Your SlideShare is downloading. ×
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
ICORT May 5, 2011  Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

ICORT May 5, 2011 Break-out Session Creating a Unique Foodie Destination - From Moya Shatz, Idaho Wine Commission

314

Published on

Idaho Conference on Recreation and Tourism in Lewiston, Idaho. May 5, 2011 …

Idaho Conference on Recreation and Tourism in Lewiston, Idaho. May 5, 2011
break-out sesssion," Creating a Unique Foodie Destination". Moya Shatz's presentation, Exec. Director of the Idaho Wine Commission.

Published in: Education, Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
314
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Idaho Grape Growers & Wine Producers Commission
  • 2. • Ancient Lake Idaho• 1865 - Idaho Statesmans article reported on Vineyard beingplanted• 1872 - Grapes planted in the Clearwater Valley by 2 Frenchmen anda German• Received National Exposure and many awards• Industry was booming
  • 3.   1919 - The Boom came to a halt  Prohibition lasted 13 years  While the rest of the country reignited after prohibition, Idaho lacked behind  Hindered by state government liquor laws
  • 4.   1970 - Industry begins again  Vineyards planted along the Snake River in Southern Idaho  Wineries open
  • 5.   Approved April 2007  Boundaries Ancient Lake Idaho  8,263 Square miles  Soil similar to Washington, but we have the lake and elevation  600-3100 ft. vineyard elevation
  • 6. Northern IdahoLush, green mountains withannual rainfall nearly 40-50” peryear. Southern Idaho Semiarid desert with 10-12” of rain per year.
  • 7.   43 Wineries  56 Vineyards  2 New Wineries in the Past 12 months  1600 Acres Planted  230,297 Cases Produced in 2009  3300 Tons Harvested  Ranked 22nd in the country for number of wineries
  • 8.   Rebranding   Idaho Wine Month  Tour Brochure   Savor Idaho  Website   Media Tours  Statewide Map   Media Impressions  Co-Op Ads   Social Media
  • 9. ●  Facelift●  Rizen Creative
  • 10.  Purpose  Get people to the wineries & buy wine  Educate  Show the country we are united
  • 11. ●  Accessible Analytics with new website●  Member Forum Section
  • 12.   Purpose   Drive people to wineries   Educate   Show beauty of Idaho wine country   Attract new wineries and growers   Get people talking
  • 13. ●  Purpose ●  To drive traffic
  • 14.   Purpose   Drive people to wineries   Educate   Show beauty of Idaho wine country   Attract new wineries and growers
  • 15. ●  Proclaimed by Governor Otter●  Encourage wineries, wine shops, businesses who support the wine industry to have specials pertaining to wine●  Create unifying marketing materials
  • 16. ●  900 Attendees●  Sold Out●  30 Wineries, 22 Restaurants, 17 Sponsors, 5 Exhibitors, 8 Media Outlets
  • 17. ●  Festival at Sandpoint ●  Seattle Food & Wine Experience●  Sun Valley Wine Auction ●  Various Local●  Sun Valley Harvest Organization’s Events Festival ●  Idaho Business Review●  Denver Wine Festival ●  Boise Chamber of●  Unified Grape & Wine Commerce Symposium
  • 18. ●  Mother’s Day – May 8●  Savor Idaho – June 12●  Boise Rec Fest - June 25-26●  Sun Valley Wine Auction – July 23●  Festival at Sandpoint – August 14●  Eagle Food and Wine Festival – August 28●  Sun Valley Harvest Festival – September 23-25●  Taste of Harvest – September 25●  Wine America - November

×