Dianova portugal uncnd side event communication 13_03_2012

Engaging Youth & Enrolling Community on a Prevention InitiativeUnited Nations Commission On Narcotic Drugs, 13th march 2012, Vienna

Dianova Network & Hub of International Public Affairs Our MISSION: developing initiatives and programs with the objective of promoting personal self-reliance and social progress.Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 2

An International Commitment acknowledged by the United Nations The United Nations Economic and Social Council (ECOSOC) voted to grant Dianova International a "Special Consultative Status” in 2007. Social Impact from three intervention fields: ADDICTION – YOUTH – EDUCATION 1.488 5.125 9.821 People People People 600 Employees committed to social delivery +30 intervention programs +230 International, national, regional and local Cooperation Protocols 2010 FiguresCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 3

Nonprofit Social Solidarity Association, Public Merit Association & Non-Governmental Development Organization focused on: Training & Health Education Treatment & Community Empowerment of & Risk Behaviour Reintegration Developmentt People and Prevention of Drug addicts Organisations PROTOCOLOS AFILIAÇÕES Agent of Promotor Member of Social, Social and of Social & Dianova Network Educational, Solidary Organisational (11 Countries) Health Agent Economy TransformationCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 4

Talent Retention 40 98,1% Age Avegare 39,5 Employees Areas Gender Qualifications 85% Direct 79% Intervention 30% University Contracts Programs 58% Female 70% Ele./High 15% Indirect 21% Management 42% Male SchoolCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 5

Multi-Stakeholders Approach Market Active corporate Commuity Quality? • Prescribers • Leaders citizen? • Analysts • Health, Education Effective? Social and Social Professionals • Investors and • Potential clients Social Capital? development? Sponsors • Families • Public in general • Opinion makers • Academia • Competition Trustworthy? Commitment? Organisation Government • Top Management • Legislators • Staff • Regulators • Volunteers • Politicians • Associates • Local and Central Innovative? Good place to • Suppliers administration Good Work? • Partners • Project analysts Governance? Strong team? • Clients • International Social • “Shareholders” bodies Impact? Cooperation and Cooptition Culture on solving problems in a educative and inclusive perspectiveCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 6

Initiatives Show caseCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 7

Initiatives Show caseCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 8

Delivering the Promise Social Impact (Outputs) 2007-2010 Cooperation and Cooptition Culture based on Strong Social Capital, Strategic Partnerships & Community NetworksCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 9

Delivering the Promise Social Impact (Outputs) 2007-2010Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 10

The “Community” Problem Torres Vedras ESPAD’07 24.600 inhabitantsDrug use 17-18 yo Increase of cannabis 40kms from Lisbon 6% drugs and alcohol use 13% cannabis in the municipality 79% alcohol School drop out Increase of road 40% accidents and(against 15,1% EU) Domestic violence Eurostat Increase 12,9% of group Lack of prevention delinquency & plans in school Youth pregnancy environment 24,5% (#2 EU)Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 11

The Initiative 2009-2011 DYNAMICS WHAT IS? Enrolling Institutional Partners, Sponsors, Media, Health promotion and community School Staff & Students and engagement promoted by Dianova Young adults… in a Portugal & International in partnership with Socially Responsible 37 national and local (Torres Vedras) entities Initiative aiming (WHAT FOR? / TO WHOM?) to increase awareness of drug use and its WHERE? consequences such as school drop out, Torres Vedras, anxiety/depression, road accidents… Youth Week, May 2009, among young and young-adults 2010 & 2011 (15-25 years old)Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 12

110 Trained Volunteers as Health Embassadors in Barcelona and Torres Vedras 21 Nightlife (Restaurants, Bars and Discotheques) create unique Mocktail for… future personal “Funny Memories”Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 13

Police forces + Red Bull raised awareness on a more responsible driving attitude in order to decrease offenses and other risk behaviour CIVIC Award = Red Bull can Drugs and alcohol use 2.234 drivers “is the main cause 15 – 19 years old of road accidents in have been involved in car Portugal accidents followed by excessive speedCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 14

Raising awareness without prejudices and in a cooperative and proximity relationship is the philosophy of this initiativeCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 15

The Partners 12 17 INSTITUCIONAL 4 4 & SCHOOLS DISCOTHEQUES RESTAURANTS SPONSOR & BARSCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 16

The Volunteer Embassadors 28 260 110 Police Agents Nightlife Staff Health PSP Embassadors & GNRCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 17

Promotional materials Flyers Posters Vouchers T-shirtsCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 18

IMPACT 9.258 PEOPLE 110 Volunteers 6.600 28 Agents with an open smile Mocktails 1.900 students of PSP e& GNR and lots of energyHealthy consumed in 4 Schools Torres Vedras walking the talk 330 People 21 Restaurants impacted Lots of Prevention & 30 Vouchers Bars & Discoteques in police auto-stop Good mood CineTeatro (260 Staff) PSP/GNR + … until next May 0% alcoholemia Red Bull 2012!Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 20

Learn through mistakes Having fun Embrace without taking Change chances Positive Behaviour Change through Health Education & Promotion ↓ an effective way for individuals and peer Groups to learn how to behave in a manner to promote, maintain and/or Colaborate restore health by educating, informing, with us inspiring mobilizing public opinion, and Change... ! Enrolling community & civic participationCommitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 21

www.dianova.pt www.dianova.org http://aprendercrescerconcretizar.wordpress.com http://twitter.com/dianovaportugalQuinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 213 300 Fax.: +351 261 312 322 Email: rui.martins@dianova.pt

Dianova portugal uncnd side event communication 13_03_2012

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