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Internet Penetration in India 2009 - 2010
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Internet Penetration in India 2009 - 2010

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Summary of the I-Cube report by IAMAI and IMRB Internation. Interesting statistics for Internet usage in India. ...

Summary of the I-Cube report by IAMAI and IMRB Internation. Interesting statistics for Internet usage in India.
It gives an idea of the average Internet user his Age, Socio-Economic zone, access point etc...

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Internet Penetration in India 2009 - 2010 Presentation Transcript

  • 1. Internet Penetration in India 2009 – 2010
    • Gleanings from a research report released by eTech group of IMRB International and IAMAI
  • 2. Survey conducted across...
    • 31 cities in India
    • 19,000 households and 68,000 individuals
    • 100 SME's
    • 500 cyber cafes
  • 3.
    • An active user is one who accesses the internet at least once a month.
    • The numbers are in millions
  • 4. Geographical Distribution Small town usage greater than Metro usage!
    • Due to,
    • mobiles
    • e-kiosks
    • affordable internet plans
    • Cyber cafes
  • 5. Social-Economic Classifications: SEC are decided on the basis of education and occupation of chief wage earner. There are 8 categories: A1, A2, B1, B2, C, D, E1 & E2
  • 6. SECwise Distribution
  • 7. Internet Usage for low SEC zones still a challenge!
  • 8. Agewise Distribution Young Men and College Students dominate the Spectrum!
  • 9. These youth drive the Internet usage. They use it mainly for Education and Entertainment
  • 10. Access Points
  • 11. Cyber Cafe leading access point. Most Cyber Cafes still have old, outdated softwares. Thus large number of users unaware of alternative browsing and computer operating technology!
  • 12. Usage at offices increasing! Offices now have email customer service, websites and even social media presence on Facebook, Twitter etc..
  • 13. Frequency of Usage
  • 14. Major chunk of Users access Internet atleast few times a week
  • 15. Download the entire survey!
    • via @digitalvidya
  • 16. Thank You!
    • http://www.digiwhirl.com