Idaho Grape Growers  & Wine Producers    Commission
• Ancient Lake Idaho• 1865 - Idaho Statesmans article reported on Vineyard beingplanted• 1872 - Grapes planted in the Clea...
  1919 - The Boom came to a halt  Prohibition lasted 13 years  While the rest of the country reignited after prohibitio...
  1970 - Industry begins again  Vineyards planted along the Snake River in Southern Idaho  Wineries open
  Approved April 2007  Boundaries Ancient Lake Idaho  8,263 Square miles  Soil similar to Washington, but we have the ...
Northern IdahoLush, green mountains withannual rainfall nearly 40-50” peryear.                                    Southern...
  43 Wineries  56 Vineyards  2 New Wineries in the Past 12 months  1600 Acres Planted  230,297 Cases Produced in 2009...
  Rebranding        Idaho Wine Month  Tour Brochure     Savor Idaho  Website           Media Tours  Statewide Map  ...
●  Facelift●  Rizen Creative
 Purpose     Get people to the wineries & buy wine     Educate     Show the country we are united
●  Accessible Analytics with new  website●  Member Forum Section
  Purpose    Drive people to wineries    Educate    Show beauty of Idaho wine country    Attract new wineries and gro...
●  Purpose ●  To drive traffic
  Purpose    Drive people to wineries    Educate    Show beauty of Idaho wine country    Attract new wineries and gro...
●  Proclaimed by  Governor Otter●  Encourage  wineries, wine  shops, businesses  who support the  wine industry to  have s...
●  900 Attendees●  Sold Out●  30 Wineries, 22 Restaurants,  17 Sponsors, 5 Exhibitors, 8  Media Outlets
●  Festival at Sandpoint     ●  Seattle Food & Wine                               Experience●  Sun Valley Wine Auction    ...
●  Mother’s Day – May 8●  Savor Idaho – June 12●  Boise Rec Fest - June 25-26●  Sun Valley Wine Auction – July 23●  Festiv...
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
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ICORT May 5, 2011 Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission

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Idaho Conference on Recreation and Tourism in Lewiston, Idaho. May 5, 2011
break-out sesssion," Creating a Unique Foodie Destination". Moya Shatz's presentation, Exec. Director of the Idaho Wine Commission.

Published in: Education, Travel, Business
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ICORT May 5, 2011 Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission

  1. 1. Idaho Grape Growers & Wine Producers Commission
  2. 2. • Ancient Lake Idaho• 1865 - Idaho Statesmans article reported on Vineyard beingplanted• 1872 - Grapes planted in the Clearwater Valley by 2 Frenchmen anda German• Received National Exposure and many awards• Industry was booming
  3. 3.   1919 - The Boom came to a halt  Prohibition lasted 13 years  While the rest of the country reignited after prohibition, Idaho lacked behind  Hindered by state government liquor laws
  4. 4.   1970 - Industry begins again  Vineyards planted along the Snake River in Southern Idaho  Wineries open
  5. 5.   Approved April 2007  Boundaries Ancient Lake Idaho  8,263 Square miles  Soil similar to Washington, but we have the lake and elevation  600-3100 ft. vineyard elevation
  6. 6. Northern IdahoLush, green mountains withannual rainfall nearly 40-50” peryear. Southern Idaho Semiarid desert with 10-12” of rain per year.
  7. 7.   43 Wineries  56 Vineyards  2 New Wineries in the Past 12 months  1600 Acres Planted  230,297 Cases Produced in 2009  3300 Tons Harvested  Ranked 22nd in the country for number of wineries
  8. 8.   Rebranding   Idaho Wine Month  Tour Brochure   Savor Idaho  Website   Media Tours  Statewide Map   Media Impressions  Co-Op Ads   Social Media
  9. 9. ●  Facelift●  Rizen Creative
  10. 10.  Purpose  Get people to the wineries & buy wine  Educate  Show the country we are united
  11. 11. ●  Accessible Analytics with new website●  Member Forum Section
  12. 12.   Purpose   Drive people to wineries   Educate   Show beauty of Idaho wine country   Attract new wineries and growers   Get people talking
  13. 13. ●  Purpose ●  To drive traffic
  14. 14.   Purpose   Drive people to wineries   Educate   Show beauty of Idaho wine country   Attract new wineries and growers
  15. 15. ●  Proclaimed by Governor Otter●  Encourage wineries, wine shops, businesses who support the wine industry to have specials pertaining to wine●  Create unifying marketing materials
  16. 16. ●  900 Attendees●  Sold Out●  30 Wineries, 22 Restaurants, 17 Sponsors, 5 Exhibitors, 8 Media Outlets
  17. 17. ●  Festival at Sandpoint ●  Seattle Food & Wine Experience●  Sun Valley Wine Auction ●  Various Local●  Sun Valley Harvest Organization’s Events Festival ●  Idaho Business Review●  Denver Wine Festival ●  Boise Chamber of●  Unified Grape & Wine Commerce Symposium
  18. 18. ●  Mother’s Day – May 8●  Savor Idaho – June 12●  Boise Rec Fest - June 25-26●  Sun Valley Wine Auction – July 23●  Festival at Sandpoint – August 14●  Eagle Food and Wine Festival – August 28●  Sun Valley Harvest Festival – September 23-25●  Taste of Harvest – September 25●  Wine America - November

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