Apresentaçaotroiaresort joão madeira eacd_lisboa2012
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Apresentaçaotroiaresort joão madeira eacd_lisboa2012

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9º Debate Regional EACD Lisboa 15 de Maio, Hotel Altis Lisboa (sponsor do evento), dedicado ao tema “Territorial Reputation Management: leveraging the Portuguese Experience”, centralizado na ...

9º Debate Regional EACD Lisboa 15 de Maio, Hotel Altis Lisboa (sponsor do evento), dedicado ao tema “Territorial Reputation Management: leveraging the Portuguese Experience”, centralizado na necessidade de reforço das Marcas glocais, melhoria da imagem externa e desenvolvimento de uma estratégia reputacional que integra todos os stakeholders e cria valor para o País, suas regiões / clusters e principais activos nacionais (história, gastronomia, cultura, estilo de vida, paisagem, segurança, qualidade de vida, investigação científica e tecnológica…) com o objectivo último de moldar a experiência dos que nos visitam e incrementar a atracção e diferenciação em fortes relacionamentos e preferências por parte de congressistas-visitantes, turistas e investidores, contribuindo desta forma para o crescimento económico e social do país.

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Apresentaçaotroiaresort joão madeira eacd_lisboa2012 Apresentaçaotroiaresort joão madeira eacd_lisboa2012 Presentation Transcript

  • troiaresortthere’s a unique and perfectplace, to live, feeland breathe 15 May 2012
  • 2000 years of History
  • Tróia project 60-70
  • strategicaltouristic destination
  • 30 Km 11 Km Herdade da Comporta Espirito Santo GroupTotal Area: 63.057 ha Herdade do Pinheirinho Pelicano Costa TerraResort Area: 1.711 ha Semapa2,7 % Occupation
  • Region Area (ha) Nº Beds Beds/1.000 haAlentejo Litoral 530.300 36.300 68 Algarve 499.500 440.590 882 12x less dense
  • Source: Region Branding for Alentejo Litoral Survey analysis
  • feel far away so nearby
  • a unique and perfect placeto be with the family,less then 1 hour from Lisbon
  • an ocean of tranquillity © Turismo do Alentejo
  • one of the best golf coursesin continental Europe
  • environmental quality as prior goal© Pedro Narra
  • one of the most importantfish-salting production centersof the Roman Empire
  • here the wind is alwaysfavorable
  • the comfort of yourproperty.
  • international tourismthe future
  • international tourismforecast 2012
  • international tourism off to a strong start in 2012The first results of 2012 indicate that international tourism continued to show sustainedgrowth in spite of challenging economic conditions.
  • Portugal travel&tourism 2011 figuresGross Domestic Product: TOTAL CONTRIBUTION 26.2bnEUR (15.2% of GDP)EMPLOYMENT: TOTAL CONTRIBUTION 322.000 Jobs directly supported (6.6% of total employment). 866.500 jobs indirectly supported (17.8% of total employment)VISITOR EXPORTS Visitor exports generated 10.3bnEUR (17.3% of total exports)Source: Economic Impact 2012 by World Travel&Tourism Council © Turismo do Lisboa
  • Portugal a competitive destination For the third year running Portugal was among the most Competitive destinations in the world in the Tourism and Travel sector, and was ranked1 in 2011, 9th in the EU and 6th in the Mediterranean Basin. 1 Total Contribution to GDP, Country rankings, 2011, by the World Travel&Tourism Council (WTTC)Source: Economic Impact 2012 by World Travel&Tourism Council © Turismo do Alentejo
  • “…gostaria que Portugal se tornasseuma verdadeira Florida da Europa.”
  • 2nd home in Europe Average units sold per year between 2001-2011 France 20% Italy 20% 100.000 Portugal 5% foreigners contributed to a total Malta, Chipre, Croácia, Turquia revenues/exports of e Grécia 5% some Spain 9,75 bnEUROS 50% per year!Source: APR – Associação Portuguesa de Resorts
  • 2nd home in European opportunity we have the opportunity to increase our share to 10% and an annual revenue of 1,75 bnEUROS It will not be sustainable that Spain remains to sell 81% new housing to foreigners in South Europe.Portugal, considering the Government efforts and being the country in Europe with more new Quality Resorts and the “new countries”, such as Malta, Cyprus and Croatia, will occupy an important role, on the coming decade, never forgetting the traditional and trendy consolidated destinations, France and Italy.
  • "The best way to predictthe future is to create it.” Peter Drucker (1909 – 2005)
  • thank yousee you in Tróia jpmadeira@sonaecapital www.troiaresort.pt