Alex Banks A audiência brasileira em 2010

April 2011The 2010 Digital Year in Review: Brazil © comScore, Inc. Proprietary and Confidential. 1

comScore is a Global Leader in Measuring the Digital WorldNASDAQ SCORClients 1,600+ worldwideEmployees 1,000+Headquarters Reston, VA 170+ countries under measurement;Global Coverage 43 markets reportedLocal Presence 30+ locations in 21 countries § © comScore, Inc. Proprietary and Confidential. 2 V0910

Global Coverage, Local PresencecomScore Locations © comScore, Inc. Proprietary and Confidential. 3 V0910

comScore Leverages Rich Panel Data to Deliver Unique and Broad DigitalBusiness Analytics 2 Million Person Panel The Only Global Measurement 360°View of Person Behavior of Audience and E-commerce 170+ Countries Under Measurement 43 Markets Reported © comScore, Inc. Proprietary and Confidential. 4 V0910

§ The Internet Audience Worldwide © comScore, Inc. Proprietary and Confidential. 5

Latin America Continues Audience Growth§ Growth is flat in North America, European Worldwide Online Population in Millions growth mostly driven by Russia (15+, Home & Work)§ Growth in LatAm expected to continue on the +8% back of increased residential broadband 1,324 1,222 penetration region-wide§ Growth in Brazil likely to also continue as more people move from shared-access environment to home & work use December 2009 December 2010 +6% Dec 2009 534.0 Dec 2010 505.7 +8% 336.4 361.7 +3% +32% +15% 198.4 204.0 85.2 112.5 96.6 111.4 Asia Pacific Europe North America Middle East - Latin America Africa © comScore, Inc. Proprietary and Confidential. 6 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010

China Surges Past the US Internet Users Age 15+ (MM) Online from Work or Home While US user growth has remained flat over the past year, China, Russia, and Brazil have experienced impressive growth rates of 23%, 23% and 20%, respectively. © comScore, Inc. Proprietary and Confidential. 7 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010

In Terms of Reach Worldwide, the Photos Category is Growing Fastest Key Categories Reach of WW Population, 2009 vs 2010 85% 53% Search/Navigation Growth: +5% Photos +24% 81% 43% 70% 51% Social Networking +4% Games +3% 68% 50% 68% 50% +4% Blogs ---Directories/Resources 66% 50% 67% 46% Multimedia +6% Business/Finance +1% 63% 45% 64% Instant 35% Retail +3% -15% 62% Messengers 41% 63% 33% e-mail -4% TV +2% 66% 32% 60% 32% News/Information +1% Sports -4% 59% 33% 58% 31% Community +4% Auctions -7% 56% 34% 57% 30% Downloads +11% Travel +4% 51% 29% 53% 29% 2010 Technology -2% Education -5% 54% 30% 2009 © comScore, Inc. Proprietary and Confidential. 8 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010

Social Networking the Biggest Gainer in terms of Share of Time Spent Online.Instant Messengers and Email Lost Share Key Categories: Share of Time Spent Online WW Population, 2009 vs 2010 3.1% 2.6% Search/Navigation Photos 3.0% 0.7% 16.0% 3.8% Social Networking Games 11.9% 3.9% 2.2% 0.9% Directories/Resources Blogs 1.9% 0.8% 6.2% 1.5% Multimedia Business/Finance 5.7% 1.6% 3.5% Instant 9.2% Retail 3.1% Messengers 12.2% 6.6% 0.6% e-mail TV 7.2% 0.5% 2.4% 1.2% News/Information Sports 2.5% 1.2% 1.9% 1.6% Community Auctions 2.0% 1.7% 0.8% 0.5% Downloads Travel 0.8% 0.5% 0.6% 0.7% 2010 Share Technology Education 0.6% 0.7% 2009 Share © comScore, Inc. Proprietary and Confidential. 9 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010

Mobile On Track to Eclipse the Desktop Number of Global Users (Millions) 12 10 8 6 4 2 0 § Source: Morgan Stanley Research © comScore, Inc. Proprietary and Confidential. 10

§ The Internet Audience in Brazil © comScore, Inc. Proprietary and Confidential. 11

The Size and Engagement of the Brazilian Internet Audience§ Brazil has the largest online population in Latin America – 45.1 million is currently the comScore estimate of 6+, home & work – Extended universe estimate is 77.3 million, larger than the total populations of France and the UK (66 and 62 million, respectively)§ The average Internet user in Brazil clocks 24.3 hours of usage per month Internet Users (Millions) in Total Hours Online per Latin America Visitor in Latin America WW Avg: 22.4 Brazil 40.0 Brazil 24.3 Mexico 17.8 Mexico 24.1 Argentina 12.8 Argentina 25.0 Colombia 12.3 Colombia 20.1 Chile 7.3 Chile 22.8 Peru 3.8 Peru 24.7 Venezuela 2.9 Venezuela 19.8 Puerto Rico 1.2 Puerto Rico 17.1 © comScore, Inc. Proprietary and Confidential. 12 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010

Online Audience Sizes in Latin America, 15+ Home & Work § Brazil continues to show terrific audience growth: 20% from December 2009 to December 2010 40.0 Online Population Sizes (MM) Latin America 33.3 17.8 14.8 12.5 12.8 12.3 9.8 6.7 7.3 3.8 2.2 2.9 1.1 1.2 Brazil Mexico Argentina Colombia Chile Peru Venezuela Puerto Rico 2009 2010 © comScore, Inc. Proprietary and Confidential. 13 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 to December 2010

Brazilian Internet Population Growth & Consumption§ Total Visits peaked in October for the presidential elections and remained high moving into November Brazilian Internet Population Size and Total Internet Visits45.0 2,155 2,113 2,153 2,132 2,210 2,176 2,199 2,253 2,252 2,163 2,50040.0 1,966 1,978 1,848 2,00035.030.025.0 1,50020.0 36.4 37.0 37.5 38.1 38.7 39.3 40.0 1,000 33.3 33.8 34.2 34.8 35.3 35.915.010.0 500 5.0 0.0 - Unique Visitors (MM) Visits (MM) © comScore, Inc. Proprietary and Confidential. 14 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 to December 2010

Comparing Brazil to Other Countries Outside Latin America§ The 15+ Home and Work Internet population in Brazil is similar in size to the Internet populations in India and the U.K.§ Internet users in Brazil spend a similar amount of time online as users in France and South Korea but significantly more time than those in India and Italy Internet Users (Millions) Total Online Hours per Visitor France 41.9 France 25.7 India 41.6 India 12.1 Brazil 40.0 Brazil 24.3 United Kingdom 38.6 United Kingdom 30.6 South Korea 30.2 South Korea 27.8 Canada 23.0 Canada 44.9 Italy 22.7 Italy 16.0 © comScore, Inc. Proprietary and Confidential. 15 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010

Brazilian Online Population Skews Young§ Internet users in Brazil skew slightly young: 63% of the Internet audience in Brazil is between 15 and 35 years old§ In comparison, only 53% of the global online population is in the same age group Composition of Internet Audience 15+ Brazil 29.0% 33.7% 21.2% 10.7% 5.3% Latin America 33.6% 28.6% 20.0% 11.3% 6.6% Worldwide 26.8% 26.0% 21.6% 14.2% 11.4% 15-24 25-34 35-44 45-54 55+ © comScore, Inc. Proprietary and Confidential. 16 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010

However, it is “Less Young” than it was in 2009§ We are seeing a slight shift in the composition of the Brazilian audience: proportionally more users in older age groups§ Typical of a developing Internet market Composition of Brazilian Internet Audience 15+ 2009 vs 2010 Dec-09 31% 34% 21% 9% 5% Dec-10 29% 34% 21% 11% 5% 15-24 25-34 35-44 45-54 55+ © comScore, Inc. Proprietary and Confidential. 17 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010

Brazilian Online Audience – A Closer Look at Male & FemaleMalesFemales § Source: comScore Media Metrix, © comScore, Inc. Proprietary and Confidential. 18 October 2010

A Look at National & Regional Online Audiences § Source: comScore Media Metrix, © comScore, Inc. Proprietary and Confidential. 19 October 2010

Regional Internet Population Distribution and Average Usage§ Brazilian Internet population is overwhelmingly in Southeast; heaviest usage in Northeast and the South BR Region: North 2% of Online Population Average 22.3 hours online BR Region: Northeast 11% of Online Population Average 26.3 hours online BR Region: Center-west 6% of Online Population Average 23.9 hours online BR Region: Southeast 68% of Online Population BR Region: South Average 23.7 hours online 13% of Online Population Average 25.9 hours online © comScore, Inc. Proprietary and Confidential. 20 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010

Brazil vs WW Reach of Key Categories Reach of Key Categories 86% 59% Search/Navigation Index: 101 Downloads 104 85% 57% 85% 53% Social Networking 121 Games 104 70% 51% 75% News/Information 59% e-mail 120 97 63% 60% 71% 43% Blogs 142 Photos 81 50% 53% 71% 41% Instant Messengers 204 Business/Finance 91 35% 46% 70% 40% Retail 109 Education 138 64% 29% 68% 40% Multimedia 102 Sports 126 67% 32% 64% 33% 94 TV 101Directories/Resources 68% 33% 60% 25% Community 103 Travel 85 58% 30% 60% 22% Brazil Technology 113 Automotive 90 53% 24% Worldwide © comScore, Inc. Proprietary and Confidential. 21 Brazilian and Global Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010

South Region vs Brazil - Key Categories Reach of Key Categories South Nation-wide © comScore, Inc. Proprietary and Confidential. 22 Brazilian nternet Audience 6+ accessing Internet from Home or Work Source: comScore Media Metrix, Feb 2011

Growth in Reach of Almost All Major Online Categories in Brazil Key Categories Reach of Brazilian Population, 2009 vs 2010 86% 59% Search/Navigation Growth: +7% Downloads +2% 80% 58% 85% 59% Social Networking +10% News/Information --- 78% 59% 75% 53% e-mail +5% Games +1% 72% 53% 71% 43% Blogs +9% Photos +17% 65% 37% 71% 41% Instant Messengers +5% Business/Finance +5% 67% 40% 70% -4% 40% Retail +9% Education 64% 41% 68% 40% Multimedia +9% Sports +1% 63% 39% 64% 33% +3% TV +2%Directories/Resources 62% 32% 60% 25% Community +5% Travel +14% 57% 22% 60% 22% 2010 Technology +7% Automotive -1% 56% 22% 2009 © comScore, Inc. Proprietary and Confidential. 23 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010

2010 was a Breakthrough Year for Online Banking§ Overall category growth of 25% from Dec 2009 to Dec 2010§ Led by very impressive audience growth seen by Itau.com.br and Banco do Brasil which each saw more than 50% growth in UVs § comScore World Metrix 2010 © comScore, Inc. Proprietary and Confidential. 24

So, Who Were the Drivers of this Growth?§ While the category’s audience was split relatively evenly across men (52%) and women (48%) in December 2010…§ Persons under the age of 35 consumed 54% of the overall pages (in Dec 2009 the under 35 segment was responsible for 59%) § Brazilian Internet Audience 15+ © comScore, Inc. Proprietary and Confidential. 25 accessing Internet from Home or

Group-buying Sites Showed Impressive Growth in Late 2010 Groupon in USA during 2010 § Group-buying sites have taken off in Brazil and, based on what has been seen in the USA, are set to continue their growth in 2011. § Three major players in the space saw close to or more than 50% growth in unique visitors from August to October § comScore World Metrix 2010 © comScore, Inc. Proprietary and Confidential. 26

Retail Continues to Grow in Brazil Retail Sites§ Seven out of ten web users in Brazil % Reach visited a Retail site in December, a rate that is the highest in the region WW 63.9%§ Significant upside still remains, as Asia Pacific 54.2% Brazilians become more comfortable Europe 72.8% with shopping and buying online North America 85.5% Latin America 62.1% Retail Sites Brazil 69.6% Growth Mexico 59.3% +9% +3% Argentina 62.7% 69.6% 63.8% 61.8% 63.9% Colombia 51.6% Chile 58.1% Peru 57.8% Venezuela 60.3% Brazil Worldwide Puerto Rico 60.6% 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 27 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), Dec 2009 & December 2010

Top Sites: Retail§ Mercado Libre leads the retail category in reach, but Lojas Americanas and BuscaPe are only a few percentage points behind§ In terms of time spent, comparison shopping sites lag behind a little§ Brazilian sites clearly dominate the Top Ten Top Retail Sites: Brazil % Reach MercadoLibre 29.9 MercadoLibre 22.3 Lojas Americanas 26.7 Lojas Americanas 12.6 BuscaPe.com Inc. 21.6 BuscaPe.com Inc. 4.6 UOL Shopping 13.4 UOL Shopping 2.2 NETSHOES.COM.BR 9.5 NETSHOES.COM.BR 9.7 PONTOFRIO.COM.BR 7.6 PONTOFRIO.COM.BR 10.0 CASASBAHIA.COM.BR 7.3 CASASBAHIA.COM.BR 10.2 EXTRA.COM.BR 7.1 EXTRA.COM.BR 8.5 MAGAZINELUIZA.COM.BR 7.1 MAGAZINELUIZA.COM.BR 9.1 COMPRAFACIL.COM.BR 6.0 COMPRAFACIL.COM.BR 7.0 Top Retail Sites: Brazil Average Minutes per User © comScore, Inc. Proprietary and Confidential. 28 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010

Brazilians Rate Their Local Ecommerce Sites Very Highly§ In a custom survey recently conducted by comScore, Brazilians were more likely to agree that locally-developed shopping sites were excellent or very good Share of Survey Respondents Stating that the Quality of Local Websites is Excellent/Very Good 54% 44% 38% 39% 29% 21% Brazil Mexico Argentina Chile Colombia Peru § Q4: How would you rate the quality of Local Websites when shopping online? § Base: Respondent makes Source: comScore Latin America E-Commerce Study, November 2010 © comScore, Inc. Proprietary and Confidential. 29

The World Cup’s Effect on the Sports Category§ The Sports category saw a tremendous lift from the World Cup and managed to sustain this lift very well over the 2nd half of the year§ Sports sites/channels including Lancenet.com.br, Terra Brasil Esportes & UOL Esporte saw their audiences increase in between 30%-40% from April to June © comScore, Inc. Proprietary and Confidential. 30 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), February 2009 to December 2010

Top Sites: Sports§ Rede Globo Esportes, led by Globoesporte, leads the category with 22% reach§ Usage on Rede Globo Esporte, is also heaviest, averaging 30.7 minutes/visitor§ Smaller, yet highly engaged audience seen on lancenet.com.br Top Sports Sites: Brazil % Reach Rede Globo Esportes 22.2 Rede Globo Esportes 30.7 UOL Esporte 13.3 UOL Esporte 17.6 MSN Sports International 12.1 MSN Sports International 10.6 Terra Sports 9.5 Terra Sports 17.6 LANCENET.COM.BR 4.7 LANCENET.COM.BR 23.9 Yahoo! Sports 4.7 Yahoo! Sports 5.0 GloboSat Esportes 2.8 GloboSat Esportes 5.1 ESPN 2.5 ESPN 19.8 IG Esporte 1.9 IG Esporte 5.9 Big Lead Sports By FSV 1.2 Big Lead Sports By FSV 4.2 Top Sports Sites: Brazil Average Minutes per User © comScore, Inc. Proprietary and Confidential. 31 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010

Automotive Category Continues to Develop a Strong Audience§ Category growth of 32% from December 2009 to December 2010§ Sites like Webmotors.com.br, iCarros.com.br, Vrum.com.br and meucarronovo.com.br all showed significant growth during the year § comScore World Metrix 2010 © comScore, Inc. Proprietary and Confidential. 32

The Travel Category Continues to “Take Off”§ Was one of the leaders in 2010 with 49% category growth (7.4M to 11M)§ Persons under the age of 35 consumed 56% of the overall pages (in Dec 2009 the under 35 segment was responsible for 63%) § Brazilian Internet Audience 15+ © comScore, Inc. Proprietary and Confidential. 33 accessing Internet from Home or

Social Networking in Brazil and Around the World Social Networking Sites§ The reach of the Social Networking % Reach category continues to be very high throughout Latin America WW 70.5%§ In Brazil, even with such a high reach, Asia Pacific 47.9% the category is amazingly still growing Europe 84.4% North America 89.8% Latin America 87.7% Social Networking Sites Brazil 85.3% Growth Mexico 88.8% +10% +4% Argentina 89.7% 77.9% 85.3% 67.6% 70.5% Colombia 88.6% Chile 91.7% Peru 90.9% Brazil Worldwide Venezuela 88.9% 2009 Reach 2010 Reach Puerto Rico 85.9% © comScore, Inc. Proprietary and Confidential. 34 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010

Orkut Still Leads in Social Networking, but Facebook is Catching Up § Though Orkut is still the leading Social Network in Brazil, Facebook has been growing rapidly, and could potentially catch up or overtake Orkut at some point § Brazil is certainly Orkut’s main market; even with 28% growth in Brazil, Orkut’s total global audience declined by 1% over the past year Orkut and Facebook Orkut and Facebook Brazil UV and Growth Global UV and Growth 700,000 +41% 35,000 +28% 30,000 600,000 25,000 500,000 20,000 400,000 15,000 +258% Dec-2009 300,000 10,000 Dec-2010 200,000UVouqnserti 5,000 U V o u q n s e r t i 0 100,000 -1% Orkut in Brazil FACEBOOK.COM 0 in Brazil Orkut Worldwide FACEBOOK.COM Worldwide © comScore, Inc. Proprietary and Confidential. 35 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010

A Closer Look at Facebook and Orkut Globally§ If not for Brazil, it is quite possible that Orkut would not exist in 2011§ Almost 90% of the pages consumed on Orkut are consumed in Brazil§ Brazilians, however, visit Orkut on average more often than the world visits Facebook Unique Visitors Reach Page Views Avg Visits/ Avg Mins/ (000) (millions) Visit Visit ORKUT Worldwide 52,755 4% 23,050 22.3 8.1 Brazil 31,279 78% 20,584 31.7 8.5 FACEBOO K Worldwide 662,420 50% 300,600 29.6 9.7 § Brazilian Internet Audience 15+ Brazil 12,118 30% 813 10.5 3.6 © comScore, Inc. Proprietary and Confidential. 36 accessing Internet from Home or

Less of the Facebook Audience in Brazil is Visiting Orkut§ Cross-visiting seen in December 2009 (Total Audience, 15+)§ Cross-visiting seen in December 2010 (Total Audience, 6+) § Brazilian Internet Audience, © comScore, Inc. Proprietary and Confidential. 37 accessing Internet from Home or

Brazil is a Top Twitter Market§ Brazil was a close second in the list of top Twitter markets in December. Likely as a result of presidential election buzz, Brazil was #1 in October. Top Twitter Markets by Percent Reach © comScore, Inc. Proprietary and Confidential. 39 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010

Visitation to Blogs is Very High in Brazil BlogSites News/Information Sites % Reach % Reach WW 50.0% WW 60.3% Asia Pacific 42.3% Asia Pacific 50.9% Europe 55.1% Europe 67.4% North America 55.8% North America 80.0% Latin America 62.9% Latin America 56.5% Brazil 71.1% Brazil 58.8% Mexico 60.4% Mexico 54.9% Argentina 62.3% Argentina 65.8% Colombia 55.4% Colombia 50.9% Chile 59.5% Chile 56.0% Peru 66.9% Peru 55.8% Venezuela 57.7% Venezuela 51.0% Puerto Rico 46.6% Puerto Rico 50.8% © comScore, Inc. Proprietary and Confidential. 40 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010

The Impact of the Presidential elections§ Significant increase in Total Visits to News/Info and Blogs categories seen in lead up to and during the President Election season§ Total Visits to the Internet in Brazil were highest in Oct and Nov than during any other month in 2010 © comScore, Inc. Proprietary and Confidential. 41 § comScore World Metrix 2010 –

Election-focused Sites Saw a Tremendous Lift During October§ Political coverage on both Terra and UOL increased by almost factors of 3x and 4x, respectively§ Total Visits to these two sites increased from approx. 2.8M Total Visits to each in September to 6.6M and 9.6M in October, respectively § comScore World Metrix 2010 – © comScore, Inc. Proprietary and Confidential. 42 panel-only

Elections Lifted Reach of Certain Content Categories in All Regions § comScore World Metrix 2010 © comScore, Inc. Proprietary and Confidential. 43

How the Election Was Won? % Composition Unique Visitors [P] MINHAMARINA.ORG.BR [P] DILMA13.COM.BR [P] SERRA45.COM.BRPersons: 15-24 29.7 28.6 30.1Persons: 25-34 36.8 31.4 31.6Persons: 35-44 16.2 18.3 14.8Persons: 45-54 11.2 12.9 12.2Persons: 55+ 5.0 7.5 10.1All Males 47.6 56.4 61.0All Females 52.4 43.6 39.0Region BR: Center-west 5.3 6.5 4.8Region BR: North 1.7 1.9 1.6Region BR: Northeast 16.6 19.3 16.7Region BR: South 9.1 9.7 10.1Region BR: Southeast 67.3 62.5 66.7 § comScore World Metrix, October © comScore, Inc. Proprietary and Confidential. 44 2010

Online Video in Brazil 33.5 MM Unique Viewers 84 % Percent of 15+ Internet Audience 23 % Percent of Total Population 2.6 B Total Videos 243 MM Total Hours of Video 79 Videos per Viewer 7.3 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 45 Brazilian Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, December 2010

Youtube Audience as an Online Video Benchmark§ Brazil’s unique audience to Youtube grew by more than 33% over the last year Dez/2009 Dez/2010 © comScore, Inc. Proprietary and Confidential. 46

Video and Social Networking§ Even with such drastic differences in terms of size of the audience, almost three times as many videos are being watched within Facebook than Orkut§ With video streaming showing such growth in Brazil, will this be another factor in the Facebook vs Orkut discussion over the coming years? © comScore, Inc. Proprietary and Confidential. 47 Brazilian Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, December 2010

Did You Know…§ Brazil is the 8th largest Internet audience in the UV world (15+, H&W) Mexico is 16th and Argentina Country (000) is 19th China 291,544§ The Brazilian online audience (15+, H&W) surpassed the UK in October United States 180,920§ Brazil’s online audience consumes more pages Japan 73,002 than Australia, Italy, and Taiwan combined Germany 49,336§ In terms of Total Minutes 58.2B, Brazil is 9th out of the 43 countries covered by comScore Russian Federation 46,132 – This is approximately 5.7M weeks spent online France 41,930§ Brazil consumes 3% of the world’s page views India 41,580 – the US consumes 20%, China 12% Brazil 39,966 United Kingdom 38,643 South Korea 30,205 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010 © comScore, Inc. Proprietary and Confidential. 48

Video recordings are available in English & Portuguese at comscore.com:English:http://comscore.com/index.php//Press_Events/Presentations_Whitepapers/2011/State_of_the_Internet_in_BrazilPortuguese:http://comscore.com/por/Press_Events/Presentations_Whitepapers/2011/State_of_the_Internet_in_BrazilFor questions, please contactBrazil@comscore.com © comScore, Inc. Proprietary and Confidential. 49

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Alex Banks A audiência brasileira em 2010

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Alex Banks A audiência brasileira em 2010 — Presentation Transcript