Springbox Takes Concert to the Cloud - Case Study

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Springbox is a full-service interactive
marketing firm with offices in Austin and Los Angeles. It produces best-in-class digital solutions for some of the nation’s best known companies, including Dell and Disney. Springbox is not your typical agency. It was built from the ground up to be interactive, going beyond simple
micro websites and banner ads to focus on complex interactions with data, social media, and mobile applications. For example, Springbox developed a microsite challenging high schools to show
Dell why they should win the ultimate prom, complete with celebrity DJ, ultrachic décor and incredible edibles. Videos were made, viewed, and voted upon
– a whopping 129,174 times. In all the excitement, Dell’s Facebook audience grew by more than 19,000 fans. In another project, Springbox delivered an online configurator to help car maker Scion get customer-specified build sheets to dealerships. With the configurator, users could choose colours, parts, accessories and performance options, and then view their customised Scion in true 3D. Users
could save, print or send custom build sheets to a local Scion dealer to make that dream car a reality.

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Springbox Takes Concert to the Cloud - Case Study

  1. 1. case studySpringbox Takes Concerts to the Cloudindustry: Springbox Full-service campaign. Originally, the agency planned to host the application on Facebook, whichProfessional Services Interactive Marketing would provide the delivery mechanism. Springbox is a full-service interactivecountry: Just after the project began, however, marketing firm with offices in Austin and Facebook changed its rules, no longerUnited States Los Angeles. It produces best-in-class allowing application content on its site.business challenge: digital solutions for some of the nation’s Springbox would have to build out a new best known companies, including Dell site from the ground up.A key project with a tight schedule and Disney. Springbox is not your typicalwas in jeopardy. Springbox needed With its tight schedule now in jeopardy, agency. It was built from the ground upto quickly find a provider that the agency needed to quickly find a to be interactive, going beyond simplecould host its client’s application hosting provider that could host the micro websites and banner ads to focusand subsequently provideongoing application. on complex interactions with data, socialsupport To keep costs low to meet the client’s media, and mobile applications.solution: budget, Springbox required a provider that For example, Springbox developed a could offer a small footprint initially andOfferAppoint a hosting provider microsite challenging high schools to show grow rapidly if and when traffic increasedthat could deliver the right balance Dell why they should win the ultimate dramatically.of cost, support, and technical prom, complete with celebrity DJ, ultra-skills needed to manage a complex chic décor and incredible edibles. Videos Equally important was finding a providerenvironment were made, viewed, and voted upon who could offer a high level of support. – a whopping 129,174 times. In all the “Cost isn’t the first thing I worry about,”services: excitement, Dell’s Facebook audience grew by more than 19,000 fans. says Mike Nowlin, Director of StrategicDimension Data Cloud plus Initiatives with Springbox.Application Operations for In another project, Springbox deliveredexpanded support an online configurator to help car maker “It’s much more important that we can Scion get customer-specified build sheets get people on the phone and fix aresults: to dealerships. With the configurator, users problem or be proactive enough so we• Dimension Data completed the could choose colours, parts, accessories don’t have to worry about the problem project ahead of schedule and performance options, and then view in the first place.”• The success of this project opens their customised Scion in true 3D. Users up opportunities for future projects could save, print or send custom build Solution with this client sheets to a local Scion dealer to make that In the past, Springbox had relied on dream car a reality. traditional managed hosting providers• The client was very pleased with the result, so much so that the for the majority of their needs. But project’s scope was expanded Challenge: Finding the Right escalating pricing led them to seek a cloud- Hosting Provider based solution. A constrained budget led Springbox to Amazon to host the A Springbox client approached the agency streaming concert application. to develop an application that would allow users to stream a series of live concerts via Amazon, however, didn’t provide the Facebook as part of an overall advertising support Springbox needed.
  2. 2. case study“We were definitely in crunch time. We had to get the projectback on track quickly. Dimension Data didn’t just make up forlost time; they completed the project ahead of schedule.”Mike Nowlin, Director of Strategic Initiatives “There was nobody we could call,” Impact: Client Satisfaction says Nowlin. After spending valuable The project proved very successful, both time, Springbox finally determined that from a technical and user standpoint. FaceBook wouldn’t work with Amazon the way they wanted it to. “We were “We worked with some fairly new definitely in crunch time. We had to get technologies in ways that have the project back on track quickly.” never been done before, and it was completely flawless from the technicalPrior to the concert project, Nowlin had side, thanks to Dimension Data ,” saysbeen considering Dimension Data to host Nowlin. “The application got hit prettySpringbox’s own internal site. hard, but we never saw any problems, “We had looked at OnRamp, RackSpace, capacity issues, or hiccups. It never went and several other providers, both down.” managed and cloud-based. Dimension The success of this project opens up Data was not only the best option but opportunities for future projects with also the least expensive. There were this client. differentiators between Dimension Data and other providers, but the key for us “We were able to prove to our client that was support. Springbox knows how to find the right partners, like Dimension Data .” Unfortunately, the internal project got lost in the shuffle of client work, but The client was very pleased with the Dimension Data was at the top of project; so much so that the scope was our list.” expanded.Under the gun, Nowlin called his contact at “We initially intended to do threeDimension Data. Within a day he received concerts, but the success of everything,a quote and all the technical specifications including the hosting environment, lednecessary to implement the complex the client to ask for a fourth,”concert project. says Nowlin.Springbox chose the Dimension DataCloud plus Dimension Data ApplicationOperations, which provides outsourcedapplication management services that helpclients scale complex SaaS and web-basedapplications. The project moved aheadquickly. “Dimension Data didn’t just make up for lost time; they completed it ahead of schedule.”  CS / 09/12 © Copyright Dimension Data 2012 For further information visit: www.dimensiondata.com/solutions

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