Seven Steps to a Tech Recruiting Strategy for Twitter

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Tech pros are extremely active on Twitter. But there is a lot of noise. So how do you develop a recruiting strategy for Twitter that attracts tech pros?

Just follow these seven simple steps.

Learn more at http://www.dice.com/dice141

Published in: Recruiting & HR, Technology

Seven Steps to a Tech Recruiting Strategy for Twitter

  1. Seven Steps to a Tech Recruiting Strategy for Twitter W00
  2. Tech pros are ttTECH ttAPPDEI extremely active mg? “ on Twitter. «ova-asouncs IEIIBEIEEEI ‘Today, I counted 76 developers uweanev #BIGoA1A who have ti/ veeted 100K times! ” E **‘""L5 M _MmnycamM_, L ttANGULAR E Founder 8. CEO, Social Ia/ ent, socialta/ ent. co, giisocialtalerit #FRONTEND #JAlASCRIPT #082 "I love Twitter for tech recruiting. I ts great for branding, sourcing, l)ui/ ding pipelines and meeting new people. The best part? Tlieies a great response rate from candidates. .. not something you see on all p/ atfoi'insl" - Stacylapar Caiirlidate Experience & Engagenieiit Strategist, Zappos CEO & Chief Trainer, Tenfold Social Training for Recruiters, @StacyZapar The most comprehensive view of tech tatent
  3. But there is a lot of noise. Mlllflflllfi +ONE BILLION TWEETS EVERY 48 HOURS m The most comprehensive view of tech talent
  4. I " . EllanDo0onoms . . 1 - mu @ If only Bradley's arm was longer. Best photo Like the 3.4M W (A retweets of El| en’s selfie. l—> ‘v/ law more photos nice the most coinprolieiisive view of tech talent
  5. :7e% So how do you develop a recruiting strategy for Twitter that attracts tech pros’? Just follow these seven simple steps. Dice the rims! Coiiipiolloiisivn view of tech talent
  6. The essence of it should illuminate how you can be truly helpful to tech pros on Twitter. The most comprehensive view 0! tech talent
  7. It all has to do vvith creating highly resonating content. — Creator of @Notebook, the most influential brand on Twitter Ihemostooniprehensivevrewoftechtalent
  8. 4&&&$&$v$&$ aaaaaxaaeaa c? :&3: 1&& EEEES: r$&$&$&$&5& $ E & $ E 332.321. . ,. - $ Sic 8 & E I f‘. ’.. .‘. ’.‘. ’.. .?. f'. Z.€. .’. £f: ‘.*. ‘.‘. '.. '.. f:= .:. :.I. ... .. $ & 7; , E % & i? rTi? §‘3;btrl'$°’i3’rsViaii3iii° be part The most comprehensive view of tech talent
  9. A good rule of thumb. .. 70% OF THE TIME, You should be / helpful and totally nonpromotional. 20% or THE TIME, 70% 200/ You’re allowed ° to be a little promotional. 10% TC“ C? 'i' I You should just be human.
  10. We will tweet '-i -vi Your Twitter " -and migsign Statement provide a real-time VIEW c_ou_| d sound into our company's similar to this: r -to make tech pros want to work for us.
  11. Then, set measurable goals that align with your mission statement. 99?? Follower Follower Reach Traffic Conversion growth quality and How many How many How many How many engagement favorite or visit your site tech pros new followers How many retweet your apply you want to tech pros tweets get every interact month with you m The most comprehensive view ol tech talent
  12. pro-fer-son-al / pre'fersene| / adjective 1. There is no line between your personal and professional worlds. The most comprehensive view at tech talent
  13. Be real. Use a photo, not an avatar Amplify your brand by personalizing your bios with interesting stories, ‘ these convey a lot about what it's like to work with you. — Principal of Great-to—Market Labs lltemostooinpiehensive view of tech talent
  14. 9 Home Q Notmcettons # Discover _. . Me Great example: @goog| ejobs m {he most comprehensrve vrew 0! tech talent ' f§'PIr1qg7'Joln the nzonversatlon on au. :01 api: orturutles_. ’ ’of| '|eee. culture and Irle 3'. (300918 f‘ ' Mountain Vrew. CA - zgoogiecom/ careers iok 217V 372k ‘7 ‘ -"°""“' Tweets N‘ ‘nu ma. Llhltliooglc 5: an -: 2- . - . -‘: r u Help connect users to their communities. Learn about engineering positions on our Social Impact learn: gen g*W. lC>(W'3 W'(: rk'. ‘.'ud! ‘|: :=. df£y 6.; rr. . ’ Llleltcoogle 4 or u . - an ~. .J Our Civlc Innovation team is looking for engineers to help promote open. innovative communities. Apply now! grr: .gt:2nn'. ".'uJ F-K , -;u: I Lltoltaoogle rs w1:- «‘~; ~ ‘u Help use technology to encourage civic participation. Appty to be a software engineer on my Clvlc Innovation teem: goo gu-1.«‘-. gc'«: V . , ~ . , r. u
  15. J (l]{n! ;.’ The most comprehensive view 0/ tech talent I ' V V They’| | help send droves of new tech pros to your content — #promise.
  16. Find hashtags for the technologies you're recruiting and see who's tvveeting with them. You can identify inf/ uencers (and discover additional relevant hashtags) this Way You can also see what lists they follow, or are a member of, to discover more prospects involved in that technology Conference hashtags are also a great wa y to discover targeted talent. — Founder, AmplifyTa/ ent. com, @ Thislstars Themostoornprt-hensiveviewoftechtalent
  17. #thepower 3 5‘-I 3 —| ‘>nl| an up 9 Instantly link a tweet to a group of others about the same topic, like #android. Appear in anyone's feed who already follows that tag, like #ruby. 9 Organize a Twitter chat — live Q&A sessions — around them. 69 The most comprehensive view of tech talent
  18. Ji (i]{n{; i’ The most comprehensive view of tech talent Employ the tactic Twitter itself uses to find its next hire.
  19. Why is Twitter adding media to its tweets’? Because tweets with images receive. .. + + 89% 18% 150% more favorites more clicks more retweets Source : .‘~', . m The most comprehensive view of tech talent
  20. With Dice’s new Twitter job card, you can bust through Twitter’s 140 character limit and showcase all the ins and outs of your positions. Start using our Twitter job card today. lt’s super simple to do. Check out this cheat sheet and search for your jobs on Dice. T / /TH: F‘
  21. Ji i‘i]{n{; i’ The most comprehensive view of tech talent But first make sure there's context — that they’re open to discussing your topic with you.
  22. Remember that Twitter isn ’t just random thoughts thrown into the ether — it's a place where people, brands and co/ /aborators meet to have short interchanges about things important to them. — CE 0 + Founder, Ta/ entCu/ ture Consulting Group, ta/ entculturecom, @MeghanMBiro Hire Themostoornpraherisiveviewoftechtalent
  23. _ Angle Chang -1 Follow if? 33 r 5;“ I i'~ Mobile-focused Twitter Girl Geek Dinner on m other Words’ don t March 6th in San Francisco! bit. iy/ twitterggd | 'eaCh OUT TO these @W°me”9 **TWi“e"GGD “mobiIe girls” about pic. twitter. corn/0v2wqFVOlh a backend Sofiware engineer position. ’ a “ You won’t be hearing BAY AREA . ~.--_: ... ... :. -.2:-. ... _ : .:~. ~_. . back from them. Gill GEEK DINN ! !H. |.7.. |.! .l 0 <—— fiflfifl . _g Mm“ mm. Ioothacooaaifiuai nun-ugu-u unuoimoucuag éb” 12” IEEGIIIA 0100 The most comprehensive view at tech talent
  24. Twitter’s also a great way to gain insights into candidates’ passions and interests. TECHNOLOGY & SOCIAL MEDIA HEALTH & SPORTS TOP SOCIAL MEDIA PASSIONS MOVIES & TELEVISION Source: Azntalii Multimedia and Social Radius. 2013 The most comprehensive view of tech tatent
  25. - Anitra Collins, Twitters Recruiting Programs Officer Use those insights to personalize your approach. Every time. The most comprehensive view 0! tech talent
  26. 4 | I , _,Ii- Don’t try to do it all yourself. Enlist the help of your best recruiters — your employees, hiring managers, even your VPs. Then, retweet. J «_i](ir. i The most comprehensive view of tech talent
  27. And allow them to take some creative liberties while they’re at it. Twitter’s “best/ worst recruiting video of all time, ” placed directly on @JoinTheFlock’s bio. With 1+M views, consider the video, well, awesome and awful, er — awesomeful. The most comprehensive view of tech talent
  28. @@; %5«3h*“‘I”i Your brand is probably sponsoring some ads on Twitter. Which means you can measure success — in real time. JI I_i](fl{éi’ The most comprehensive view 0/ tech talent
  29. To effectively recruit on Twitter, one must know the audience they are trying to reach and the specific goals of their efforts. From this, we have a starting point for developing a strategy whether we are focused purely on sourcing, employment branding and candidate engagement efforts or a combination. Je$Sl'caMi”er-Merle”, 31" l. ', "alFrir . ' . 'rri: .i . 'lii. irii: . : i . 'lIiI_iriiIiri. «_ Illlk‘, iitivirii/ iiyiriiii: ;tiiii, (7 IllIl_lLIIl! lJ"{. '!llk‘ J qr/ (ii. i The most comprehensive view of tech talent
  30. But test, test and test again. EFFECTS ON RETWEETS Government & Politics How adding specific elements increased 52% percentage of retweets by area ’ VIDEO URL QUOTE DIGIT HASHTAG PHOTO URL Source: lvledia I-. '.Iitter. I:-an‘. 2014 The most comprehensive view of tech talent
  31. OO And don’t be afraid to ask. Get proactive — ask your tech pro audience if they are following you on Twitter, and what they think about your tweets. Dlca I he iiirist coinprelieiisive view of feel; talent
  32. DEVELOP A MISSION HARNESS CONNECT WITH LEIIERAGE TWITTER STATEMENT HASHTAGS CANDIDATES ANALYTICS 0 9 9 0 E555 E @ 9 0 0 IE 53 EMBRACE LEVERAGE USE EMPLOYEES PROFERSONALISM PHOTOS 6 VIDEO TO TWEET JOBS Now that you’ve learned seven simple steps to use Twitter more strategically. .. Start really engaging tech pros today. nice The most coinprcherisrve view at tech talent
  33. Got your strategy set? Download the very latest tips on “How-to Recruit Tech Pros on Twitter” from social recruiting expert, Johnny Campbell. The most comprehensive view of tech talent
  34. |: | ED If you’re a current Dice customer, log in now and start using #Dice141 — our new Twitter job card. lt’s super simple. '—> Here’s a little cheat sheet. Dlca llie niri: :t coiripreliertsive view or Ir-itti talent

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