Mini case study
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Mini case study Presentation Transcript

  • 1. Mini case studyCustomer discovery path Diane BOUISSOU
  • 2. The green way is the customer discovery path which be applied for an hotel
  • 3. Blog « Rslife »E-mail sign upSocial media:Facebook, Twitter Google +Guest comments on Trip advisorNewsletterTheir online booking systemAdress and phone on spot Touch points for the customer engagement in Roger Smith
  • 4. Isee beautiful pictures on a friend ‘s facebook page about his experience in Villamendoo hotel in MaldivesI go on the website hotel of Villamendoo to see pictures, rooms categories, rates etc. ThenI check guest comments on Trip advisor and GOGOBOT, there are great comments Thus I decide to book my room onlineI write a comment on facebook about itLikely customer discovery path