP2

Excellent content
• Technology does not sell

DMR (Connected TV)

Play

Improved Content ...
HTTP Adaptive Streaming
• HTTP Adaptive Streaming (HAS) adapts to available bandwidth
• Truly OTT Solution
• Reliable – us...
H.265 – the hope for the future
• New video codec HEVC (H.265)
• Standardised Jan 2013
• Aim to half the bit rate for same...
8
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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The Rise of OTT Professional Video, Technical motivation - Dave ROBINSON - DigiWorld Summit 2013 - Executive seminar - Video cord cutting

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Dave Robinson, Chief Video Architect, Alcatel-Lucent

DAVE ROBINSON is a technology strategist in Alcatel-Lucent’s Network and Platform Division with particular interest in video.

He has worked for several organizations including Digital Equipment Corporation and Oracle before joining Alcatel-Lucent to work on IPTV and Internet TV solutions.

He has long standing interest in measuring and improving end user QoE with IPTV and OTT video entertainment systems. This includes the practical application of caching, recommendations engines, and adaptive streaming enable improved end user experience.

Currently he is investigating ways to optimise delivery of HTTP Adaptive Streaming video over the Internet. Dave has a B.Sc. and a Ph.D., both from Imperial College in London.

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  • SofieGrabol (aka Sarah Lund) changed my bedtime routine. Rather BBC iPlayer on iPad did. Having heard much about ‘The Killing’ I decided to watch series 3. For personal reasons, I missed the first 4 episodes (2 weekends) but was able to catchup late Sunday night.
  • Sky showing the way. Having growth stop at 10M Satellite PayTV subs they are looking at other ways to keep customers (10% churn) and reach out to others not interested / afford Sky service. From STB able to get catchupTV including rivals services. Sky also making their strong catelogue available to non-subscribers on a non-contract basis. Also available on iPad and PC.
  • Two forcesUser demandTechnology making available at minimal cost
  • Transcript of "The Rise of OTT Professional Video, Technical motivation - Dave ROBINSON - DigiWorld Summit 2013 - Executive seminar - Video cord cutting "

    1. 1. The Rise of OTT Professional Video Technical motivation Dave Robinson 20th November 2013 1 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    2. 2. Sarah change my bedtime “ 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    3. 3. PayTV / OTT hybrid Rival Catch-up TV integrated into STB Sky content on any device – no STB Add value to the SKY brand 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    4. 4. Access bandwidths sufficient 20% > 10Mbps 1HD or 2 SD Source Akamai SOTI Q2 13 • Unmanaged Networks Sufficient • Broadband speeds have increased • 20% >10Mbps sufficient for 1 HD or 2 SD video • 60% > 4Mbps sufficient for 1 SD video • Expect 40Mbps to be common in 2-3 years • VDSL / Vectoring increase use of copper=> 4xHD streams + plenty left for web surfing • Fibre / Cable >100Mbps • CDNs • Operator based and global • Bring content closer to the end user 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 60% > 4Mbps 1 SD video
    5. 5. Compelling Experience DLNA CVP2 Excellent content • Technology does not sell DMR (Connected TV) Play Improved Content Discovery • Recommendations Select 4 • Search DTCP-IP Source DMS RUI Server Metadata Plugin Cache CDN DA 2 • Social media Great UIs 3 5 1 DMC (iPad) EPG Browse Metadata CMS • Native apps • HTML 5 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    6. 6. HTTP Adaptive Streaming • HTTP Adaptive Streaming (HAS) adapts to available bandwidth • Truly OTT Solution • Reliable – uses TCP • Goes through firewalls • Reuses web technology • Standardised –MPEG DASH 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    7. 7. H.265 – the hope for the future • New video codec HEVC (H.265) • Standardised Jan 2013 • Aim to half the bit rate for same quality • HD / 4Mbps, SD / 1.5Mbps, iPad / 0.5 Mbps • Increased reach / Quality 2012 • Some devices already support H.265 in S/W • Qualcomm, Marvell, STi, and Broadcom have H/W • Piecemeal rollout with new clients 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2014 2015 PC • Availability 2013 100% 100% 100% 100% Smartphone 91% 95% 100% 100% Tablet 85% 92% 100% 100% Digital TV 0% 0% 20% 45% Source: Multimedia Research Group 2012
    8. 8. 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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