Designing for everyone

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Presentation given by GDS transaction design team about the GOV.UK design principles.

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Designing for everyone

  1. 1. The Challenges ofDesigning for EveryoneREVOLUTIONISING UK GOVERNMENT ONLINEGovernment Digital Service
  2. 2. What does theGovernment Digital Service do?
  3. 3. to medical records Child benefitarming Jobseeker’s Allowance State pensions Passport applic Book a driving test Car taxStudent loan Register to voteion Sign an e-petition Lasti Freedom of Information Request
  4. 4. http://flic.kr/p/tRSgx
  5. 5. http://flic.kr/p/6ZwuPm
  6. 6. http://www.vlada.hr/en
  7. 7. 1 in 5 phone calls to agovernment helplinewere a result of a failedonline transaction
  8. 8. For one digital service,each user had to call thehelpline on averageSEVEN times
  9. 9. £1 ,000,000,000 saving per year
  10. 10. “ It’s unacceptable that to change one line of code in one application can cost up to £50,000 ” C H R I S C H A N T, G - C L O U D P R O G R A M M E D I R E C T O R
  11. 11. 1,500 websites closed so far
  12. 12. www.gov.uk
  13. 13. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  14. 14. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  15. 15. The video that goes here is so good it gets a round of applause. Sorry you don’t get to see that on SlideShare.
  16. 16. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  17. 17. www.direct.gov.uk
  18. 18. http://flic.kr/p/8nV6ud
  19. 19. http://flic.kr/p/8u6JwE
  20. 20. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  21. 21. http://flic.kr/p/5QfsNz
  22. 22. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  23. 23. Ideal
  24. 24. Reality
  25. 25. www.twitter.com
  26. 26. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  27. 27. http://flic.kr/p/8VgLUe
  28. 28. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  29. 29. http://flic.kr/p/8zitDf
  30. 30. http://flic.kr/p/p4y94
  31. 31. ARIA landmark roles:<div id=“header” role=“banner”>…</div>
  32. 32. www.wiltshirefarmfoods.com
  33. 33. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  34. 34. http://flic.kr/p/DvVuX
  35. 35. http://flic.kr/p/5qvKjU
  36. 36. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  37. 37. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  38. 38. http://flic.kr/p/a8QStt
  39. 39. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform10 Make things open: it makes things better
  40. 40. http://flic.kr/p/9rngcG
  41. 41. www.gov.uk github.com/alphagovdigital.cabinetoffice.gov.uk @GovUK
  42. 42. some images cc licenced from Paul Lloyd
  43. 43. www.gov.uk
  44. 44. Thank you. @GovUK

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