Occupy analytics 2012 accelerate april wilson

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#OccupyAnalytics presentation given at #ACCELERATE Chicago 2012. #ACCELERATE is the free conference presented by Web Analytics Demystified and was sponsored by Ensighten, Opinion Lab, Observe Point, and Tealeaf. This was presented by April Wilson, CEO of Digital Analytics 101.

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Occupy analytics 2012 accelerate april wilson

  1. 1. APRIL WILSON, DIGITAL ANALYTICS 101#OCCUPYANALYTICS
  2. 2. ABOUT APRIL WILSON• She knows digital stuff. Blah blah blah.• She’s a huge Wonder Woman fan.• She owns and manages Digital Analytics 101, where she spends most of her time teaching and mentoring business owners.• She has her Master’s degree in Sociology, where her focus was studying social movements.• These last two points are about to become meaningful. @aprilewilson at #ACCELERATE
  3. 3. “In 2012, access to information and the freedomto connect with other human beings should beconsidered a basic human right.” - SXSWi, Jason Rockwood“Data is the new oil.” - SXSW, Michael Fertik @aprilewilson at #ACCELERATE
  4. 4. #OccupyWallStreet @aprilewilson at #ACCELERATE
  5. 5. #OccupyWallStreet @aprilewilson at #ACCELERATE
  6. 6. #OccupyAnalytics @aprilewilson at #ACCELERATE
  7. 7. There are ~15,000 digital analytics professionals in the United States. This represents less than 1% of the entire estimated work force. We are the 1%. @aprilewilson at #ACCELERATEhttp://www.census.gov/econ/smallbus
  8. 8. There are ~2,000 digital analytics employers in the United States. This represents less than 1% of all estimated registered firms. We serve the 1%. @aprilewilson at #ACCELERATEhttp://www.census.gov/econ/smallbus
  9. 9. One-third of small businesses fail in their first 2 years. @aprilewilson at #ACCELERATEhttp://www.ehow.com/how-does_5212542_many-businesses-fail-first-year_.html
  10. 10. About 160,000 new websites are launched every day. About 60% of those never renew their domain 12 months later. @aprilewilson at #ACCELERATEhttp://www.domaintools.com/internet-statistics/
  11. 11. About a third of small businesses use social media because they think “they have to:” • 27% use Facebook® • 18% use LinkedIn® • 8% use location-based services • 8% use blogs • 7% use Twitter®http://about.networksolutions.com/site/1-in-3-small-business-use-social-media-fifth-wave-of-network-solutions-small-business-study-reports/ @aprilewilson at #ACCELERATE
  12. 12. We tend to ignoresmall businessesbecause they have:• Small budget• Small data@aprilewilson at #ACCELERATE
  13. 13. But we alsocomplain about notgetting to do:• Big analysis• Big strategy• Big innovation• Big impact@aprilewilson at #ACCELERATE
  14. 14. Isn’t it time that SMALL became the new BIG?@aprilewilson at #ACCELERATE
  15. 15. “The Digital Analytics Association is a not-for-profit, volunteer-powered association that helpsmembers like Adobe, Expedia, SAS and Yahoo!become more valuable through education,community, research and advocacy.” - from the website @aprilewilson at #ACCELERATE
  16. 16. “The Digital Analytics Association is a not-for-profit, volunteer-powered association that helpsmembers like Adobe, Expedia, SAS and Yahoo!become more valuable through education,community, research and advocacy.” - from the website @aprilewilson at #ACCELERATE
  17. 17. The Digital Analytics Association stands at theforefront of a global, cultural, and informationalrevolution. @aprilewilson at #ACCELERATE
  18. 18. Who should we serve? @aprilewilson at #ACCELERATE
  19. 19. What should we stand for? …what do you stand for? @aprilewilson at #ACCELERATE
  20. 20. #OccupyAnalytics @aprilewilson at #ACCELERATE
  21. 21. http://bit.ly/accelerate-rate APRIL WILSON Super ACCELERATOR

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