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Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
Social media professionals payscale - India
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Social media professionals payscale - India

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We conducted a survey amongst social media professionals in India to understand the payscale in this industry. The presentation gives you the results of that survey.

We conducted a survey amongst social media professionals in India to understand the payscale in this industry. The presentation gives you the results of that survey.

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  • 1. Social Media Professionals Payscale in India Survey by DigiWhirl May, 2011Contact:www.digiwhirl.cominfo@digiwhirl.com+91-9004350022
  • 2. We came across conversations onsocial networks around salary forsocial media jobs.We were getting varied views and INRnumbers from people in the industry! $$We thought, why not find out! …Thanks to all the social media folkwho took the survey, we now get anidea of the earnings scenario inIndia!
  • 3. Participation• We collected over 100 entries• The survey was largely passed to social media professionals via direct messages on Linkedin and Twitter hence assuring quality and authenticity
  • 4. Average Payscale 70000 60000 50000 40000INR 30000 20000 10000 0 5.5 0.5 1.5 2.5 3.5 4.5 6.5 Years
  • 5. • High earnings seem possible from the very beginning of the social media career, this is mostly because a lot of professionals have previous work experience of many years in another field – as can be seen in subsequent slides• There seem to be a few freak deviances where people after many years have a very low pay• Overall, social media seems to be a fairly lucrative career option in India
  • 6. Previous Work Experience • 56% have previously worked in another field • Most are experienced in traditional marketing & sales channels
  • 7. Facts & Stats• 7.6% participants work on a part time basis while the rest are full time• 17 (16%) participants are business owners• 55% of the participants have complimentary skills, 24% are into SEO – Search Engine Optimization
  • 8. Complimentary Skills Skilled Other 4.56% Coding + App 9.52% Dev Graphic Design 12.38% SEO 24.76% Content Writing 8.5% 0 5 10 15 20 25 30 No. of PeopleTotal set: 105 people
  • 9. Education Qualifications – Does it matter?Data Set: 49 – postgraduates 52 – graduates 4 – undergraduatesAn overall healthier payscale can be seen forpost grads. It can be accounted by,  Having more years of work experience  Asking a higher salary (this can be seen from the dips in the comparison chart in the next slide – they are less steep for post grads)
  • 10. Comparison Payscale graphsGraduates Post Graduates70000 7000060000 6000050000 5000040000 4000030000 3000020000 2000010000 10000 0 0 3.5 0.5 1.5 2.5 3.5 6.5 0.5 1.5 2.5 4.5 6.5
  • 11. TeamWork 40 67% workindividually or 30in small teams 20managing lessthan 5 people 10 0 No team <5 5 to 10 10 to 15 15+
  • 12. All participants use Facebook, Twitter & Linkedin personallyOther choices for social media platforms are Plaxo, Orkut, Myspace and Blogs
  • 13. If you like this surveydo share it with othersWe would like to readyour feedback to us and answer any queries 
  • 14. Thank You! For more: www.digiwhirl.comPic Source
  • 15. We help brands socialize!Contact:www.digiwhirl.cominfo@digiwhirl.com+91-9004350022

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