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TOP 5 WEBSITE
METRICS TO KNOW
Understanding the most important reports in
Google Analytics
8/5/2013 #SURFACES #StonExpo
1
#5: Your Bounce Rate
• The bounce rate tells you what percentage of your website visitors only view one page of your
site ...
#4: Your traffic mix
• When your traffic is out of balance, your website is at risk.
• YOU WANT IT TO LOOK LIKE A MERCEDES...
#3: How people find you
• Use the organic search result to find out how people get to your site.
• IDEALLY YOU WILL HAVE A...
#2: What they’re looking at
• You should know what parts of your site are active and which are
dusty.
• NORMALLY YOUR HOME...
#1: How mobile visitors interact
• 2012 was the year the tablet outsold the PC
• How mobile is your traffic and are you pr...
BONUS: If social media is actually doing
anything for you
• Check the social media report…
8/5/2013 #SURFACES #StonExpo
7
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Top 5 website metrics to know

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The most important 5 Google Analytics reports for all business owners to understand. These reports give a quick overview of your internet marketing effectiveness.

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Transcript of "Top 5 website metrics to know"

  1. 1. TOP 5 WEBSITE METRICS TO KNOW Understanding the most important reports in Google Analytics 8/5/2013 #SURFACES #StonExpo 1
  2. 2. #5: Your Bounce Rate • The bounce rate tells you what percentage of your website visitors only view one page of your site before leaving. It is on your main login page. • YOU WANT YOUR BOUNCE RATE TO BE LOW (LESS THAN 35%) 8/5/2013 #SURFACES #StonExpo 2
  3. 3. #4: Your traffic mix • When your traffic is out of balance, your website is at risk. • YOU WANT IT TO LOOK LIKE A MERCEDES LOGO 8/5/2013 #SURFACES #StonExpo 3
  4. 4. #3: How people find you • Use the organic search result to find out how people get to your site. • IDEALLY YOU WILL HAVE A 50/50 MIX OF BRANDED AND UNBRANDED 8/5/2013 #SURFACES #StonExpo 4
  5. 5. #2: What they’re looking at • You should know what parts of your site are active and which are dusty. • NORMALLY YOUR HOME PAGE IS ALWAYS THE TOP RANKED 8/5/2013 #SURFACES #StonExpo 5
  6. 6. #1: How mobile visitors interact • 2012 was the year the tablet outsold the PC • How mobile is your traffic and are you prepared? 8/5/2013 #SURFACES #StonExpo 6
  7. 7. BONUS: If social media is actually doing anything for you • Check the social media report… 8/5/2013 #SURFACES #StonExpo 7
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