Your SlideShare is downloading. ×
  • Like
Tech City App
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Tech City app presentation for the GDS launch 8.12.11

Tech City app presentation for the GDS launch 8.12.11

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Alice Newton
  • 2. Tech City Tech City is a cluster of digital, tech and creative companies in East London. To celebrate a year of government support for Tech City, David Cameron visited the area on the 10th of November.
  • 3. Tech City – how to convey this information? Normally a policy paper is produced for these events, but it was more appropriate in this case to develop an app for investors, talent, and local companies. With colleagues at Number 10 and a Tech City SME, Mobile Roadie, the app was developed.
  • 4. Tech City – the launch The app outlines gov policy to support innovation and technology over the last year, as well as upcoming changes. It also shows Tech City events, and what people are seeing about Tech City. As an app rather than a static document, new information can be added to the app as events are planned and policy changes happen.
  • 5. Tech City – the map It includes a map, developed by Charles Armstrong, which plots the companies in Tech City and measures the web of interaction between them by analysing the social media streams.
  • 6. Tech City – augmented reality It also includes Augmented Reality. For the November 10th launch we worked with Aurasma to animate some of the business cards live and give a surprise greeting to the Prime Minister, triggered by the Trampery logo. Going forward Tech City will be using augmented reality to showcase a guided tour / visitor experience using geolocated data.
  • 7.