Internet Penetration in India 2009 - 2010

Internet Penetration in India 2009 – 2010
Gleanings from a research report released by eTech group of IMRB International and IAMAI

Survey conducted across...
31 cities in India
19,000 households and 68,000 individuals
100 SME's
500 cyber cafes

An active user is one who accesses the internet at least once a month.
The numbers are in millions

Geographical Distribution Small town usage greater than Metro usage!
Due to,
mobiles
e-kiosks
affordable internet plans
Cyber cafes

Social-Economic Classifications: SEC are decided on the basis of education and occupation of chief wage earner. There are 8 categories: A1, A2, B1, B2, C, D, E1 & E2

SECwise Distribution

Internet Usage for low SEC zones still a challenge!

Agewise Distribution Young Men and College Students dominate the Spectrum!

These youth drive the Internet usage. They use it mainly for Education and Entertainment

Access Points

Cyber Cafe leading access point. Most Cyber Cafes still have old, outdated softwares. Thus large number of users unaware of alternative browsing and computer operating technology!

Usage at offices increasing! Offices now have email customer service, websites and even social media presence on Facebook, Twitter etc..

Frequency of Usage

Major chunk of Users access Internet atleast few times a week

Download the entire survey!
via @digitalvidya

Thank You!
http://www.digiwhirl.com

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Internet Penetration in India 2009 - 2010

by DigiWhirl on Apr 11, 2010

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Internet Penetration in India 2009 - 2010 — Presentation Transcript