The leading network for in-houseThe leading network for in-house
communication professionals from allcommunication profess...
WHO WE AREWHO WE ARE
International EventsInternational EventsNetworkingNetworking
Professional SkillsProfessional SkillsIn...
EACD BOARDEACD BOARD
16 top European communicators are elected every two years
to make up the EACD board and guide the ass...
EACD MembersEACD Members
The association was founded in 2006 in Brussels by 80 in-
house Communication Directors
 2017 Me...
MEMBERSHIPMEMBERSHIP
DEVELOPMENTDEVELOPMENT
REGIONAL GROUPSREGIONAL GROUPS
 Regional Debates
 12 Lisbon Debates
2008-2013
 Seminars
 Coaching Days
 1st Lisbon CD...
REGIONAL NETWORKREGIONAL NETWORK
Working GroupsWorking Groups
13 industry or topic focused Working Groups each with a
coordinator.
 Make International Ind...
 Corporate Social Responsibility
 Energy
 Social Media
 Internal Communications
 Risk and Crisis Communications
 Fin...
The EACD hosts webinars on a regular basis to alleviate travel
restrictions, time constraints and to broaden participation...
Events and NetworkingEvents and Networking
Networking EventsNetworking EventsEACD ForumEACD Forum
European Communication S...
 The highlight of EACD calendar (10-11 July 2014)
 2 Days of intensive communications discussion in Brussels
 over 600 ...
European Communication AwardEuropean Communication Award
 Held annually during the Summit
 Awarded for outstanding Europ...
EACD ForumEACD Forum
(26(26thth
November 2013, Zurich)November 2013, Zurich)
 2013 topic “Chief
Communication Officer C-
...
Publications and SurveysPublications and Surveys
NewsletterNewsletter
European Communication MonitorEuropean Communication...
EACDnetEACDnet
 Communications &
Event Information
 Members´ Networking
Platform
 Regional & Working
Group Threads
 Di...
Why did you join EACD?Why did you join EACD?
Thank you for your attention.Thank you for your attention. For further inform...
http://www.youtube.com/watch?v=siIA2mP8BZI
http://www.zerfass.de/ecm/ECM2013-Results-ChartVersion.pdf
European Communicati...
The Growth of Social Media asThe Growth of Social Media as
Comm ChannelsComm Channels
CORPORATE REPUTATION | A Brand is perceived by its
Leadership + Performance + Citizenship + Governance + Social
Responsibi...
Thank YouThank You
Rui Martins
Corporate Communication and Public Affairs Director at Dianova
Regional Coordinator for Por...
Presentation EACD Rui Martins CR Portugal 2014
Presentation EACD Rui Martins CR Portugal 2014
Presentation EACD Rui Martins CR Portugal 2014
Presentation EACD Rui Martins CR Portugal 2014
Presentation EACD Rui Martins CR Portugal 2014
Presentation EACD Rui Martins CR Portugal 2014
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Presentation EACD Rui Martins CR Portugal 2014

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Presentation held at the conference "De Portugal para o Mundo: Caso de Excelência em Comunicação Institucional", 6th June 2014, ESCS - Escola Superior de Comunicação Social, on behalf of EACD - European Association of Communication Directors, during which have presented the portuguese distinguished awards at the European Excellent Awards promoted by EACD.

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Presentation EACD Rui Martins CR Portugal 2014

  1. 1. The leading network for in-houseThe leading network for in-house communication professionals from allcommunication professionals from all fields across Europe (EACD)fields across Europe (EACD) Rui Martins | Portugal Regional Coordinator rui.martins@dianova.pt
  2. 2. WHO WE AREWHO WE ARE International EventsInternational EventsNetworkingNetworking Professional SkillsProfessional SkillsInformation SharingInformation Sharing
  3. 3. EACD BOARDEACD BOARD 16 top European communicators are elected every two years to make up the EACD board and guide the association
  4. 4. EACD MembersEACD Members The association was founded in 2006 in Brussels by 80 in- house Communication Directors  2017 Members and growing  39 Regional Groups  Broad range of represented topics/industries
  5. 5. MEMBERSHIPMEMBERSHIP DEVELOPMENTDEVELOPMENT
  6. 6. REGIONAL GROUPSREGIONAL GROUPS  Regional Debates  12 Lisbon Debates 2008-2013  Seminars  Coaching Days  1st Lisbon CD July 2013  Networking The EACD operates through a network of Regional Coordinators who act as local ambassadors for the association and organise events on a local level.
  7. 7. REGIONAL NETWORKREGIONAL NETWORK
  8. 8. Working GroupsWorking Groups 13 industry or topic focused Working Groups each with a coordinator.  Make International Industry Links  Develop your Profession  Gain European Insight  Join multiple Groups  Workshops
  9. 9.  Corporate Social Responsibility  Energy  Social Media  Internal Communications  Risk and Crisis Communications  Finance and Insurance  Professional Services  European Institutions  Evaluation  Health  Transport  The Future of Media  Brand Management
  10. 10. The EACD hosts webinars on a regular basis to alleviate travel restrictions, time constraints and to broaden participation. WebinarsWebinars
  11. 11. Events and NetworkingEvents and Networking Networking EventsNetworking EventsEACD ForumEACD Forum European Communication SummitEuropean Communication Summit European Communication AwardEuropean Communication Award
  12. 12.  The highlight of EACD calendar (10-11 July 2014)  2 Days of intensive communications discussion in Brussels  over 600 communication professionals from all across Europe  over 60 notable speakers on keynotes, best cases and panels  http://www.communication-summit.eu/ European Communication SummitEuropean Communication Summit
  13. 13. European Communication AwardEuropean Communication Award  Held annually during the Summit  Awarded for outstanding European communications  Representatives from communications, the media and politics  WINNER 2013: Stephen Elops, CEO of Nokia
  14. 14. EACD ForumEACD Forum (26(26thth November 2013, Zurich)November 2013, Zurich)  2013 topic “Chief Communication Officer C- Suite”  Held annually in a different European city  Panel Discussion on a contemporary issue  Working Group meetings  Networking reception
  15. 15. Publications and SurveysPublications and Surveys NewsletterNewsletter European Communication MonitorEuropean Communication Monitor Service BrochuresService Brochures Communication Director MagazineCommunication Director Magazine
  16. 16. EACDnetEACDnet  Communications & Event Information  Members´ Networking Platform  Regional & Working Group Threads  Discussion Forum
  17. 17. Why did you join EACD?Why did you join EACD? Thank you for your attention.Thank you for your attention. For further information, please visit:For further information, please visit: www.eacd-online.euwww.eacd-online.eu
  18. 18. http://www.youtube.com/watch?v=siIA2mP8BZI http://www.zerfass.de/ecm/ECM2013-Results-ChartVersion.pdf European Communication MonitorEuropean Communication Monitor
  19. 19. The Growth of Social Media asThe Growth of Social Media as Comm ChannelsComm Channels
  20. 20. CORPORATE REPUTATION | A Brand is perceived by its Leadership + Performance + Citizenship + Governance + Social Responsibility+ Innovation + Work Place, Products and Services CORPORATE REPUTATION | A Brand is perceived by its Leadership + Performance + Citizenship + Governance + Social Responsibility+ Innovation + Work Place, Products and Services New PR Collaborative Approach + Integrated Communication + Social Media Marketing to enhance: ENGAGEMENT, RELATIONSHIPS & INFLUENCE New PR Collaborative Approach + Integrated Communication + Social Media Marketing to enhance: ENGAGEMENT, RELATIONSHIPS & INFLUENCE
  21. 21. Thank YouThank You Rui Martins Corporate Communication and Public Affairs Director at Dianova Regional Coordinator for Portugal at EACD rui.martins@dianova.pt

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