The use of social mediaDave Britton, Head of News and Social Media© Crown copyright Met Office
A social journey                       three years to build a community                                      Listen       ...
Managing reaction in the                       media© Crown copyright Met Office
Managing reaction in the                       media                                 George Monbiot (52,838)              ...
Using social proactively                       #greatstorm© Crown copyright Met Office
Using social proactively                       #greatstorm                       • Social content across our channels dire...
What social media can do for                       your communities and you                                               ...
www.facebook.com/metoffice                               twitter.com/metoffice                               www.youtube.c...
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SPRINT 13 Workshop 6 The use of social media Emer Coleman - GDS and Dave Britton Met Office

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SPRINT 13 Workshop 6 Introduction to social media and its use in the government environment. How the Met Office has embraced social media as a key channel to raise awareness of products and services. Emer Coleman - GDS and Dave Britton - Met Office

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  • What are people talking about?What are people saying about you?Where is your audience likely to be?Introduce yourself & say somethingBe usefulTarget influential audiencesDevelop meaningful two-way conversationsEngage with supporters and criticsCreate content that people will want to shareMaintain two-way dialogueMake a commitment with appropriate resourcesMove followers to advocates; speaking on your behalf
  • Total tweets mentioning Met Office> 5000Total reach of story on social media> 6 millionTotal direct retweets of blog post671Facebook shares394Google+1s12Linkedin shares10Blog post views26,311
  • 237 pieces of broadcast, print & online coverageBBC News, BBC Breakfast, Channel 4 News, BBC Spotlight, ITV Westcountry, Meridian and Midlands. BBC Radio 4, BBC Radio Cumbria Manchester and Belfast, Guardian and TelegraphEmbedded online content by RMetS, NetWeather, Social content across our channels directly engaged with over 11,000 and was shared by others to reach over 345,000
  • 237 pieces of broadcast, print & online coverageBBC News, BBC Breakfast, Channel 4 News, BBC Spotlight, ITV Westcountry, Meridian and Midlands. BBC Radio 4, BBC Radio Cumbria Manchester and Belfast, Guardian and TelegraphEmbedded online content by RMetS, NetWeather, Social content across our channels directly engaged with over 11,000 and was shared by others to reach over 345,000
  • SPRINT 13 Workshop 6 The use of social media Emer Coleman - GDS and Dave Britton Met Office

    1. 1. The use of social mediaDave Britton, Head of News and Social Media© Crown copyright Met Office
    2. 2. A social journey three years to build a community Listen Talk Engage Sustain© Crown copyright Met Office
    3. 3. Managing reaction in the media© Crown copyright Met Office
    4. 4. Managing reaction in the media George Monbiot (52,838) Met Office response to latest David Rose cobblers on #climatechange in @mailonline: http://t.co/8ue06nPX George Monbiot (52,838) See what Met Office told Rose, and how he represented it. Do these look like unwitting mistakes to you? http://t.co/8ue06nPX Professor Brian Cox (818,337) RT @GeorgeMonbiot: Met Office response to latest David Rose cobblers on #climatechange in @mailonline: http://t.co/8ue06nPX Earth Sky (23,365) UK Met Office did NOT say global warming stopped 16 years ago. http://t.co/8ue06nPX Leo Hickman (3,535) Met Office responds forthrightly to David Roses global warming stopped article in Mail on Sunday http://t.co/8ue06nPX© Crown copyright Met Office
    5. 5. Using social proactively #greatstorm© Crown copyright Met Office
    6. 6. Using social proactively #greatstorm • Social content across our channels directly engaged with over 11,000 and was shared by others to reach over 345,000 • 237 pieces of broadcast, print & online coverage • BBC News, BBC Breakfast, Channel 4 News, BBC Spotlight, ITV Westcountry, Meridian and Midlands. BBC Radio 4, BBC Radio Cumbria Manchester and Belfast, Guardian and Telegraph • Embedded online content by RMetS, NetWeather,© Crown copyright Met Office
    7. 7. What social media can do for your communities and you Provide information Deliver Support your partners messages Provide Social Media a point of in an Be consistent contact Emergency Provide Correct reassurance misinformation Be quick, responsive & available© Crown copyright Met Office
    8. 8. www.facebook.com/metoffice twitter.com/metoffice www.youtube.com/themetoffice www.flickr.com/metofficewww.metoffice.gov.uk metofficenews.wordpress.com plus.google.com/metoffice© Crown copyright Met Office

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