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What is Inbound Marketing? Find out how Inbound Marketing differs from Outbound Marketing or Traditional Marketing in today's "connected" world.

What is Inbound Marketing? Find out how Inbound Marketing differs from Outbound Marketing or Traditional Marketing in today's "connected" world.

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  • 1. INBOUND MARKETING
    HOW IS IT DIFFERENT THAN TRADITIONAL MARKETING?
  • 2. Traditional Marketing
  • 3. Traditional Marketing is….
    Mailouts
    Magazine/Newspaper Ads
    Billboards
    Telemarketing
    … unfocused and hoping your target market will find you
  • 4. Outbound Marketing is Less Effective
  • 5. Inbound Marketing
  • 6. Inbound Marketing is…
    Internet Marketing (your website)
    Social Media Marketing
    Blog Marketing
    Video Marketing
    Mobile Marketing
    Article Marketing
    Newsletters
    Link Building
    List Building
    ….. Your ideal customers already know who you are and come to you
  • 7. Inbound Marketing is More Effective
  • 8. Inbound Marketing vs Outbound Marketing Methods
  • 9. How does it work?
    Share information (articles, blogs) on many sites with links back to your website
    Engage your audience
    Have a “call to action” on your site and build your list
  • 10. …and
    Have a Unique Selling Proposition clearly on your site
    Form meaningful connections (similar to local networking) in Social Media sites
    Optimize your site with keywords/phrases so your customers can find you through Search Engines
  • 11. Traditional Marketngversus Inbound Marketing
    Traditional Marketing can net you approx. a 5% Return on Investment
    Inbound Marketing can net you approx. a 25% Return on Investment
  • 12. Inbound Marketing
  • 13. The Website Marketing Funnel
  • 14. How important is yourReturn on Investment ?
  • 15. The shift from Traditional Outbound Marketing to Inbound Marketing
    for business is obvious!
  • 16. Inbound Marketing