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The faces of social media

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Connecting and engaging for real estate

Connecting and engaging for real estate

Published in Technology , Business
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  • 14% trust advertisements. Entertained and introduced to products through advertising but vet out their choices through their friends
  • Who is your audience? What do they want to see?
  • Business page versus Personal Page – important to follow Facebook Terms of ServicePost and Interact! Consider creating a Group
  • Use a program like HootSuite or Tweetdeck so you can keep track of searchesPost interesting local news in addition to your blog post links and real estate newsCreate a local hashtag (example: #Berkshires or #WesternMA) and publicize it. If one already exists – MAKE USE OF IT when you post about local events
  • A place to interact, but also used by potential savvy clients to “check your resume” – make sure that your profile is up to date! You can post feeds from your blog, as well as post your travel updates through the widgets section.
  • The New Kid In Town- in its infancyPlus.google.comNew features added every day
  • Facebook – ask your friends! Watch the conversations on your friends’ personal profiles and ask for introductions. Add your business page to your email signatureTwitter – Search for local Hashtags. Search towns. Go to TweetGrader and search elite by location, follow them if they seem interesting and interact. http://tweet.grader.com/top/users . Google + - Search location in their search feature. Make sure your location (office) is keyed in.LinkedIn – Join Groups. Search businesses near you . Ask friends for introductions. Network!
  • Set up accounts Set up a schedule. Tell yourself you will check in every working dayIf you can’t figure something out, ask for help. Everyone was new first too.Join a Facebook group like Tech Support Group for Real Estate Agents – just watch if you want, but better if you interact http://www.facebook.com/groups/agentsupport/Get out in your community! Take pictures and video – video gets hard at first but is easier as you go along. Set up a YouTube channel to post your videos., and post them on your social media pages too.Create a community page on Facebook.Twitter – Search for local Hashtags. Search towns. Go to TweetGrader and search elite by location, follow them if they seem interesting and interact. http://tweet.grader.com/top/users . Google + - Search location in their search feature. Make sure your location (office) is keyed in.LinkedIn – Join Groups. Search businesses near you . Ask friends for introductions. Network!

Transcript

  • 1. The Faces of Social Media
    More info and download at:
    http://heyamaretto.com/2011/08/05/florida-realtors/
  • 2. My Contact Info…
    Diane Guercio
    See my About.Me for other places to find me:
    http://about.me/dianeg
    Towne & Country, Realtors, 124 N Main St, Leominster MA
  • 3. Social media isn’t about numbers…
    It’s about people.
  • 4. From Social Media Revolution:
    If Facebook were a country, it would be the world’s third largest
    A new member joins LinkedIn every second
    Generation Y and Z consider email passe
    90% of consumers trust peer recommendation
    http://www.youtube.com/watch?v=3SuNx0UrnEo
  • 5. If everyone is doing social media, is it still relevant? Back in the late 90's, having a website put you ahead of the pack. In the early 2000's, not really ahead of the pack, anymore. Now, everyone *does* social...Is it a differentiator?
    -John Scott Smith
  • 6. Places to connect:
    Blog- Wordpress, Tumblr, Weebly
    Facebook
    Twitter
    LinkedIn
    Google +
    YouTube
    About.Me
    Follr.Me
    Yelp
    FourSquare
    Animoto
  • 7. A Brief Description of Different Ways to Connect
  • 8. Your blog:
    Your homebase – you own it
    Check out these blogs for ideas:
    Teresa Boardman stpaulrealestateblog.com/
    Jay Thompson phoenixrealestateguy.com/blog/
    Marlene Goldstein berkshirecountryhomesrealestate.com/berkshire-real-estate/
  • 9. Free Places to set up a Blog:
    Weebly.com
    Wordpress.com
    Posterous.com
    Blogger.com
    Tumblr.com
    Or get a blog designed based on the self-hosted Wordpress platform
  • 10. Facebook
    Pages to check out:
    Official Real Estate Referral Group http://www.facebook.com/RealEstateReferralGroup
    Miamismhttp://www.facebook.com/miamism
  • 11. Twitter…
    Set up an account and USE it.
  • 12. Local:
    Hashtags – Follow people who are actively using them
    http://localtweeps.com/
    http://tweet.grader.com/ Go to Twitter Elite then Top Cities or use Search
  • 13. LinkedIn
  • 14. Google +
  • 15. The Internet is like an Open Air Food Bazaar –
    Don’t be the Oatmeal vendor…
    Image courtesy of http://free-stock-photos.com/
  • 16. Local
  • 17. Action Items:
    Create accounts!
    Schedule
    Ask!
    Take online offline
    Create a community page or group on Facebook.
  • 18. In Action:
    From our office:
    Sherri Tammelin
    http://sherri01453.com
    Facebook:
    http://facebook.com/sherri01453
  • 19.
  • 20. http://www.facebook.com/pages/create.php
  • 21. Diane Haley Brooks
    DianeHaleyBrooks.com and
    TuesdaysInTempleton.com
    Facebook pages
    Tied into online business cards, bumper stickers, business cards and business reviews
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. About.me – can go in email signature
  • 28. Well…
    Are you?
  • 29. Build it…
    …and they will come
  • 30.
  • 31.
  • 32.
  • 33. Email signature – I use Wisestamp in Chrome or Firefox
    Email Newsletter – can use Mailchimp
  • 34. http://agentgenius.com/real-estate-technology-new-media/short-sale-success-thanks-to-twitter/
  • 35. Diane Guercio
    http://about.me/dianeg
    Twitter: dianeguercio
    Facebook: http://facebook.com/heyamaretto
    Google +: Search Diane Guercio
    My blog: http://dianeguercio.com