Dianova Mocktails Evaluation Impact 2009 2013

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IMPACT 2013 | Health Promotion Initiative “Mocktails: memories of a fun night” May, 3rd-4th. Positive Change of behaviour Through Health Education & Promotion: an effective way to Individuals and Groups learn how to behave, in order to promote, mantain and/ or restore health through education, information and mobilization of public opinion, engaging the whole community.

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Dianova Portugal in partnership with +40 Public and Private Organizations since 2009 up to 2013 and beyong!

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Dianova Mocktails Evaluation Impact 2009 2013

  1. 1. IMPACT 2013 | Health Promotion Initiative “Mocktails: memories of a fun night” May, 3rd-4th
  2. 2. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 2 Dianova Network| Hub of Public Affairs Internationally Recognized MISSION: To develop actions and programs that will contribute to the Personal Autonomy and Social Development. 3 Continents | 11 Countries
  3. 3. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 3 Dianova recognized as Private Institution for Social Solidarity, Public Utility Association and Non-Governmental Organization for Development Cooperation Culture Oriented Social and Solidarity Agent Social & Organizational Innovation Social Changing Promoter PROTOCOLS AFFILIATIONS Education and Health Promotion Drug Abuse Treatment Socio and Professional Reintegration Psychosocial Support Training & Empowerment (Hard | Soft Skills) AREASOFINTERVENTION
  4. 4. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 4 Certifications | Accreditations Dianova ISO 9001:2008 EFR DGERT | CCPFC Quality Management System CTQL (1st in Portugal) Family Responsible Entity Social Economy (1st in Portugal) Training Organization (CFD) DGERT – MTSS | CCPFC – ME
  5. 5. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 5 Social Enterprise Nursery Plant HEADQUARTERS Dianova Portugal Therapeutic Community Quinta Lapas Training Center Dianova Reintegration Apartment Psychosocial Support Center +Health Students Residential Dianova | Operational Units (Lisbon | Oliveira Azeméis | Torres Vedras) Emergency Center Project Casa Azul
  6. 6. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 6Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© Areas 77,9% Programs 22,1% Management Gender 50% Female 50% Male Age Average 40,1 Qualifications 31% College 69% High School The TeamTalent Retention 94%41 Employees 90% Direct Contracts 10% Indirects
  7. 7. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 7 “Health is a fundamental right and essencial for social and economic development. It is a process to allow people to have a greater control over their health and to improve it.” in Jacarta Declaration., 1997 PRINCIPLES OF HEALTH PROMOTION Ottawa Letter (OMS 1986) Process that aims to increase individuals and communities’ capacity to control health, strengthening the rights and responsability for health. Focus on programs and actions to change behaviors and lifestyle risks such as dangerous driving, drug abuse… Strategies: • Cause defense; • Training: information, skills and opportunities to make healthier choices; • How: inter, intra and non-governmental, industry, experts, communities, media…
  8. 8. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 8 Benchmark | Increased Social Risk Perception Decreases Drug Abuse SOURCE The Monitoring The Future Study (Capter 8 - Page 407) http://www.monitoringthefuture.org/ /pubs/monographs/mtf- vol1_2012.pdf
  9. 9. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 9 Torres Vedras 24.600 inhabitants 40kms from Lisbon The Community Problem Increased use of Cannabis and Alcohol in Torres Vedras Increased Road accidents & Domestic Violence Lack of prevention Plans in schools ESPAD’11 Drug use 17-18 years 8% other drugs 16% cannabis 52% alcool School dropout 18-24 years 20,8% (against 13% EU) Eurostat’12 Increas of Delinquency 12,9% & Teenage Pregnancy 9% (#1 EU)
  10. 10. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 10 The Initiative “Mocktails” 2009-2013 WHAT IS IT? Action to promote health and community Engagement based on a cooperative strategy by Dianova in partnership with +40 national, regional and local public & private organizations. AIMING (WHAT? / FOR WHOM?) Awareness of alcohol and drug abuse consequences, such as dropout, anxiety/depression, accidents among teenagers and young adults (15-25 years). DYNAMICS Engage Institutional Partners, Sponsors, Media, Schools and young adults… A Socially Responsible Initiative. WHERE? Torres Vedras, May 2009-2013…
  11. 11. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 11 Increasing awareness without moral prejudice in a close relationship and cooperation is the philosophy of this initiative for Health Promotion. The Initiative“Mocktails” 2013
  12. 12. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 12 26 Police Officers+ Red Bull Increment awereness of a civically responsible attitude to decrease risk behaviors. 30 Citizenship Awards 0% Alcohol = Red Bull Can Use of drugs and alcohol “is the main cause of road accidents in Portugal, followed by excessive speed”. 2.234 drivers 15 – 19 years envolved in road accidents. The Initiative“Mocktails” 2013
  13. 13. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 13 17 INSTITUTIONAL & SPONSORS 43 National | Regional Partners 7 SCHOOLS 4 RESTAURANTS 15 CLUBS & BARS
  14. 14. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 14 Institutionals: • City Council of Torres Vedras, PSP, GNR, Civil Protection, Promotorres, Slingshot – Communication and Multimedia, Cinema of Torres Vedras, Masterdesafios, ATV, Local Development Association Torres Viva, Sons em Trânsito, Pedro Abrunhosa & Comité Caviar • Schools: ESCO – Escola de Serviços e Comércio do Oeste, Professional Agricultural School Fernando Barros Leal, Cenfim – Torres Vedras Core, Penafirme High School, Madeira Torres High School, Agrupamento de Escolas Padre Vítor Melícias, ISPO West Superior School. Logistics: • Restaurants: Midi, Pateo Faustino, Saborear, A Verónica; • Bars: Enoteca – BOC, Hora H, 3A, Villa Café, Elegance, Mezza Café, Boca Roxa, Taberna do Alcaide, Confraria, Casa do Sporting, Wallpaper, Celeiro; • Discotecas: Mau Maria, Danceteria Orquídea Club, Danceteria Cerâmica; • Red Bull Culture cooperation with Multi-stakeholders based on strong capital, stategic partnership & networks 43 National| Regional Partners Media: • Rádio Europa, Rádio Clube da Lourinhã, Radioeste, Radio Oásis
  15. 15. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 15 Health Ambassadors Volunteers 48 Health Ambassadors 115 Night Clubs Employees 26 Police Officers PSP | GNR | PC TVD | Red Bull
  16. 16. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 16 Solidarity Concert for Prevention with Pedro Abrunhosa & Comité Caviar 1.353 in the audience 36 Sponsors
  17. 17. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 17 Solidarity Concert for Prevention with Pedro Abrunhosa & Comité Caviar Video Pedro Abrunhosa commited with Dianova’s Cause| Drug Prevention Concert May, 4th 2013 | Torres Vedras
  18. 18. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 18 Promotional Materials Flyers Posters Vouchers T-shirts Banners Headers
  19. 19. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 19 Promotion | External Disclosure
  20. 20. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 20 Promotion | Media News Releases 4 Radio Interviews 4 News in Regional Press 49 Online News & Social Networks 2 Radio Contests
  21. 21. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 21 Listen Interview: https://pt-br.facebook.com/dianovaportugal/posts/524073950983708 • Cristina Lopes, Coordinator for Prevention at Dianova Association; • Ana Umbelino, Councilwoman for Social Affairs at City Council Torres Vedras; • Bruno Barbosa, from the Local Development Association"Torres Viva" Promotion| Media News Releases
  22. 22. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 22 Promotion | Media News Releases
  23. 23. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 23 Promotion | Media News Releases
  24. 24. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 24 What people told us Pedro Abrunhosa | And the night filled with a rare light, a brise that was common to all of us, because touched us at the same time. Just inside we felt that breathing, without saying a word. Today we are, indeed, ONE. Thank you, Torres Vedras, for the magnificent spectacle that you provided. https://www.facebook.com/dianovaportugal#!/PedroAbrunhosaFanClub?fref=ts Joaquim Costa | An excelent concert, as they all are. A concert against drug abuse and in favour of the fight against drugs and alcohol. One of the highlights of the night was a rare and special interpretation of the song “Será”. Thank you Pedro and Comité Caviar. Helena Antunes | Fantastic concert! And even more because they joined to Dianova’s cause.. Great artists reveal themselves in this situations! Thanks for providing such a good time. Elsa Calvão | Noble person, noble cause! Luciana Duarte | Was BEAUTIFUL, INTENSE, REAL, touched the heart.
  25. 25. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 25 2.400 Mocktails Healthly consumed 40 People with PSP/GNR + Red Bull 48 Volunteers with a wide smile and lots of energy 20 Police Officers from PSP| GNR & Civil Protection TVD 12 Patrol Vehicles 1.000 Students at 7 Schools 43 Partners* & 115 Night Clubs Employees 1.353 People attended Pedro Abrunhosa & Comité Caviar’s Concert DIRECT IMPACT 2013 5.025 PEOPLE 30 Citizenship Awards 0% alcohol (Red Bull Cans) 2 (6) Wing-Girls Team *We considered 1 Person/ Partner as an indicator.
  26. 26. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 26 11.974 Mocktails Healthly consumed 448 People with auto-stop PSP/GNR + Red Bull 197 Volunteers with a wide smile and lots of energy 86 Police Officers from PSP| GNR & Civil Protection TVD 4.000 Students at 21 Schools 149 Partners* & 375 Night Clubs Employees DIRECT IMPACT 2007-2013 18.674 PEOPLE 80 Citizenship Awards 0% alcohol (Red Bull Cans) 4 (12) Wing-Girls Team 1.353 People assisted Pedro Abrunhosa & Comité Caviar’ s Concert *We considered 1 Person/ Partner as an indicator.
  27. 27. Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 27 Embrace Change Learn with mistakes Amuse yourself, don’t take risks Positive Change of behaviour Through Health Education & Promotion ↓ An effective way to Individuals and Groups learn how to behave, in order to promote, mantain and/ or restore health through education, information and mobilization of public opinion, engaging the whole community. Collaborate with us to Inspire Change ! Be a partner for This Action 
  28. 28. Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322 E-mail: rui.martins@dianova.pt| Website: http://www.dianova.pt www.dianova.pt www.formacao.dianova.pt http://aprendercrescerconcretizar.wordpress.com dianovaportugal dianova-portugal www.apoiopsicossocial.dianova.pt

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