The Faces of Social Media<br />More info and download at: <br />http://heyamaretto.com/2011/08/05/florida-realtors/<br />
My Contact Info…<br />Diane Guercio<br />See my About.Me for other places to find me:<br />http://about.me/dianeg<br />Tow...
Social media isn’t about numbers…<br />It’s about people.<br />
From Social Media Revolution:<br />If Facebook were a country, it would be the world’s third largest<br />A new member joi...
If everyone is doing social media, is it still relevant? Back in the late 90's, having a website put you ahead of the pack...
Places to connect:<br />Blog- Wordpress, Tumblr, Weebly<br />Facebook<br />Twitter<br />LinkedIn<br />Google +<br />YouTub...
A Brief Description of Different Ways to Connect<br />
Your blog:<br />Your homebase – you own it<br />Check out these blogs for ideas:<br />Teresa Boardman      stpaulrealestat...
Free Places to set up a Blog:<br />Weebly.com<br />Wordpress.com<br />Posterous.com<br />Blogger.com<br />Tumblr.com<br />...
Facebook<br />Pages to check out:<br />Official Real Estate Referral Group  http://www.facebook.com/RealEstateReferralGrou...
Twitter…<br />Set up an account and USE it. <br />
Local:<br />Hashtags – Follow people who are actively using them<br />http://localtweeps.com/<br />http://tweet.grader.com...
LinkedIn<br />
Google +<br />
The Internet is like an Open Air Food Bazaar – <br />Don’t be the Oatmeal vendor…<br />Image courtesy of http://free-stock...
Local<br />
Action Items:<br />Create accounts!<br />Schedule<br />Ask!<br />Take online offline<br />Create a community page or group...
In Action:<br />From our office:<br />Sherri Tammelin<br />http://sherri01453.com<br />Facebook: <br />http://facebook.com...
http://www.facebook.com/pages/create.php<br />
Diane Haley Brooks<br />DianeHaleyBrooks.com and<br />TuesdaysInTempleton.com<br />Facebook pages<br />Tied into online bu...
About.me – can go in email signature<br />
Well… <br />Are you?<br />
Build it…<br />…and they will come<br />
Email signature – I use Wisestamp in Chrome or Firefox<br />Email Newsletter – can use Mailchimp<br />
http://agentgenius.com/real-estate-technology-new-media/short-sale-success-thanks-to-twitter/<br />
Diane Guercio<br />http://about.me/dianeg<br />Twitter: dianeguercio<br />Facebook: http://facebook.com/heyamaretto<br />G...
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The faces of social media

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Connecting and engaging for real estate

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  • 14% trust advertisements. Entertained and introduced to products through advertising but vet out their choices through their friends
  • Who is your audience? What do they want to see?
  • Business page versus Personal Page – important to follow Facebook Terms of ServicePost and Interact! Consider creating a Group
  • Use a program like HootSuite or Tweetdeck so you can keep track of searchesPost interesting local news in addition to your blog post links and real estate newsCreate a local hashtag (example: #Berkshires or #WesternMA) and publicize it. If one already exists – MAKE USE OF IT when you post about local events
  • A place to interact, but also used by potential savvy clients to “check your resume” – make sure that your profile is up to date! You can post feeds from your blog, as well as post your travel updates through the widgets section.
  • The New Kid In Town- in its infancyPlus.google.comNew features added every day
  • Facebook – ask your friends! Watch the conversations on your friends’ personal profiles and ask for introductions. Add your business page to your email signatureTwitter – Search for local Hashtags. Search towns. Go to TweetGrader and search elite by location, follow them if they seem interesting and interact. http://tweet.grader.com/top/users . Google + - Search location in their search feature. Make sure your location (office) is keyed in.LinkedIn – Join Groups. Search businesses near you . Ask friends for introductions. Network!
  • Set up accounts Set up a schedule. Tell yourself you will check in every working dayIf you can’t figure something out, ask for help. Everyone was new first too.Join a Facebook group like Tech Support Group for Real Estate Agents – just watch if you want, but better if you interact http://www.facebook.com/groups/agentsupport/Get out in your community! Take pictures and video – video gets hard at first but is easier as you go along. Set up a YouTube channel to post your videos., and post them on your social media pages too.Create a community page on Facebook.Twitter – Search for local Hashtags. Search towns. Go to TweetGrader and search elite by location, follow them if they seem interesting and interact. http://tweet.grader.com/top/users . Google + - Search location in their search feature. Make sure your location (office) is keyed in.LinkedIn – Join Groups. Search businesses near you . Ask friends for introductions. Network!
  • The faces of social media

    1. 1. The Faces of Social Media<br />More info and download at: <br />http://heyamaretto.com/2011/08/05/florida-realtors/<br />
    2. 2. My Contact Info…<br />Diane Guercio<br />See my About.Me for other places to find me:<br />http://about.me/dianeg<br />Towne & Country, Realtors, 124 N Main St, Leominster MA <br />
    3. 3. Social media isn’t about numbers…<br />It’s about people.<br />
    4. 4. From Social Media Revolution:<br />If Facebook were a country, it would be the world’s third largest<br />A new member joins LinkedIn every second<br />Generation Y and Z consider email passe<br />90% of consumers trust peer recommendation<br />http://www.youtube.com/watch?v=3SuNx0UrnEo<br />
    5. 5. If everyone is doing social media, is it still relevant? Back in the late 90's, having a website put you ahead of the pack. In the early 2000's, not really ahead of the pack, anymore. Now, everyone *does* social...Is it a differentiator?<br />-John Scott Smith<br />
    6. 6. Places to connect:<br />Blog- Wordpress, Tumblr, Weebly<br />Facebook<br />Twitter<br />LinkedIn<br />Google +<br />YouTube<br />About.Me<br />Follr.Me<br />Yelp<br />FourSquare<br />Animoto<br />
    7. 7. A Brief Description of Different Ways to Connect<br />
    8. 8. Your blog:<br />Your homebase – you own it<br />Check out these blogs for ideas:<br />Teresa Boardman stpaulrealestateblog.com/<br />Jay Thompson phoenixrealestateguy.com/blog/<br />Marlene Goldstein berkshirecountryhomesrealestate.com/berkshire-real-estate/<br />
    9. 9. Free Places to set up a Blog:<br />Weebly.com<br />Wordpress.com<br />Posterous.com<br />Blogger.com<br />Tumblr.com<br />Or get a blog designed based on the self-hosted Wordpress platform<br />
    10. 10. Facebook<br />Pages to check out:<br />Official Real Estate Referral Group http://www.facebook.com/RealEstateReferralGroup<br />Miamismhttp://www.facebook.com/miamism<br />
    11. 11. Twitter…<br />Set up an account and USE it. <br />
    12. 12. Local:<br />Hashtags – Follow people who are actively using them<br />http://localtweeps.com/<br />http://tweet.grader.com/ Go to Twitter Elite then Top Cities or use Search<br />
    13. 13. LinkedIn<br />
    14. 14. Google +<br />
    15. 15. The Internet is like an Open Air Food Bazaar – <br />Don’t be the Oatmeal vendor…<br />Image courtesy of http://free-stock-photos.com/<br />
    16. 16. Local<br />
    17. 17. Action Items:<br />Create accounts!<br />Schedule<br />Ask!<br />Take online offline<br />Create a community page or group on Facebook.<br />
    18. 18. In Action:<br />From our office:<br />Sherri Tammelin<br />http://sherri01453.com<br />Facebook: <br />http://facebook.com/sherri01453<br />
    19. 19.
    20. 20. http://www.facebook.com/pages/create.php<br />
    21. 21. Diane Haley Brooks<br />DianeHaleyBrooks.com and<br />TuesdaysInTempleton.com<br />Facebook pages<br />Tied into online business cards, bumper stickers, business cards and business reviews<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27. About.me – can go in email signature<br />
    28. 28. Well… <br />Are you?<br />
    29. 29. Build it…<br />…and they will come<br />
    30. 30.
    31. 31.
    32. 32.
    33. 33. Email signature – I use Wisestamp in Chrome or Firefox<br />Email Newsletter – can use Mailchimp<br />
    34. 34. http://agentgenius.com/real-estate-technology-new-media/short-sale-success-thanks-to-twitter/<br />
    35. 35. Diane Guercio<br />http://about.me/dianeg<br />Twitter: dianeguercio<br />Facebook: http://facebook.com/heyamaretto<br />Google +: Search Diane Guercio<br />My blog: http://dianeguercio.com<br />
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