Inkfruit – online tee brand

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A case-study of our work with Inkfruit. Inkfruit is a B2C brand selling youth-centric t-shirts in India. Their community consists mainly of anyone and everyone who loves t-shirts with snazzy graphic designs.

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Inkfruit – online tee brand

  1. 1. Inkfruit – Online Tee Brand DigiWhirl Client Case-StudyContact:www.digiwhirl.cominfo@digiwhirl.com+91-9004350022
  2. 2. Company Overview• Inkfruit is a youth centric website, they print and sell t-shirts crowdsourced from the community• Their target audience is everyone that likes tees, mostly the young Indians
  3. 3. Strategy Aspects ONLINE ACTIVITY Community Engagement Increase engagementOBJECTIVE with fans FACEBOOK PAGE Content & ContestsFOCUS by Community ManagerMETRIC Active Users & Interactions
  4. 4. Facebook Fan Page Management• We outlined a content strategy that would appeal to the young audience• The strategy was further refined based on their interactions and responses
  5. 5. In 2 months we saw a clear jumpin fan interactions and active users
  6. 6. While fan base grew organicallythe active users grew 4x times RISE IN ENGAGEMENT
  7. 7. Thank You! For more: www.digiwhirl.comPic Source
  8. 8. We help brands socialize!Contact:www.digiwhirl.cominfo@digiwhirl.com+91-9004350022

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