2. Goals:
• Media coverage
• To pass a socially responsible message to community
• Join the employers around a cause
• To reach potencial customers
• Promoting the MSCAR core business
• Attrack people to visit the showroom
Case:
Create one initiative to accomplish the goals, something aligned with the CSR
program of MSCAR focused in education and prevention. The initiative may
also promote the MSCAR as a sales and automobile maintenance important
market player.
3. Solution:
In order to promote the core business of MSCAR, we decided to structure a
challenge around road safety as a cause, in the Road Safety National Day.
The solution was a regional challenge of photopraphy to create awareness to
road safety. The best pictures were exposed in MSCAR showroom.
4. Solution:
It established a partnership within MSCAR and ALFA (the photographers
association in Algarve with 300 members). We didn’t created any award and
the Foto Impact 2010 was positioned as a social responsability of all
community. The claim “Take a picture, save a life!” was promoted near to
MSCAR employers, ALFA photogrephers, MSCAR clients and all community
in Algarve.
At the Exposition Oppening Ceremony, we did a cocktail with guest list. Some
outstanding people were there as Macário Correia, Faro’s mayor, and Silva
Gomes, the regional representant of the portuguese government.
5. Results:
• Give institucional notoriety to MSCAR.
• Received around 80 applicant pictures.
• More than 1000 showroom visits during the exposition month.
• Created brand empathy with all the stakeholders.
• The iniciative reached more than 50000 persons (by email, media, posters,
site, word-of-mouth, sms, showroom visits and social networks)
• One 6 minutes published at Digital Mais TV (the regional online tv with more
audeince in Algarve). Watch the link below:
http://www.digitalmaistv.com/videos/1383.html
6. Results:
• A notice published in the newspaper POSTAL do Algarve (the regional
newspaper with more audience online and offline at Algarve, delivered with
the national newspaper Público in Algarve).
• Highlight notice from the MSCAR newsletter.
