Your SlideShare is downloading. ×
Apresentação modalisboa ritacostagomes_eacd_lisboa2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Apresentação modalisboa ritacostagomes_eacd_lisboa2012

450
views

Published on

9º Debate Regional EACD Lisboa 15 de Maio, Hotel Altis Lisboa (sponsor do evento), dedicado ao tema “Territorial Reputation Management: leveraging the Portuguese Experience”, centralizado na …

9º Debate Regional EACD Lisboa 15 de Maio, Hotel Altis Lisboa (sponsor do evento), dedicado ao tema “Territorial Reputation Management: leveraging the Portuguese Experience”, centralizado na necessidade de reforço das Marcas glocais, melhoria da imagem externa e desenvolvimento de uma estratégia reputacional que integra todos os stakeholders e cria valor para o País, suas regiões / clusters e principais activos nacionais (história, gastronomia, cultura, estilo de vida, paisagem, segurança, qualidade de vida, investigação científica e tecnológica…) com o objectivo último de moldar a experiência dos que nos visitam e incrementar a atracção e diferenciação em fortes relacionamentos e preferências por parte de congressistas-visitantes, turistas e investidores, contribuindo desta forma para o crescimento económico e social do país.

Published in: Business, Lifestyle

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
450
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ModaLisboa - Lisboa Fashion WeekThe Importance of Creative Industries in Territorial Reputation.
  • 2. ModaLisboa Association is a non profit organization, created in1991 to promote the Portuguese fashion industry and the nationalcreative capital.ModaLisboa is a brand that communicates the city of Lisbon worldwide, acting as a major tourism agent.
  • 3. As the creative industries role become larger in the contemporaryworld and fashion weeks are intrinsically linked to the cities thathost them, they contribute largely to the tangible and intangiblevalue of their region.The attraction of talent and creativity to the city as a direct impact inthe urban requalification, in the heritage promotion andinternationalization of the city of Lisbon.
  • 4. ModaLisboa is a high impact event, recognized among it’s peers forbeing a Fashion Week with a unique concept.The event achieves a high level of coverage, leading to amultiplying effect of communication of Portuguese Fashion and thecity of Lisbon.
  • 5. For 21 years, ModaLisboa has been playing a vital role in thecommunication of the Portuguese fashion industry, translating the trendsetting Portuguese creativity in this dynamic global industry.It contributes to the development of the national creative industry in thefield of fashion, as well as diverse creative sectors such as advertingand graphic design, product design and architecture, photography, filmand digital media.
  • 6. A CREATIVE PLATFORM
  • 7. A CREATIVE PLATFORMModaLisboa gathers the most relevant fashion industry professionals, presentingaround 25 designers shows, 100 models, 400 national journalists, 100international journalists, as well as several exhibitions of cultural nature.
  • 8. A CREATIVE PLATFORMModaLisboa gathers the most relevant fashion industry professionals, presentingaround 25 designers shows, 100 models, 400 national journalists, 100international journalists, as well as several exhibitions of cultural nature.
  • 9. A CREATIVE PLATFORMModaLisboa gathers the most relevant fashion industry professionals, presentingaround 25 designers shows, 100 models, 400 national journalists, 100international journalists, as well as several exhibitions of cultural nature.
  • 10. A CREATIVE PLATFORMModaLisboa gathers the most relevant fashion industry professionals, presentingaround 25 designers shows, 100 models, 400 national journalists, 100international journalists, as well as several exhibitions of cultural nature.
  • 11. A CREATIVE PLATFORMModaLisboa is a major platform where several creative areas merge.In each edition of Lisbon Fashion Week a concept is defined to unify the imageryof the several communication materials. Photography Advertising Set Design Illustration Digital Media Video Music
  • 12. A CREATIVE PLATFORMModaLisboa is a major platform where several creative areas merge.In each edition of Lisbon Fashion Week a concept is defined to unify the imageryof the several communication materials.
  • 13. A CREATIVE PLATFORMModaLisboa is a major platform where several creative areas merge.In each edition of Lisbon Fashion Week a concept is defined to unify the imageryof the several communication materials.
  • 14. A CREATIVE PLATFORM
  • 15. A CREATIVE PLATFORM
  • 16. A CREATIVE PLATFORM
  • 17. A CREATIVE PLATFORM
  • 18. A CREATIVE PLATFORM
  • 19. AN ECONOMIC PLATFORM
  • 20. MODALISBOA AS AN ECONOMIC PLATFORMModaLisboa is a platform that leads to investment and business:- More than 30.000 people visit each edition of ModaLisboa;- Several major brands sponsor the event, to position themselves as a trend settingproduct;- The most prestigious press in Europe and around the world send their editors andjournalists to report on Portuguese Fashion and the city of Lisbon;It is this relational dynamic that makes each ModaLisboa a unique economic platformwhere fashion designers, brands and the market interact to generate business.
  • 21. International PressSergio Amaral, Erika Palomino, Georgiana Leclèry and Alberto Caselli
  • 22. International Press International PressSergio Amaral, Erika Palomino, Georgiana Leclèry and Alberto Caselli Benedetta Barzini
  • 23. International Press International PressOliver Rauh Benedetta Barzini
  • 24. International Press WallPaper MagazineOliver Rauh Feat. Portugal and the Fashion Designer Ricardo Dourado
  • 25. WallPaper Magazine Feat. Portugal and the Fashion Designer Ricardo DouradoVogue Italia feat. Lisbon creativity
  • 26. Polish Magazine Feat. Lisbon and ModaLisboaVogue Italia feat. Lisbon creativity
  • 27. National PressInternational Press Paula Mateus – VOGUE PortugalAlberto Caselli, Roberta Corvo
  • 28. National Press National PressManuela Oliveira and Filipa Penteado Paula Mateus – VOGUE Portugal
  • 29. MODALISBOA AS AN ECONOMIC PLATFORMModaLisboa is also an essential business partner:- It offers an unique knowledge capital in this area of the creative industries.- It is a privileged communication and marketing event.By inviting the world to visit Lisbon and attend Lisbon Fashion Week, it isstimulating and mobilizing a significant sector of the economy and acting as anentity that generates wealth and knowledge.
  • 30. Showroom Fashion & Must Haves
  • 31. Showroom Fashion & Must Haves
  • 32. Showroom Fashion & Must Haves
  • 33. White Tent | Summer 2012 collection in ASOS
  • 34. Nuno Gama presentation inFASHIONPHILOSOPHYFashion Week PolandDue to the exchangepartnership establishedbetween the and theAssociation ModaLisboa andthis Fashion Week
  • 35. Lara Torres collaborationwith British artist Lucy Ortain the development of a setof garments / sculptures forthe project "FabulaeRomanae," on display atthe Museum Maxxi inRome until september2012
  • 36. Maria Gambina was invited torepresent Portugal in the Euro-Fashion at Ukrainian FashionWeek in Kiev.Designers from 16 nationsqualified for Euro 2012 wereinvited by the organizers - incoordination with a fashionweek in each country.Maria Gambina was named asambassador of PortugueseFashion.
  • 37. FIM