Jitka Dvorakova (CZC.cz): Od trgovine do e-trgovine in nazaj

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Jitka Dvorakova (CZC.cz): Od trgovine do e-trgovine in nazaj

  1. 1. From retail to „e-tail“ and back … more questions than answers… Jitka Dvořáková
  2. 2. 1. Amazon times and what we never wanted… - brands /manufacturers - retail chains - starting e-shops - consumers
  3. 3. 2. seems that internet would not diminish…… - brands discuss about online strategy - first direct relations - price control applies but also lobbying and protectionism - you have to protect us…. - selective distribution and product displays - exclusive models - parallel imports and scaring the consumers
  4. 4. 3. from brick-and-mortar shops to online 1. own website - cannibalization - problematic strategy and price policy 2. acquisition - separated models - mostly no synergies used
  5. 5. 4. from online to pick-up points… - no-confidence (existence, payments, return, complaints) - shippers performance - marketing and growth - services and counselling ?!?
  6. 6. 5. what drives consolidation and integration?!? E-SHOPs - expansion - doing things differently - better cost structure - balancing competition RETAIL CHAINS - to keep topline & position - market trend - competitors
  7. 7. 6. what the consumer wants?!?
  8. 8. 7. price policy – big subject !!! GEOGRAPHY & INFRASTRUCTURE - USA - China or Kazakhstan - Czechia or Austria TARGET GROUP - price vers. convenience stakeholders in a process - manufacturer /brand - retail online vers. offline - consumer
  9. 9. 8. and what will be the story end like?!?
  10. 10. 8. and what will be the story end like?!? - AMAZON - MALL - KASA - CZC - unlimited number of pick-up points?!? - integrated pick-ups ?!? - „storage cases“ ?!? - local Post Service?!? - shall we leave it to transport agencies?!?
  11. 11. thanks for your attention 

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