Future of CDN - Next 10 Years - Ahmet Ozalp, Akamai Technologies - DigiWorld Summit 2013 - Future Internet Networks Executive Seminar

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Ahmet Ozalp is the VP of International Products and Strategy for the Media (Sola) Division of Akamai. In this role Ozalp leads the product management and strategy initiatives for Akamai’s video, …

Ahmet Ozalp is the VP of International Products and Strategy for the Media (Sola) Division of Akamai. In this role Ozalp leads the product management and strategy initiatives for Akamai’s video, software and application delivery, storage and analytics products in EMEA and Asia Pacific regions. He also leads and supports key partnership initiatives with major Telecommunications companies in the region.

Prior to Akamai, Ozalp was the CEO of Telenity, a global provider of mobile advertising and social network solutions. Prior to Telenity, Ozalp was a Partner at Atlas Venture, where he led investments in digital media, mobile and online advertising. While at Atlas, Ozalp was the lead investor and board member of Extend Media (acquired by CSCO) and also had board level involvement with Ellacoya Networks (acquired by Arbor Networks), Isilon (IPO, Nasdaq:ISLN) and Gotuit Media.

Before joining Atlas, Ozalp held executive positions in marketing and product management at Narad Networks (acquired by Nasdaq:CIEN) and was also part of the founding team of Newnet, a telecom software startup acquired by ADC (Tyco Electronics). In the early part of his career, Ozalp was also a management consultant with Bain & Company’s technology and media practice.

Ozalp holds an MBA from the Wharton School of University of Pennsylvania, an MS in EE from Columbia University and two US patents.

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  • But even 100Tbps is tiny compared to where we are headed.
  • Role of device migration will impact delivery and change how content moves around the internetPre positioningSmart Router
  • The impact of drivers, restraints and opportunities are also depending on time. Some factors may have high impact on CDN market in short-term but with the pass of time impact may get reduced. Impact analysis of DRO’s are done for three time-period; Short-term (6-12m), Mid-term (12-24m) and Long-term (24-36m). New Entrants=AMZN, AZURE

Transcript

  • 1. Monthly Products Webcast Future of CDN – Next 10 Years DigiWorld Summit 2013 Ahmet Ozalp, VP Products and Strategy, International Markets Montpellier, Nov 20th, 2013 Akamai Confidential
  • 2. Brief History of CDN Traditional webhosting, Storage Traditional Server Hosting 1990s Static & Dynamic Content Analytics, AB R, Mobile Mass Adoption, Multiple Devices 1st Gen 2nd Gen 3rd Gen 4th Gen 1999 2005 2008 2014 Edge Delivery Intelligent Routing, Replication Akamai Confidential VoD, Live Streaming, Global Cloud, P2P, Origin Storage Faster ForwardTM Transcoding, multi format, explo sion in devices Quality, Sc ale, VAS ©2012 Akamai
  • 3. THE INTERNET HAS COME A LONG WAY… Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. …BUT WE’RE REALLY Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 4. EVERYONE AND EVERYTHING IS GETTING CONNECTED Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 5. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 6. Video as the killer App and driver for traffic Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Source: Cisco Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 7. Prediction #1 Traffic will grow exponentially! CDNs will carry more and more of it! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 8. Consumer Internet Traffic % of Video Traffic CDN enabled = 65% 300 % of Video Traffic CDN enabled = 53% tbps (ave) 250 51% 200 150 100 34% 50 0 2012 2017 All Consumer Internet CDN Enabled Source: Cisco Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 9. 2022… 1600 80%+ 1400 tbps (ave) 1200 1000 800 600 400 51% 34% 200 0 2012 2017 All Consumer Internet 2022 CDN Enabled Source: Cisco, Akamai Analysis Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 10. Let’s do the math… 100MB Primetime Viewers Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. x 10 Mbps ~1,000 Tbps Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 11. Prediction #2 Connected devices will drive complexity Mobile apps, OS and gaming downloads will cause“spikes” Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 12. Connected Device Landscape Frequently “on” or available Smart Router & DVR 400M 30-60M 1.5 - 2B Smart TVs Frequently “off” or not available Resource Availability 2.2B Media Boxes 3.1B Home Consoles Tablet & PC Smart Phones Least functionality (Processing, Memory , Storage) Akamai Confidential 400-600M Device Functionality Faster ForwardTM Most functionality (Processing, Memory , Storage) ©2012 Akamai
  • 13. Major events stress the Network 9/18/13 6/10/13 8/19/12 10/12/11 6/23/10 Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 14. Complexity Short to Mid-term  Diverse standards and practices for video encoding and packaging, DRM Long-term  Standardization around MPEG-DASH, one or two DRM and encoding models Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 15. Prediction #3 CDN Architectures will evolve! Content will move closer to the Edge! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 16. Internet is Complex 12,000 networks connected by peering points (Cloud) Datacenters End-Users X X Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 17. Closer to the Edge… (Cloud) Datacenters End-Users X CDN Server Akamai Confidential X Faster ForwardTM ©2012 Akamai
  • 18. Prediction #4 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Innovation and scale will drive success! Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 19. Technology Innovation Optimized TCP HTTP/UDP Acceleration Multicast Delivery Intelligent PrePositioning Peer Assisted Delivery Cache Server Side Akamai Confidential Client Side Faster ForwardTM ©2012 Akamai
  • 20. Prediction #5 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. CDNs will be trusted partners for value added services Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 21. Value Added Services  Video Workflow Acquire Prepare/ Protect Publish Deliver Consume Analyze  Advanced Web Acceleration  Security Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 22. Prediction #6 CDNs and Telcos will cooperate closely! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Solo players will lose! Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 23. Prediction #7 Content deliver echo system will grow to include new categories! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 24. CDN echo system will grow Fast Time to Market Application Developer Carrier/MSO Device Manufacturer OS Developer Chip Manufacturer Broad Impacts Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 25. Prediction #8 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. OTT video quality will meet and exceed broadcast level! Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 26. CDN Video Quality  High capacity, multi-protocol CDNs  Sophisticated encoding and transcoding technologies  3D, 4K, 8K, multi-camera angles, second screen, social media, companion content Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 27. Prediction #9 Pricing will get more sophisticated! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 28. CDN Pricing  Content and use case specific pricing  Geo-based pricing  Tiered Pricing (QoS) Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 29. Prediction #10 CDN services will become more and more cost effective! CDN will be an enabler of business innovation! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 30. CDN Cost as % of Revenue 25% 20% Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 15% 10% 5% < 1% 0% % of revenue 2008 Akamai Confidential 2013 Faster ForwardTM 2017 ©2012 Akamai
  • 31. Prediction #11 CDN Market will have a healthy growth! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 32. Market Summary Drivers Short Term Mid Term Long Term Short Term Increased Consumption Mid Long Term Term Ever-growing Traffic More Content Online Higher Bitrates Broadband Penetration Online Video Growth Larger File Sizes Short Term Mid Term Long Term Broadcast IPTV Pricing Pressure Opportunity Connected Device Growth Workflow/VAS DIY and Internal CDNs Evolution of Video Formats Online New Entrants Restraints HIGH MEDIUM LOW Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 33. All segmetns of CDN echo system will win! The biggest winners will be the customers and consumers! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai
  • 34. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Thank you! Akamai Confidential Faster ForwardTM ©2012 Akamai