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IV Regional Debate EACD Lisbon 2009 Luis Rasquilha
 

IV Regional Debate EACD Lisbon 2009 Luis Rasquilha

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Luis Rasquilha, Managing Partner/Senior Vice President at AYR Consulting Trends & Innovation “Social Media Trends in the next 2.0 Generation Business World”. Sinopse: Web and Media World are ...

Luis Rasquilha, Managing Partner/Senior Vice President at AYR Consulting Trends & Innovation “Social Media Trends in the next 2.0 Generation Business World”. Sinopse: Web and Media World are growing with new perspectives and redefining management. New concepts are emerging from a worldwide media society developing new trends and new business model approaches which are a trendy influence. The new media society on people conversations changes the spot and the perspective on this mediatised world. The 2.0 generation is the new future management concept. Join us at the future and see what the new trend perspectives on this issue are.

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IV Regional Debate EACD Lisbon 2009 Luis Rasquilha IV Regional Debate EACD Lisbon 2009 Luis Rasquilha Presentation Transcript

  • Social Media Trends in the next 2.0 Generation Business World Luis Rasquilha Managing Partner/Senior Vice-President 10 Novembro 2009
  • Give me Interactive Kicks Computer Game Generation
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  • 2. Sartorialist vs Stitsh by Kees Elands, The Netherlands
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  • In the UK, MSN Messenger has more 19 – 49 year old monthly users than the 18 – 49 readership of Company, Cosmo, Marie Claire and Glamour combined!
  • Over a third of 16 – 30 year olds in the UK now give out their Instant Messaging details rather than their phone number to someone they want to contact them again. (MSN Research 2003)
  • Students would more willingly change their bank account than their IM account Continental Research
  • The power of Blogging Computer Game Generation
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  • “ It began with conversations. Then we got into broadcast media. Now we are going back to conversations. It’s a full circle.” “ It’s the first technology to enable a simple conversation to go instantly global. It’s the first to decentralize corporate communications.”
  • Markets are conversations
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  • Old Rule: businesses that determine what customers need and then manipulate demand to meet their offerings. New Rule: networks of customers and producers who jointly create value. This is the shift in the early part of the 21 st century.
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  • The immutable, standalone Web site is dead. Say hello to a Web that increasingly looks like a library full of chatty components that interact and talk to one another.
  • 2. Carrotmob by Guillermo Boces, Buenos Aires
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  • Web 2.0 Empowers The Better World.
  • 7. Knitting Net Grannies. By Joris de van der Schueren, best contribution from the 'Redevco Cool Retail Hunt'
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  • ‘ Today, when you lose a customer, you don’t lose just that customer, you risk losing that customer’s friends. And thanks to the internet and blogs and consumer rate-and-review services, your customer have lots and lots of friends all around the world.’
  • Download da Apresentação Articles & Contents www.ayr-consulting.com
    • Contacts:
    • Mobile: (+351) 93 970 10 50
    • e-mail : [email_address]
    • SKYPE: lrasquilha
    • LinkedIn Profile: http://www.linkedin.com/in/lrasquilha
    • Twitter URL: http://twitter.com/Lrasquilha
    • Facebook: http://www.facebook.com/lrasquilha
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