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Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
Occupy analytics 2012 accelerate april wilson
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Occupy analytics 2012 accelerate april wilson

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#OccupyAnalytics presentation given at #ACCELERATE Chicago 2012. #ACCELERATE is the free conference presented by Web Analytics Demystified and was sponsored by Ensighten, Opinion Lab, Observe Point, …

#OccupyAnalytics presentation given at #ACCELERATE Chicago 2012. #ACCELERATE is the free conference presented by Web Analytics Demystified and was sponsored by Ensighten, Opinion Lab, Observe Point, and Tealeaf. This was presented by April Wilson, CEO of Digital Analytics 101.

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  • 1. APRIL WILSON, DIGITAL ANALYTICS 101#OCCUPYANALYTICS
  • 2. ABOUT APRIL WILSON• She knows digital stuff. Blah blah blah.• She’s a huge Wonder Woman fan.• She owns and manages Digital Analytics 101, where she spends most of her time teaching and mentoring business owners.• She has her Master’s degree in Sociology, where her focus was studying social movements.• These last two points are about to become meaningful. @aprilewilson at #ACCELERATE
  • 3. “In 2012, access to information and the freedomto connect with other human beings should beconsidered a basic human right.” - SXSWi, Jason Rockwood“Data is the new oil.” - SXSW, Michael Fertik @aprilewilson at #ACCELERATE
  • 4. #OccupyWallStreet @aprilewilson at #ACCELERATE
  • 5. #OccupyWallStreet @aprilewilson at #ACCELERATE
  • 6. #OccupyAnalytics @aprilewilson at #ACCELERATE
  • 7. There are ~15,000 digital analytics professionals in the United States. This represents less than 1% of the entire estimated work force. We are the 1%. @aprilewilson at #ACCELERATEhttp://www.census.gov/econ/smallbus
  • 8. There are ~2,000 digital analytics employers in the United States. This represents less than 1% of all estimated registered firms. We serve the 1%. @aprilewilson at #ACCELERATEhttp://www.census.gov/econ/smallbus
  • 9. One-third of small businesses fail in their first 2 years. @aprilewilson at #ACCELERATEhttp://www.ehow.com/how-does_5212542_many-businesses-fail-first-year_.html
  • 10. About 160,000 new websites are launched every day. About 60% of those never renew their domain 12 months later. @aprilewilson at #ACCELERATEhttp://www.domaintools.com/internet-statistics/
  • 11. About a third of small businesses use social media because they think “they have to:” • 27% use Facebook® • 18% use LinkedIn® • 8% use location-based services • 8% use blogs • 7% use Twitter®http://about.networksolutions.com/site/1-in-3-small-business-use-social-media-fifth-wave-of-network-solutions-small-business-study-reports/ @aprilewilson at #ACCELERATE
  • 12. We tend to ignoresmall businessesbecause they have:• Small budget• Small data@aprilewilson at #ACCELERATE
  • 13. But we alsocomplain about notgetting to do:• Big analysis• Big strategy• Big innovation• Big impact@aprilewilson at #ACCELERATE
  • 14. Isn’t it time that SMALL became the new BIG?@aprilewilson at #ACCELERATE
  • 15. “The Digital Analytics Association is a not-for-profit, volunteer-powered association that helpsmembers like Adobe, Expedia, SAS and Yahoo!become more valuable through education,community, research and advocacy.” - from the website @aprilewilson at #ACCELERATE
  • 16. “The Digital Analytics Association is a not-for-profit, volunteer-powered association that helpsmembers like Adobe, Expedia, SAS and Yahoo!become more valuable through education,community, research and advocacy.” - from the website @aprilewilson at #ACCELERATE
  • 17. The Digital Analytics Association stands at theforefront of a global, cultural, and informationalrevolution. @aprilewilson at #ACCELERATE
  • 18. Who should we serve? @aprilewilson at #ACCELERATE
  • 19. What should we stand for? …what do you stand for? @aprilewilson at #ACCELERATE
  • 20. #OccupyAnalytics @aprilewilson at #ACCELERATE
  • 21. http://bit.ly/accelerate-rate APRIL WILSON Super ACCELERATOR

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