Presentation HomesJustForYou Team realtor.com and referrals
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Presentation HomesJustForYou Team realtor.com and referrals

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    Presentation HomesJustForYou Team realtor.com and referrals Presentation HomesJustForYou Team realtor.com and referrals Presentation Transcript

    • Referrals… And stats from Realtor.com survey
    • How do people choose their Realtors?  ”Eighty-five percent of sellers used a real estate professional,  and 64 percent of sellers chose their agent based on a  referral or had used the same agent in the past. Eighty-one  percent of sellers are likely to use the same agent again or  recommend to others.”
    • What they say... When sellers choose an agent: “Reputation was the most important factor in choosing an agent, cited by 36 percent of respondents, followed by trustworthiness at 21 percent.”  Comparable to sellers, buyers chose agents based on a referral or had used them in a previous transaction, with trustworthiness and reputation being the biggest factors in selecting an agent
    • What they DO… Over fifty percent of buyers and forty-nine percent of sellers who used a real estate agent found their agents through a referral by friends or family, another real estate professional, or from an employer or relocation company (2009 NAR survey) http://www.therealestatebeat.com/2009/12/4/referrals-andengaged-responsiveness-rule-the-roost http://www.realtor.org/field-guides for fun NAR Field Guides
    • Referrals…  Stay top of mind – ask! This can be actual conversation, but it could also be as simple as wearing your REALTOR pin  RE/MAX Referral network – nationwide. Connect!  Add to your email signature. “I would love to help your friends too.” “I can help you move across town or across the country.”
    • Why Should You Ask For Referrals? Simply put, you are the most qualified to help .
    • And some inspiration: “Here are the six keys to achieving excellence we've found are most effective for our clients:  Pursue what you love. Passion is an incredible motivator. It fuels focus, resilience, and perseverance.  Do the hardest work first. We all move instinctively toward pleasure and away from pain. Most great performers, Ericsson and others have found, delay gratification and take on the difficult work of practice in the mornings, before they do anything else. That's when most of us have the most energy and the fewest distractions.  Practice intensely, without interruption for short periods of no longer than 90 minutes and then take a break. Ninety minutes appears to be the maximum amount of time that we can bring the highest level of focus to any given activity. The evidence is equally strong that great performers practice no more than 4 ½ hours a day.  Seek expert feedback, in intermittent doses. The simpler and more precise the feedback, the more equipped you are to make adjustments. Too much feedback, too continuously, however, can create cognitive overload, increase anxiety, and interfere with learning.  Take regular renewal breaks. Relaxing after intense effort not only provides an opportunity to rejuvenate, but also to metabolize and embed learning. It's also during rest that the right hemisphere becomes more dominant, which can lead to creative breakthroughs.  Ritualize practice. Will and discipline are wildly overrated. As the researcher Roy Baumeisterhas found, none of us have very much of it. The best way to insure you'll take on difficult tasks is to ritualize them — build specific, inviolable times at which you do them, so that over time you do them without having to squander energy thinking about them.” from http://blogs.hbr.org/cs/2010/08/six_keys_to.html
    • Blog Post Ideas Stats: We ALWAYS get traffic when we post monthly stat updates. Local Events: Doyle Field Starburst and Lists of Local Fireworks were two big traffic drivers. Kid play sports? Post the team calendar and offer to post updates (game cancellations, scores, game photos) from the coach. Hand out your card with blog address to the other parents. Member of PTO? Post public notes from the meeting