How do people choose their Realtors?
”Eighty-five percent of sellers used a real estate professional,
and 64 percent of sellers chose their agent based on a
referral or had used the same agent in the past. Eighty-one
percent of sellers are likely to use the same agent again or
recommend to others.”
What they say...
When sellers choose an agent:
“Reputation was the most important factor in choosing an agent, cited by 36
percent of respondents, followed by trustworthiness at 21 percent.”
Comparable to sellers, buyers chose agents based on a referral or
had used them in a previous transaction, with trustworthiness and
reputation being the biggest factors in selecting an agent
What they DO…
Over fifty percent of buyers and forty-nine percent of sellers who
used a real estate agent found their agents through a referral by
friends or family, another real estate professional, or from an
employer or relocation company (2009 NAR survey)
http://www.realtor.org/field-guides for fun NAR Field Guides
Stay top of mind – ask! This can be
actual conversation, but it could also
be as simple as wearing your
RE/MAX Referral network –
Add to your email signature. “I would
love to help your friends too.” “I can
help you move across town
or across the country.”
Why Should You Ask For
Simply put, you are the most qualified to
And some inspiration:
“Here are the six keys to achieving excellence we've found are most effective for our clients:
Pursue what you love. Passion is an incredible motivator. It fuels focus, resilience, and
Do the hardest work first. We all move instinctively toward pleasure and away from pain. Most
great performers, Ericsson and others have found, delay gratification and take on the difficult
work of practice in the mornings, before they do anything else. That's when most of us have
the most energy and the fewest distractions.
Practice intensely, without interruption for short periods of no longer than 90 minutes and
then take a break. Ninety minutes appears to be the maximum amount of time that we can
bring the highest level of focus to any given activity. The evidence is equally strong that great
performers practice no more than 4 ½ hours a day.
Seek expert feedback, in intermittent doses. The simpler and more precise the feedback, the
more equipped you are to make adjustments. Too much feedback, too continuously, however,
can create cognitive overload, increase anxiety, and interfere with learning.
Take regular renewal breaks. Relaxing after intense effort not only provides an opportunity to
rejuvenate, but also to metabolize and embed learning. It's also during rest that the right
hemisphere becomes more dominant, which can lead to creative breakthroughs.
Ritualize practice. Will and discipline are wildly overrated. As the researcher Roy Baumeisterhas
found, none of us have very much of it. The best way to insure you'll take on difficult tasks is to
ritualize them — build specific, inviolable times at which you do them, so that over time you do
them without having to squander energy thinking about them.”
Blog Post Ideas
Stats: We ALWAYS get traffic when we post monthly
Local Events: Doyle Field Starburst and Lists of
Local Fireworks were two big traffic drivers.
Kid play sports? Post the team calendar and offer
to post updates (game cancellations, scores, game
photos) from the coach. Hand out your card with blog
address to the other parents.
Member of PTO? Post public notes from the